South Africa's leading pizza quick-service restaurant, Debonairs Pizza, recently launched its Small Triple-Decker® TVC. The TVC promotes the Small Triple Decker that comes with a free energy drink.
For the launch of the Small Triple-Decker® campaign, FCB Joburg developed a 20-second TVC which has gone live on SABC, eTV, Viacom, DSTV and Mzansi Magic channels, along with cut-downs on selected digital and social platforms.
The TVC was developed by creative director Mbeu Kambuwa, art director Che Newman and copywritten by Kabelo Sebako to demonstrate the creativity that remains true to Debonairs’ Pizza South African fun and extraordinary personality.
The Debonairs Pizza Small Triple-Decker® offering is a filling three layered pizza, that comes with a free 500ml Predator energy drink for only R64.90 to fuel your day.
“Very often, we find ourselves slowing down after heavy lunch meals. It’s the human equivalent to load-shedding. Thankfully we have an offer to solve this. The Small Triple-Decker®, which now comes with a free energy drink, will have anyone becoming a go-getter after having the meal with a kick of energy” says Toni Joubert, Marketing Executive for Debonairs Pizza.
“Pairing the Small Triple-Decker® meal with an energy drink was an innovative stroke of genius by Debonairs Pizza. Therefore, we wanted to bring life to the campaign and showcase the benefits of having an on-the-go meal that comes with an added boost of energy,” concluded Mbeu ‘Snooze’ Kambuwa of FCB Joburg.
Credits
Brand: Debonairs Pizza Marketing Executive: Toni Joubert Marketing Manager: Rirhandzu Manganye Brand Manager: Zubenathi Jizana Creative agency: FCB Chief Creative Officer: Tseliso Rangaka Creative Director: Mbeu Kambuwa Copywriter: Kabelo Sebako Art Director: Che Newman Strategist: Kefiloe Moroe TV Production: Sindi Hirchowitz Executive Business Director: Alan Schreiber Account Director: Kefilwe Khanda Account Executive: Tshepiso Sibeko Traffic Manager: Ethuteng Mvelase Media Planners: The Media Shop Production houses Production Company: Patriot films & Platypus films Directors: Anton Visser & Ian Chuter Editors: Gordeen Midgley, Terry Simpson and David Oosthuizen Post-production: Deliverance Post Audio Post-production: Pressure Cookers
Nahana Communications Group is a collective of leading specialist agencies that provide solutions across the marketing ecosystem, engaging with clients early, intelligently and collaboratively, to tackle the business problem, not just the creative task.
![Source: © PRovoke Media The APO GRoup and the International Organization for Migration]] (IOM) recently won a PRovoke Africa Sabre Award](https://www.bizcommunity.com/c/2205/655750-80x80.jpg?1)
