The MMA Smarties Business Impact Index (BII) ranks the marketing industry’s top agencies, brands, advertisers and solution providers who are driving the most significant business impact around the globe through modern marketing campaigns – specifically in the digital arena.
Across the Group, Duke achieved three awards in the top 5 for Africa, and two awards in the top 10 for EMEA, as follows:
Creative agency – Duke ranked 3rd place
Digital/social agency – Mark1 joint 2nd & Dialogue 5th place
Agency networks – Duke Group 1st place
Creative agency – Duke 8th place
Digital & social – Mark1 2nd place, Dialogue 7th place
A proprietary methodology developed in collaboration with WARC – the global authority on advertising and media effectiveness – is used to determine business impact. The methodology analyses the finalist and award-winning campaigns from the prior year’s Smarties Awards competitions. Attracting thousands of entries from around the globe, the index recognises the best of the best.
Shannon Delaporte, managing director of Mark1 comments: “What I love about this award is that it focuses on business results, which gives us an opportunity to really demonstrate our expertise in a way that shows how we help our clients grow and achieve their business goals. In the BII rankings, we received awards across various disciplines within the Duke Group, which beautifully outlines the fact that we work effectively as an integrated team. Team effort all the way.”