Tractor appoints Mali Motsumi-Garrido as its new sales director

Mali Motsumi-Garrido, newly appointed sales director at Tractor Outdoor

Motsumi-Garrido, who holds a degree in communications from the University of South Africa, was previously with South Africa’s premier broadcaster DStv for almost five and a half years, fulfilling the role of regional sales manager and leading a team of eight sales executives.

Prior to joining DStv, Motsumi-Garrido worked at multi-channel sales house Mediamark as a sales brand consultant, before being promoted a few short months later to the role of portfolio sales manager. She has also occupied various media sales positions during the course of her career, including roles at Caxton Magazines and Primedia Broadcasting.

Motsumi-Garrido replaces Tractor’s former sales director Lizelle McConnell, who immigrated to the United Kingdom at the beginning of 2023. Motsumi-Garrido is to lead Tractor’s sales team and will be based at the media owner’s Johannesburg office.

Says Motsumi-Garrido: “I have worked for a wide variety of media companies, holding a front-row seat when their businesses needed to transition from their core bread and butter offering to one that is digitally enabled.

“I have gained hands-on experience in how to work comfortably with traditional and new media, building a solid case for why both are important within the media buying stack.

“I am in awe of the strides that the outdoor media industry has made in getting digital firmly off the ground, driving a demand that stakeholders are keen to invest in. I am built for the changes we will continue to see as a pioneer in the out of home (OOH) space and feel blessed to yet again be in a position where I can hold our clients’ hands as we build the future of outdoor media together."

She concludes: “Tractor’s leadership team, which develops and directs the strategy, is world-class. This is how they’ve chosen to play the game; every employee embodies the spirit of Ubuntu in their dealings with clients and each other, and this has truly stolen my heart.”

Simon Wall, CEO of Tractor Media Holdings, says that the company is thrilled to have Motsumi-Garrido join its ranks.

“Mali, who brings a wealth of media experience with her, will play a pivotal role in growing Tractor’s digital, Digilites, Static and Roadside portfolios specifically, in line with our aggressive growth strategy.

“With Mali at the helm of our sales arm, it will help us deliver on vision while ensuring that Tractor remains at the forefront of outdoor media in South Africa.”