South Africa's leading quick service restaurant in the pizza segment and FCB Joburg 'went big' in Debonairs Pizza's latest television commercial with outsized locations and props to show why, when you have a taste for big things, the Big Nyana will more than make the grade.
The point behind the big house, the big car, the big office – as well as a few other oversized items viewers will pick up on – was to drive home the fact that Debonairs Pizza’s Small Triple-Decker® is for people who have a taste for big things. In other words, it’s a pizza sized for one, but with a big personality.
“While it is a smaller version of the original Triple-Decker®, it still boasts triple the taste, triple the flavour and triple the fun. It’s a super filling meal you can enjoy by yourself; ideal for people with a big appetite and a taste for big things,” explained Debonairs Pizza Marketing Executive, Toni Joubert.
The Big Nyana was created by FCB Joburg Art Director, Vukani Mpanza and Jacque Moodley, and Copywriter, Lucky Kakudi and Sandile Hamilton, together with Creative Director, Greg Cameron with Mfundo Mkhize of Ola Films and Ian Difford of Hungry Films. Post-production was by Tessa Ford Post Production, Orchestra Blue Post Production and Fuel Content. A 30-second commercial with a 20-second cut-down, it is flighting on SABC, e.tv, DStv channels as well as M-Net and Comedy Central.
“The word ‘nyana’ means ‘small’ in Northern and Southern SeSotho and, South Africa being the melting pot that it is, its lingo has been adopted by other cultures so that its use and comprehension is fully and universally understood,” explained Cameron.
“So, the literal translation for the Big Nyana is ‘a big small thing’. And it works, because it’s a witty oxymoron that completely represents the Small Triple-Decker’s personality.”
Credits: Creative agency: FCB Business Unit Director: Mogani Naidoo Account Director: Kefilwe Khanda Account Executive: Kaylyn Naicker Chief Creative Officer: Ahmed Tilly Creative Director: Greg Cameron Copywriter: Lucky Kakudi & Sandile Hamilton Art director: Vukani Mpanza & Jacque Moodley Traffic Manager: Theresa Selema Strategic planner: Sandiselwe Gamede & Katherine Anousakis TV production: Linda Hauser Media planners: Jedd Cokayne & Sulize Janse Van Vuuren - The Media Shop Production companies: Ola Films and Hungry Films Directors: Mfundo Mkhize; Ian Difford Editor: Tessa Ford and Orchestra Blue Post Production Post-production: Tessa Ford Post Production and Fuel Content
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