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FCB and Debonairs Pizza help South Africa overcome lunch-shedding

South Africa's leading pizza quick-service restaurant, Debonairs Pizza, recently launched its Small Triple-Decker® TVC. The TVC promotes the Small Triple Decker that comes with a free energy drink.
FCB and Debonairs Pizza help South Africa overcome lunch-shedding

For the launch of the Small Triple-Decker® campaign, FCB Joburg developed a 20-second TVC which has gone live on SABC, eTV, Viacom, DSTV and Mzansi Magic channels, along with cut-downs on selected digital and social platforms.

FCB and Debonairs Pizza help South Africa overcome lunch-shedding

The TVC was developed by creative director Mbeu Kambuwa, art director Che Newman and copywritten by Kabelo Sebako to demonstrate the creativity that remains true to Debonairs’ Pizza South African fun and extraordinary personality.

The Debonairs Pizza Small Triple-Decker® offering is a filling three layered pizza, that comes with a free 500ml Predator energy drink for only R64.90 to fuel your day.

FCB and Debonairs Pizza help South Africa overcome lunch-shedding

“Very often, we find ourselves slowing down after heavy lunch meals. It’s the human equivalent to load-shedding. Thankfully we have an offer to solve this. The Small Triple-Decker®, which now comes with a free energy drink, will have anyone becoming a go-getter after having the meal with a kick of energy” says Toni Joubert, Marketing Executive for Debonairs Pizza.

You can view the Small Triple-Decker® ad here.

“Pairing the Small Triple-Decker® meal with an energy drink was an innovative stroke of genius by Debonairs Pizza. Therefore, we wanted to bring life to the campaign and showcase the benefits of having an on-the-go meal that comes with an added boost of energy,” concluded Mbeu ‘Snooze’ Kambuwa of FCB Joburg.


Brand: Debonairs Pizza
Marketing Executive: Toni Joubert
Marketing Manager: Rirhandzu Manganye
Brand Manager: Zubenathi Jizana
Creative agency: FCB
Chief Creative Officer: Tseliso Rangaka
Creative Director: Mbeu Kambuwa
Copywriter: Kabelo Sebako
Art Director: Che Newman
Strategist: Kefiloe Moroe
TV Production: Sindi Hirchowitz
Executive Business Director: Alan Schreiber
Account Director: Kefilwe Khanda
Account Executive: Tshepiso Sibeko
Traffic Manager: Ethuteng Mvelase
Media Planners: The Media Shop
Production houses
Production Company: Patriot films & Platypus films
Directors: Anton Visser & Ian Chuter
Editors: Gordeen Midgley, Terry Simpson and David Oosthuizen
Post-production: Deliverance Post
Audio Post-production: Pressure Cookers

Nahana Communications Group
Nahana Communications Group is a collective of leading specialist agencies that provide solutions across the marketing ecosystem, engaging with clients early, intelligently and collaboratively, to tackle the business problem, not just the creative task.

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