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Amasa Awards announces 2019 finalists
This shortlist was then deliberated over by 16 judges, during the course of a day of live debate to determine the finalists and winners.
Peter Monaise, CEO of Publicis Media, commented: “In an ever-transforming media landscape, I’m keen to observe how data, tech and creativity merge to produce great work that drives business results for clients.”
Finalists and winners not only stand a chance of winning in their respective categories but also the biggest award of the night, the Roger Garlick Grand Prix award.
The Roger Garlick Awards were conceptualised in the year 1999 to recognise outstanding performance in the field of media strategy. This award was named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognised for his revolutionary efforts in this field.
Donald Mokgale, managing director of Carat JHB and an Amasa judge, supports Roger’s vision stating: “In an economy that is under duress, businesses are looking for solutions that will help them survive the tough times. Media, historically, has always been one of those tools that can do that, if done correctly. Ergo, media campaigns whose creativity drives business results and returns are crucial during these trying times. So a very critical criteria is business results.”
Take a look at all the finalists:
| Entry | Advertiser | Entrant |
| Best Branded Content Campaign | ||
| #BETHEGENERATION | HP | The Catalyst Africa |
| Say it with P.S | Mondelez | Starcom |
| Solutionist Thinking | RMB | Primedia Broadcasting |
| Think Wallet, Act Wise | Standard Bank | OMD |
| Best Contribution by a Media Owner (Only media owners to enter) | ||
| Continental Tyres Free Climber | Continental Tyres | AdColony |
| Find the Mango Seat | SAA, Mango | MediaMark |
| Make a Meal of it | UCOOK | Mediamark |
| Skhumba Rugby | FNB | Mediamark |
| Best Experiential / Event Campaign | ||
| #BETHEGENERATION | HP | The Catalyst Africa |
| #SeeYouThrough | Coca-Cola | Playmakers |
| Big Bucket | KFC | Playmakers |
| Global Ctizen Festival : Mandela 100 | Global Citizen | OnPoint PR |
| KFC Mini-Cricket kids join the Proteas | KFC | Playmakers |
| Share a Coke with Me | Coca-Cola | MediaCom South Africa |
| Wimpy Kids | Wimpy | The MediaShop |
| Best Integrated Campaign: B2B | ||
| Take a closer look | Syspro | Demographica |
| Best Integrated Campaign: Financial | ||
| #BLACKFRIDAYME | FNB | BRANDTRUTH//DGTL |
| Africanacity | ABSA | Carat |
| Indiefin Mullets | IndieFin | Vizeum |
| Grass Roots for Greatness | FNB | Mediamark |
| Standard Bank Proteas at the World Cup | Standard Bank | OMD |
| Best Integrated Campaign: FMCG | ||
| "Most people eating breakfast in bed" Guinness World Record | Cappy | MediaCom South Africa |
| Big Bucket | KFC | Playmakers Sports Marketing |
| Cadbury Dairymilk Generosity | Mondelez | Starcom |
| Dove Show Us | Unilever | PHD Media South Africa |
| Free to Love | Unilever | OnPoint PR |
| Old Spice, Inja Ye Game | Old Spice | MediaCom South Africa |
| OMFCC | Mondelez | Starcom |
| Share a Coke with Me | Coca-Cola | MediaCom South Africa |
| Best Integrated Campaign: Media, Entertainment & Leisure | ||
| Find the Mango Seat | SAA, Mango | Mediamark |
| Liam Neeson Mobile SOS | Empire Entertainment | PHD Media South Africa |
| Search for the face of Ponds 2019 | Unilever | Media Heads 360 |
| Best Integrated Campaign: Rest Of Africa | ||
| Coke & Meal | Coca-Cola | MediaCom South Africa |
| Coke Studio | Coca-Cola | MediaCom South Africa |
| COPA | Coca-Cola | MediaCom South Africa |
| Best Integrated Campaign: Retail (Incl. eCommerce and QSR) | ||
| Bring it Home | Woolworths | QMedia Group |
| Make a Meal of It | UCOOK | MediaMark |
| Remote Convenience | Debonairs Pizza | The MediaShop |
| Shoprite Hustle | Shoprite | The MediaShop |
| Best Integrated Campaign: Travel & Tourism | ||
| Emirates Persuit of Jazz | Emirates | Havas Media South Africa |
| Find the Mango Seat | SAA, Mango | MediaMark |
| Best Online Campaign | ||
| #BLACKFRIDAYME | FNB | BrandTruth Marketing |
| Cadbury P.S Valentines Day | Cadbury | Starcom |
| Free Trial Subscription | Standard Bank CIB | OMD |
| Indiefin Mullets | IndieFin, Sanlam | Vizeum |
| Best Social Media | ||
| #BlackFridayMe | FNB | BrandTruth Marketing |
| Bring it Home | Woolworths | Qmedia Group |
| Old Spice, Inja Ya Game | Old Spice | MediaCom South Africa |
| Share a Coke with Me | Coca-cola | MediaCom South Africa |
| Best Sponsorship | ||
| #SeeYouThrough | Coca-Cola | Playmakers Sports Marketing |
| Big Bucket | KFC | Playmakers Sports Marketing |
| L'Oreal How do I Look | L'Oreal | The MediaShop |
| Mini-Cricket Kids join the Proteas | KFC | Playmakers Sports Marketing |
| Best Trade Marketing | ||
| Gumtree Mythbusters Roadshow | Gumtree | Meta Media |
| ROOTS 2019 | ROOTS | SPARK Media |
| Best Use of a Small Budget | ||
| Darren Prank - KFM | Capitec | Meta Media |
| Food for thought | Fishaways | The MediaShop |
| Showcase | Capitec | Meta Media |
| Best Use of Mobile | ||
| Kwid: Breakthrough | Renault | AdColony |
| Snapchat Watersaving | Colgate | Wavemaker |
| When you drive, never drink | Heineken | Dentsu Redstar |
| Best Use of Out Of Home | ||
| Beaded Billboard | Toyota | Meta Media |
| Most people eating beakfast in bed - GWR | Cappy | Group M |
| Protea Fire | Multichoice South Africa | The MediaShop |
| Radio to Road | Primedia OOH | Primedia Outdoor |
| Shadow | Netflix | GroupM |
| Taste the Sun | Sol, Heineken | Dentsu Redstar |
| Best Use of Radio | ||
| Financial Education | Capitec | Meta Media |
| Let's be Honest | Coronation Fund Managers | Vizeum |
| Nando's Manifesto News Distribution | Nando's | The MediaShop |
| Share a Coke ith Me | Coca-Cola | MediaCom South Africa |
| The Media Play Lounge | Cell C | Meta Media |
| Best Use of Technology / Data | ||
| B Class Dynamic Creative Endine | Mercedes Benz | MMS Communication |
| Christopher : DStv Super Rugby | DStv | Christopher Africa |
| FreeMe "Summer Numbers Campaign" | Telkom | AdColony |
| Januworry | Capitec | PHD Media South Africa |
| Steers Ribster_Build a Burger | Steers | AdColony |
| UEFA Champion's League - Legend Reveal | Dentsu Redstar | |
| Best Use of Television | ||
| Dirty Jobs | Sweet-Orr | QMedia Group |
| Remote Convenience | Debonairs Pizza | The MediaShop |
| The Audi TV Hack | Audi | PHD Media South Africa |
| Timeless Bold Taste | Amstel | Dentsu Redstar |
| Ignition Award for Students | ||
| #KuphelaAzania | Coca-Cola, Iron Brew | University of Johannesburg |
| #LifeSnack | Bakers | University of Johannesburg |
| Keep their tails wagging | Beeno | University of Johannesburg |
| The Ultimate Plan | Fujifilm | University of Johannesburg |
The winners will be announced at the award ceremony, which will be held at The Houghton Hotel in Johannesburg on 24 October 2019. For more information, go to www.amasaawards.co.za.
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