The first good news broke on Monday September 1 as FCB Cape Town was awarded four additional Distill brands (Mainstay, Richlieu, Savannah and Crown) with a combined marketing spend touching R20-million. Come mid-week, the group took home one Gold and three Silvers from the prestigious Assegai Awards. And on Friday September 5, it dominated the highly acclaimed Pendoring Awards with Gold honours in no less than eight of the 11 categories.
Commenting on the group's more-than successful week, FCB CEO Neil van der Weele said he was immensely proud of all that had been achieved.
"It always makes the group's heart beat faster when we win new business," he said. "And when an existing marketing partner decides to expand the relationship and entrust us with a bigger portfolio of their brands, well, that gives us goose bumps because it proves that the work being done on current brands is solidly winning their business case.
"We're also thrilled with our creative teams' performance in these two important industry awards, especially seeing as we demonstrated creative excellence for a number of blue chip clients, as opposed to one big brand.
"Another win for us was that spread of media for which FCB South Africa agencies were recognised spanned the entire spectrum from traditional above-the-line advertising to digital media. This acknowledges the group's creative strength across the board," van der Weele said.
C-Cubed Communications
Petra Peacock
(011) 462-2596