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Magazines ABC Q1 2021: Little good news for magazines

By Danette Breitenbach

12 May 2021

The Audit Bureau of Circulation (ABC) Q1 2021 shows a littering of publications resigning or being discontinued, with not much good news. The Consumer Magazines Woman's sectors were particularly hard hit. The Custom and Free Magazines also did not fare well, with the only real good news coming from the B2B Magazines category

Magazines ABC Q1 2021: Little good news for magazines

Consumer magazines

Of the 19 sectors in this category, 11 showed no positive increase on the previous quarter. The only publication in the celebrity category, People, resigned. Many categories had resignations and discontinuations. The Woman’s General sector, which had some increases over the previous quarter in Q4 2020, and Women’s Special sectors have been particularly hard hit.

The good news came from the Arts, Culture and Heritage sector (Jewish Life: 33% increase on previous quarter), Business and News (Financial Mail: 11.6% increase on the previous quarter), Family Interest (LIG: 54.8% increase on previous quarter). There were also some increases in the family interest, farming, home, motoring, sport and hobby, travel, tourism and hospitality sectors.

Arts, Culture and Heritage
Publication name	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Jewish Life	Jan -Mar	Mtly	0	7,988	7,988	33.8%	-33.9%
Val de Vie Magazine	Jan -Dec	2xA	459	14,900	15,359	0.0%	45.4%
Business and News
Business Brief.	Jul -Dec	AltM	50,473	1,515	51,988	0.0%	-30.2%
Financial Mail	Jan -Mar	Wkly, Fr	10,555	2,454	13,009	11.6%	-1.8%
Finweek	Jan -Mar	F	9,500	2,290	11,790	1.9%	-16.6%
Forbes Africa	Jul -Dec	AltM	7,433	835	8,268	0.0%	-38.0%
Green Economy Journal (formerly Green Business Journal)	Jul -Dec	AltM	0	0	Terminated
Personal Finance	Jan -Dec	Q	0	0	No Submission
SA Real Estate Investor Magazine	Jan -Mar	Mtly	0	11,060	11,060	-28.4%	-33.0%
Celebrity
People	Jan -Mar	F	0	0	Resigned
Conservation and Wildlife
African Birdlife	Jul -Dec	AltM	6,877	635	7,512	0.0%	-19.7%
KRUGER MAGAZINE	Jan -Dec	4xA	0	0	No Submission
Entertainment
Eat Out	Jan -Dec	Ann	14,567	4,942	19,509	0.0%	-1.4%
TV Plus (Afrikaans)	Jan -Mar	F	14,618	0	14,618	-2.7%	-13.7%
TV Plus (English)	Jan -Mar	F	4,944	0	4,944	-4.5%	-31.0%
Family Interest
Bona	Jan -Mar	Mtly	0	0	Resigned
Drum	Jan -Mar	Wkly, Fr	0	0	Discontinued
Huisgenoot	Jan -Mar	Wkly, Tue	134,393	5,886	140,279	0.5%	-11.4%
LIG	Jan -Mar	11xA	21,962	282	22,244	54.8%	29.3%
Plus 50	Jul -Dec	6xA	5,724	401	6,125	0.0%	2.1%
The Crest	Jul -Dec	7xA	0	12,711	12,711	0.0%	10.2%
The Ridge	Jul -Dec	8xA	0	15,764	15,764	0.0%	8.6%
Things to do with kids Magazine	Jan -Dec	Q	0	0	Resigned
You	Jan -Mar	Wkly, Wed	70,353	2,437	72,790	0.0%	-11.4%
Farming
Farmbiz	Jan -Mar	Mtly	0	0	Discontinued
Farmer's Weekly	Jan -Mar	Wkly, Fr	7,601	427	8,028	9.4%	-20.0%
Grond tot Mond	Jan -Dec	Q	2,478	2,471	4,949	0.0%	-32.8%
Landbouweekblad	Jan -Mar	Wkly, Wed	18,221	32	18,253	2.9%	-10.6%
Landbouweekblad Boereplanne	Jul -Jun	Ann	0	0	Deregistered
Landbouweekblad Vee	Jan -Dec	Ann	9,681	0	9,681	0.0%	24.1%
Marktoe!	Jan -Mar	Mtly	0	9,900	9,900	-3.3%	-7.9%
Veeplaas.	Jan -Mar	11xA	5,791	2,861	8,652	18.8%	12.9%
Health & Wellbeing
Grow to Eat	Jan -Dec	3xA	11,515	2,811	14,326	0.0%
Odyssey Magazine.	Jul -Jun	Q	3,600	412	4,012	0.0%
Home
REAL\|life Magazine	Jul -Jun	Q	0	0	Discontinued
Conde Nast House & Garden	Jan -Mar	Mtly	0	0	Only 1 issue
Easy DIY	Jul -Jun	Q	0	0	Changed Publisher
Food and Home Entertaining	Jan -Mar	Mtly	0	0	Resigned
Habitat	Jul -Dec	AltM	0	0	Discontinued
House & Leisure.	Jul -Dec	AltM	0	0	Resigned
Idees/Ideas	Jul -Dec	AltM	15,386	512	15,898	0.0%	6.2%
Kuier Combo	Jul -Jun	2xA	0	0	Deregistered
Landbouweekblad Boerekos	Jul -Jun	2xA	0	0	Deregistered
Lose It,	Jan -Dec	Q	15,996	0	15,996	0.0%	-9.7%
SA Garden and Home	Jan -Mar	Mtly	0	0	Resigned
SA Home Owner	Jan -Mar	11xA	21,596	2,614	24,210	6.3%	-12.2%
Sarie Kos,	Jul -Jun	Q	22,112	750	22,862	0.0%	-6.1%
Sarie Woon	Jul -Jun	Ann	0	0	Deregistered
The Gardener / Die Tuinier	Jan -Mar	Mtly	21,885	5,136	27,021	8.7%
Tuis Home	Jan -Mar	Mtly	0	0	Changed Frequency
Tuis Opknap / Home Renovations.	Jul -Jun	Ann	0	0	No Submission
Tuis Verf / Home Paint	Jul -Jun	Ann	0	0	No Submission
Tuis Werf / Home Yard	Jul -Jun	Ann	0	0	No Submission
Visi	Jul -Dec	6xA	12,925	667	13,592	0.0%	-7.4%
Leisure
Let’s Braai / Kom ons Braai (former The Ultimate Braai)	Jul -Jun	Ann	10,987	3,014	14,001	0.0%	-22.3%
Silver Digest	Jan -Dec	4xA	0	8,626	8,626	0.0%	-16.3%
Southern Vines	Jan -Dec	Q	0	0	No Submission
The Coffee Mag	Jul -Jun	Q	0	0	No Submission
Male
GQ..	Jan -Mar	11xA	0	0	Changed Frequency
Men's Health	Jan -Mar	Mtly	0	0	Discontinued
Popular Mechanics	Jan -Mar	Mtly	0	0	No Submission
Stuff.	Jul -Dec	AltM	0	0	No Submission
Very Interesting (former Braintainment)	Jul -Dec	AltM	10,832	1,735	12,567	0.0%	-28.2%
Motoring
Bike SA	Jan -Mar	Mtly	11,093	1,000	12,093	-2.8%
Car	Jan -Mar	Mtly	39,719	7,633	47,352	6.1%	-25.4%
Caravan & Outdoor Life / Kamp & Karavaan	Jan -Mar	Mtly	0	0	No Issues
Driven Magazine	Jan -Mar	Mtly	0	0	No Submission
Leisure Wheels	Jan -Mar	Mtly	0	0	Discontinued
SA4x4	Jan -Mar	Mtly	0	0	No Issues
Parenting
Baba & Kleuter.	Jul -Dec	AltM	7,568	0	7,568	0.0%	-32.6%
Baby's and Beyond	Jan -Dec	Q	2,199	5,870	8,069	0.0%	-42.4%
Child Magazine - Cape Town,	Jan -Dec	Q	0	0	Resigned
Child Magazine - Durban,	Jan -Dec	Q	0	0	Resigned
Child Magazine - Johannesburg,	Jan -Dec	Q	0	0	Resigned
Child Magazine Pretoria,	Jan -Dec	Q	0	0	Resigned
MamaMagic Milestones	Jan -Dec	Q	0	0	Digital only
Mother & Child	Jul -Dec	AltM	0	0	No Issues
Your Baby.	Jul -Dec	AltM	0	0	Discontinued
Your Pregnancy.	Jul -Dec	AltM	6,221	134	6,355	0.0%	-36.8%
Pets
Animaltalk	Jan -Mar	Mtly	4,302	58,980	63,282	-1.9%	621.3%
Dog Directory	Jan -Dec	Ann	0	0	Changed Cycle
Sport and Hobby
Africa's Sportsman Magazine	Jan -Dec	4xA	0	0	Resigned
Bicycling	Jul -Dec	AltM	0	0	Resigned
Compleat Golfer	Jan -Mar	Mtly	5,194	412	5,606	0.3%	-38.0%
Equestrian Life	Jul -Jun	Q	0	0	Discontinued
HQ,	Jul -Dec	6Wk	0	0	No Issues
Kick Off	Jan -Mar	Mtly	14,985	661	15,646	0.3%	-34.3%
Magnum	Jan -Mar	Mtly	0	0	No Submission
Runners World.	Jul -Dec	AltM	0	0	Resigned
SA Cricket.	Jan -Dec	Q	0	0	No Submission
SA Flyer	Jan -Mar	Mtly	0	0	Terminated
SA Rugby	Jan -Mar	Mtly	14,194	1,782	15,976	-22.2%	-48.4%
Wildland Magazine	Jan -Mar	Mtly	56,387	2,233	58,620	17.2%	-10.7%
Travel, Tourism & Hospitality
Cape Etc.	Jan -Dec	3xA	1,712	6,161	7,873	0.0%	-22.8%
Getaway	Jan -Mar	Mtly	16,467	2,677	19,144	1.9%	-41.6%
go! Drive & Camp and Weg! Ry & Sleep	Jan -Mar	Mtly	0	0	Changed Frequency
SA Country Life	Jan -Mar	Mtly	0	0	Resigned
The Great Outdoors Guide / Die Groot Buitelewegids	Jan -Dec	Ann	0	0	No Issues
TravelIdeas.	Jul -Dec	AltM	0	18,501	18,501	0.0%	318.1%
Weg / Go Platteland	Jul -Jun	Q	22,213	1,153	23,366	0.0%	-13.1%
Weg/Go	Jan -Mar	Mtly	0	0	Changed Frequency
Woman's General
Cosmopolitan.	Jul -Dec	10xA	0	0	Resigned
Essentials	Jan -Mar	Mtly	0	0	Resigned
Fairlady	Jan -Mar	Mtly	0	0	Changed Frequency
Glamour,	Jan -Mar	11xA	0	0	Changed Frequency
Good Housekeeping.	Jul -Dec	AltM	0	0	Resigned
Kuier	Jan -Mar	F	74,622	0	74,622	-4.8%	-3.3%
Move!	Jan -Mar	F	0	0	Discontinued
Rooi Rose	Jan -Mar	Mtly	0	0	Resigned
Sarie	Jan -Mar	Mtly	0	0	Changed Frequency
True Love	Jan -Mar	Mtly	0	0	Changed Frequency
Vroue Keur	Jan -Mar	Wkly, Fr	0	0	Resigned
Woman and Home	Jan -Mar	Mtly	0	0	Resigned
Women's Health.	Jan -Mar	11xA	0	0	Discontinued
Your Family	Jan -Mar	Mtly	0	0	Resigned
Woman's Special
Bruidsgids	Jan -Dec	Ann	0	0	No Submission
Nubian Bride.	Jul -Jun	2xA	0	0	No Submission
SA Wedding Album	Jan -Dec	2xA	0	0	Ceased Publishing
Sarie Bruid	Jul -Jun	Ann	0	0	Deregistered
Troukoors	Jan -Dec	Ann	0	0	Resigned
Wedding Guide	Jul -Jun	Ann	0	0	Changed Cycle
Youth
Barbie Magazine	Jan -Mar	Mtly	6,315	30	6,345
Barbie Magazine.	Jul -Dec	6Wk	5,746	274	6,020	0.0%	-47.1%
Careers Magazine	Jan -Mar	Mtly	1,107	3,792	4,899
Post Matric	Jan -Dec	Ann	0	0	Resigned
The Official Safeways K53 Learner's and Driver's Manual.	Jan -Dec	Ann	0	0	No Submission
Very Interesting Junior	Jan -Mar	Mtly	12,583	5,247	17,830	-15.0%

B2B magazines

Under B2B Magazines, 11 sectors had publications that had increases on the prior quarter. The Retail category was one of these, in a reversal of fortunes, given that in Q4 2020 it had no submissions. Pharmacy Magazine was the best in the Retail category with a 155.5% increase on the previous quarter, followed by DIY and Industrial Trade News (35.7%) and Supermarket and Retailer (6.8%). IMESA in the Civil Construction sector also fared well with a 97.6% increase on the previous quarter.

The hospitality, catering and tourism, property and transport and logistics sectors had no increases on the previous quarters.

There were good increases on the prior year in all sectors except for automotive, property and transport and logistics.

Agricultural
Publication name	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Agri Inc. Die Boer / The Farmer.	Jul -Dec	AltM	0	0	Digital only
Harvest SA	Jul -Dec	AltM	0	0	Resigned
OVK Nuus/News	Jan -Dec	4xA	0	4,873	4,873	0.0%	0.4%
Pro Agri	Jan -Mar	Mtly	0	0	No Submission
SA Graan / Grain	Jan -Mar	Mtly	0	15,827	15,827	-0.4%	-1.9%
SABI Magazine	Jul -Dec	AltM	12	2,178	2,190	0.0%	-55.1%
Stockfarm	Jan -Mar	Mtly	5,603	1,697	7,300	15.9%	-0.7%
Wineland	Jan -Mar	Mtly	95	3,149	3,244	-0.1%	0.2%
Architecture
earthworks.	Jan -Dec	Q	138	8,580	8,718	0.0%	2.2%
Floors in Africa	Jul -Dec	6xA	0	17,987	17,987	0.0%	-5.9%
Leading Architect & Design	Jul -Dec	AltM	69	6,407	6,476	0.0%	-25.5%
SA Building Review	Jan -Dec	Ann	1,202	9,834	11,036	0.0%	-4.0%
Timber IQ	Jul -Dec	AltM	8	6,381	6,389	0.1%	50.3%
To Build	Jan -Dec	3xA	0	6,941	6,941	0.0%	-29.2%
Walls & Roofs in Africa	Jul -Dec	6xA	0	17,027	17,027	0.0%	-10.0%
Automotive
Automotive Business Review,	Jul -Dec	10xA	0	0	resigned
Road Ahead, The	Jan -Dec	Q	0	0	Resigned
SA TREADS	Jul -Jun	Q	0	4,929	4,929	0.0%	-29.6%
Civil Construction
Civil Engineering	Jan -Mar	11xA	21	14,219	14,240	-6.0%	8.2%
Concrete Trends	Jan -Dec	Q	0	1,968	1,968	0.0%	10.7%
Construction Review.	Jul -Dec	AltM	0	1,805	1,805	0.0%	-7.0%
Construction World	Jan -Mar	Mtly	0	11,985	11,985	12.1%	57.6%
IMIESA	Jan -Mar	11xA	0	13,055	13,055	97.6%	169.9%
Precast	Jul -Jun	3xA	0	0	No Submission
Spec Handbooks	Jan -Dec	Ann	1	2,405	2,406	0.0%
Communications
Media, The.	Jul -Dec	8xA	0	0	Resigned
Nex Media	Jul -Jun	4xA	0	42,757	42,757	0.0%	969.2%
SA Profile	Jan -Dec	Ann	1,020	27,287	28,307	0.0%	-5.3%
The Gapp Magazine	Jul -Dec	AltM	0	2,140	2,140	0.0%	-44.5%
Electrical Engineering
Electricity & Control	Jan -Mar	Mtly	0	9,559	9,559	9.4%	130.9%
ESI Africa	Jul -Jun	Q	0	0	No Submission
Sparks Electrical News	Jan -Mar	Mtly	0	10,151	10,151	9.8%	65.5%
Engineering - Other
Capital Equipment News	Jan -Mar	Mtly	0	9,127	9,127	13.4%	96.6%
Dataweek	Jan -Mar	F	0	2,654	2,654	-5.9%	-14.4%
Energy Decisions	Jul -Jun	Ann	0	0	No Submission
MechChem Africa	Jan -Mar	Mtly	0	0	Changed Frequency
MechChem Africa.	Jul -Dec	AltM	0	6,305	6,305	0.0%
Motion Control	Jul -Jun	Q	0	0	No Submission
Plumbing Africa	Jan -Mar	Mtly	132	8,364	8,496	12.3%	20.9%
Refrigeration and Airconditioning	Jan -Mar	Mtly	21	8,641	8,662	17.2%	26.5%
SA Instrumentation & Control	Jan -Mar	Mtly	0	3,934	3,934	-3.6%	-11.7%
Water & Sanitation Africa	Jul -Dec	AltM	5	5,579	5,584	0.0%	12.2%
Health and Wellbeing
Fire Protection	Jan -Dec	Q	715	219	934	0.0%	-37.3%
Hi-Tech Security Solutions	Jan -Mar	11xA	0	3,648	3,648	-5.8%	-10.6%
International Dentistry Africa Edition	Jul -Dec	AltM	0	2,865	2,865	0.0%	-28.9%
MDR Medical Desk Reference	Jan -Dec	Ann	863	431	1,294	0.2%	13.9%
Medical Chronicle	Jan -Mar	11xA	2	13,738	13,740	67.8%	20.1%
MIMS	Jan -Mar	Mtly	3,471	308	3,779	37.5%
MIMS Guide to OTC Products	Jan -Dec	Ann	0	0	Resigned
Modern Medicine Magazine.	Jul -Dec	AltM	657	3,487	4,144	0.0%	-4.7%
Occupational Health Southern Africa	Jul -Dec	AltM	0	0	No Submission
SHEQ Management	Jul -Dec	AltM	40	4,837	4,877	0.0%	-19.4%
South African Pharmaceutical & Cosmetic Review	Jan -Mar	11xA	3	3,009	3,012	7.5%	5.8%
The Specialist Forum Journal	Jan -Mar	11xA	0	14,269	14,269	78.5%	72.0%
Hospitality, Catering and Tourism
Explore South Africa.	Jan -Dec	Q	0	0	Resigned
Leading Venues	Jan -Dec	Ann	0	0	Discontinued
Meetings	Jul -Dec	AltM	0	6,082	6,082	0.0%	47.2%
The Meetings & Event Planner (former SA Conference Directory)	Jan -Dec	Ann	0	8,359	8,359	0.0%	-2.7%
Industry
Analytical Reporter	Jul -Dec	AltM	1	6,399	6,400	0.0%	21.5%
Cold Link Africa	Jul -Dec	AltM	15	2,802	2,817	0.5%	0.6%
Eastern Cape Business..	Jul -Jun	Ann	0	9,602	9,602	0.0%	-1.9%
Eastern Cape Industrial & Business News	Jul -Dec	AltM	0	0	Resigned
Free State Business,	Jan -Dec	Ann	0	9,944	9,944	0.0%	0.0%
Gauteng Companies..	Jul -Jun	Ann	0	9,839	9,839	0.0%	-1.0%
Industrial Buyer	Jul -Dec	AltM	17	6,099	6,116	0.0%	-54.6%
Jewellers' Network Directory	Jan -Dec	Ann	0	3,350	3,350	0.0%
KwaZulu Natal Business..	Jul -Jun	Ann	0	9,761	9,761	0.0%	-0.5%
KZN Industrial & Business News	Jul -Dec	AltM	0	0	Resigned
Lighting in Design.	Jan -Dec	Q	0	4,242	4,242	0.0%	39.1%
Limpopo Business.,	Jan -Dec	Ann	0	9,933	9,933	0.0%
Limpopo Business..	Jul -Jun	Ann	0	0	Changed Cycle
Mpumalanga Business.,	Jan -Dec	Ann	0	9,935	9,935	0.0%
Mpumalanga Business..	Jul -Jun	Ann	0	0	Changed Cycle
Nepad Annual	Jul -Jun	Ann	0	0	No Submission
North West Business..	Jan -Dec	Ann	0	0	Changed Cycle
Northern Cape Business..	Jul -Jun	Ann	0	9,615	9,615	0.0%	-1.8%
Opportunity (Exploring Business Prospects in SA)	Jul -Dec	AltM	0	0	Changed Frequency
Resource.	Jan -Dec	Q	828	3,553	4,381	23.0%	81.9%
SA Affordable Housing	Jul -Dec	AltM	16	5,284	5,300	0.3%	56.3%
Smart Energy International	Jul -Dec	AltM	0	2,712	2,712	0.0%	-50.5%
South African Business.	Jan -Dec	2xA	0	14,925	14,925	0.0%	-25.0%
South African Food Review	Jan -Mar	11xA	4	5,239	5,243	14.5%	8.5%
The Green Building Handbook	Jan -Dec	Ann	0	0	Resigned
The Responsible & Sustainable Tourism Handbook.	Jul -Jun	Ann	0	0	No Submission
The Sustainable Energy Resource Handbook.	Jul -Jun	Ann	0	0	No Submission
The Sustainable Water Resource Handbook.	Jul -Jun	Ann	0	0	No Submission
Western Cape Business,	Jan -Dec	Ann	0	9,923	9,923	0.0%	0.1%
Information and Computer Technology
Brainstorm	Jan -Mar	11xA	4,916	3,947	8,863	12.4%	-21.1%
The Margin	Jan -Dec	Q	0	3,696	3,696	0.0%	0.1%
Management
African Decisions	Jan -Dec	Q	656	10,450	11,106	0.0%	-23.5%
Afropolitan.	Jul -Jun	Q	0	0	No Submission
Black Business Quarterly	Jan -Dec	Q	263	536	799	0.0%	-91.7%
Blue Chip,	Jan -Dec	Q	0	0	Changed Cycle
Business Guide	Jan -Dec	Ann	0	0	No Submission
Cape Business News	Jan -Mar	Mtly	0	0	No Submission
Careers SA	Jul -Jun	Ann	0	0	Terminated
FA News.	Jul -Dec	AltM	150	2,712	2,862	0.0%	-0.2%
Impumelelo SA's Top Empowerment Co.	Jan -Dec	Ann	0	0	No Submission
Infocom.	Jan -Dec	Q	0	0	No Submission
KZN Invest	Jul -Jun	Q	0	5,167	5,167	0.0%	16.8%
Leadership	Jan -Mar	Mtly	0	0	No Submission
Money Marketing	Jan -Mar	Mtly	5	8,681	8,686	1.2%	35.2%
Profiles Stock Exchange Handbook	Jan -Dec	Q	0	0	Resigned
Salga Voice of Local Government	Jan -Dec	Q	0	0	Resigned
South African Business Intergrator	Jan -Dec	2xA	500	13,873	14,373	0.0%	-27.7%
South Africa's Top Performing Companies,	Jan -Dec	Ann	0	0	No Submission
The South African School Collection	Jan -Dec	Ann	0	0	Discontinued
Top 500 SA's Best Companies,	Jan -Dec	Ann	0	0	No Submission
Top Women in Business & Government	Jul -Jun	Ann	0	0	No Submission
Vision 2030	Jan -Dec	Ann	0	0	No Submission
Mining & Quarrying
African Mines Handbook	Jan -Dec	Ann	580	1,064	1,644	0.0%	-12.8%
African Mining Brief	Jul -Dec	AltM	0	743	743	0.0%	-8.9%
African Mining Inc. Mining Mirror	Jan -Mar	11xA	151	22,588	22,739	122.3%	308.4%
Earthbroker	Jan -Mar	Mtly	0	5,382	5,382	0.0%	0.0%
Engineering News & Mining Weekly	Jan -Mar	Wkly, Fr	2,981	5,928	8,909	2.8%	-18.7%
Mining Decisions	Jan -Dec	4xA	0	0	No Submission
Mining Review Africa.	Jan -Mar	11xA	0	0	No Submission
Modern Mining	Jan -Mar	Mtly	0	9,173	9,173	16.6%	68.7%
Modern Quarrying	Jan -Dec	Q	0	3,338	3,338	0.0%	23.5%
SA Mining.	Jul -Dec	AltM	0	0	Resigned
Property
The Greeff Magazine	Jan -Dec	3xA	0	0	No Submission
Retail
DIY And Industrial Trade News	Jan -Mar	Mtly	0	9,415	9,415	35.7%	11.1%
Pet Shop Pit Stop	Jul -Jun	Q	0	0	No Submission
Pharmacy Magazine (former Frontshop)	Jan -Mar	Mtly	0	9,690	9,690	155.5%	76.7%
Spotong	Jan -Dec	Q	0	0	No Submission
Supermarket and Retailer	Jan -Mar	Mtly	0	9,348	9,348	6.8%	18.4%
Trader's Friend - Convenience Stores, FMCG Franchises and Chain Stores.	Jul -Dec	9xA	0	0	Rebranded
Trader's Friend - Independent Retailers and Wholesalers.	Jul -Dec	9xA	0	0	Rebranded
Traders Friend,	Jan -Mar	Mtly	0	0	No Submission
Transport and Logistics
Focus on Transport & Logistics	Jan -Mar	Mtly	0	0	No Submission
Freight News Features	Jan -Mar	Mtly	365	4,905	5,270	-1.6%
Trucks and Heavy Equipment News..	Jan -Dec	5xA	0	0	Resigned

Custom magazines

Skyways continued its good performance from Q4 2020 with improvements on the previous quarter and the prior year. The Journal of the SAIMM, South African Medical Journal, Taste and Game & Hunt/Wild & Jag also showed good increases on the previous quarter. However, the majority of the category continued to follow the declining trend of the past year. There were also five resignations and nine no submissions.

Family Interest
Publication name	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Crawford Times	Jan -Dec	Q	0	0	Resigned
Trinitonian	Jan -Dec	Q	0	0	Resigned
Farming
Dairy Mail, The.	Jan -Mar	Mtly	22	3,515	3,537	-0.3%	-5.5%
Rooi Vleis / Red Meat,	Jul -Dec	AltM	1	11,461	11,462	0.0%	-9.4%
Wolboer / Wool Farmer.	Jul -Dec	AltM	1	4,932	4,933	0.0%	-0.4%
Health & Wellbeing
Fitlife.	Jan -Mar	Mtly	23,342	3,359	26,701	-13.2%	-8.2%
Journal of Endocrinology, Metabolism & Diabetes SA	Jul -Jun	3xA	0	1,480	1,480	0.0%	-13.1%
Jump	Jul -Jun	3xA	0	0	No Submission
Life Healthcare	Jul -Jun	4xA	0	0	Discontinued
SA Pharmaceutical Journal.	Jul -Dec	10xA	3	7,053	7,056	0.0%	1.7%
SA Pharmacist's Assistant (SAPA)	Jul -Jun	Q	0	4,959	4,959	0.0%	1.7%
South African Medical Journal	Jan -Mar	Mtly	387	9,316	9,703	2.5%	-31.5%
Southern African Journal of Anaesthesia &Analgesia	Jul -Dec	AltM	0	2,126	2,126	0.0%	-1.2%
Home
Fresh Living	Jan -Dec	Q	31,382	0	31,382	0.0%
Fresh Living / Kook en Kuier	Jan -Mar	Mtly	0	0	Changed Frequency
Living Space..	Jan -Mar	Mtly	34,758	2,155	36,913	-13.4%	-28.3%
My Kitchen..	Jan -Mar	Mtly	64,023	4,938	68,961	-11.9%	-26.2%
Industry Specific
Forum Tydskrif	Jan -Dec	Q	0	149,624	149,624	0.0%	1.8%
J S E	Jan -Dec	Q	588	12,287	12,875	0.0%	-28.3%
Sea Rescue	Jan -Dec	3xA	0	56,895	56,895	0.0%
Servamus	Jan -Mar	Mtly	9,358	78	9,436	-3.3%	-12.1%
Solidarity Magazine / Solidariteit Tydskrif	Jul -Dec	6xA	0	0	Resigned
In-flight
High Life SA	Jan -Mar	Mtly	0	0	Resigned
In Flight Magazine	Jan -Mar	Mtly	0	0	No Submission
Indwe	Jan -Mar	Mtly	0	0	Discontinued
Skyways	Jan -Mar	Mtly	3	146,573	146,576	40.3%	510.7%
Leisure
Cheers	Jul -Dec	6xA	0	0	Discontinued
Equinox.	Jan -Dec	Q	0	0	No Submission
Legacy Inspires	Jul -Jun	3xA	0	0	No Submission
Nedbank Golf Challenge	Jul -Jun	Ann	0	0	Discontinued
Private Edition	Jan -Dec	Q	0	9,234	9,234	0.0%
Taste.	Jan -Mar	11xA	28,926	3,065	31,991	14.4%	-4.8%
Wild	Jul -Jun	Q	0	0	No Submission
Male
Man	Jan -Mar	Mtly	36,280	3,068	39,348	-17.2%	-31.6%
Tech..	Jan -Mar	Mtly	31,906	3,092	34,998	-18.9%	-31.8%
Medical and Allied Health
Bounce (Formerly Bankmed)	Jul -Jun	3xA	0	5,132	5,132	0.0%	-92.0%
Medi - Clinic Family	Jul -Jun	Q	0	64,895	64,895	0.0%	0.0%
Motoring
Motor..	Jan -Mar	Mtly	18,641	2,690	21,331	-18.0%	-35.7%
Professional
Accountancy SA	Jan -Mar	11xA	0	55,861	55,861	-1.4%	3.4%
Acumen,	Jul -Jun	Q	0	0	No Submission
De Rebus	Jan -Mar	11xA	0	19,131	19,131	-1.9%	71.5%
The Journal Of The SAIMM	Jan -Mar	Mtly	34	4,016	4,050	68.3%	-1.0%
Retail
Clicks Club Card.	Jul -Dec	AltM	2,807	226,591	229,398	0.0%	-19.0%
Club Magazine	Jan -Mar	Mtly	250,136	7,117	257,253	-14.0%	-26.3%
Jet Club	Jul -Dec	7xA	0	0	No Submission
Sport and Hobby
Game & Hunt/Wild & Jag	Jan -Mar	Mtly	1,563	57,320	58,883	7.3%	84.6%
SA Hunter/Jagter.	Jan -Mar	Mtly	0	0	No Submission
Soccer Club	Jan -Mar	Mtly	44,119	2,934	47,053	-19.3%	-32.9%
Sports Club.	Jan -Mar	Mtly	78,920	4,445	83,365	-18.3%	-28.9%
Travel, Tourism & Hospitality
AA Traveller	Jan -Dec	Q	0	0	No Submission
Best of Cape Town Central City.	Jan -Dec	Ann	0	0	Terminated
Escapes	Jan -Mar	Mtly	20,907	1,501	22,408	-17.3%	-34.3%
Moments magazine	Jan -Dec	6xA	0	0	Resigned
Premier	Jan -Mar	Mtly	0	0	No Audit
Woman's General
Balanced Life	Jan -Mar	Mtly	46,622	1,775	48,397	-19.0%	-21.6%
Youth
ClubX	Jan -Mar	Mtly	59,631	3,913	63,544	-13.6%	-27.2%
Kids Super Club.	Jan -Mar	Mtly	59,571	6,593	66,164	-16.6%	-39.1%

Free magazines

There were no increases on the prior year in this category and only four of the 11 publications showed a positive increase on the previous quarter. Get It (Bloemfontein) had an 50% increase on the prior quarter, with Get It (Lowveld), Get It (Highway), Get It (Jo-burg West) and Get It (Northern Suburbs Joburg) all showing increases under 10%.

Publication name	Frequency	Period	Total circulation	% change quarter	% change year
Botswana Advertiser.	Jan -Mar	Wkly, Fr	94,965	0.0%
Get It (Northern Suburbs Joburg)	Jan -Mar	Mtly	14,825	0.1%	-39.9%
Get It (Jo'burg South)	Jan -Mar	Mtly	14,650	-8.0%	-25.7%
Get It (Jo'burg West)	Jan -Mar	Mtly	14,645	0.4%	-12.6%
Get It (Pretoria)	Jan -Mar	Mtly	14,561	-1.8%	-27.2%
Get It (Ballito to Umhlanga)	Jan -Mar	Mtly	9,958	-3.3%	-50.0%
Get It (Highway)	Jan -Mar	Mtly	9,848	0.1%	-50.3%
Get It (Bloemfontein)	Jan -Mar	Mtly	6,890	50.0%	-53.3%
Get It (Lowveld)	Jan -Mar	Mtly	6,200	6.9%	-58.0%
STOKVEL VOICE MAGAZINE	Jan -Dec	Ann	No Submission
Get It (Joburg East)	Jan -Mar	Mtly	Discontinued		.

Web traffic

Seven consumer and one free magazine traffic was submitted.

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.

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