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Marketing & Media News South Africa

2019 New Generation Social & Digital Media Awards finalists announced

The finalists of the 2019 New Generation Social & Digital Media Awards have been announced. The finalists feature a record number of agencies, corporates and individuals - representing 100s of South African brands.
Image credit: New Generation Social & Digital Media Awards.
Image credit: New Generation Social & Digital Media Awards.

“Overall, it is encouraging to see how entries have improved and increased year-on-year. South African agencies, corporates and students are producing some groundbreaking work and this is an affirmation that the industry is maturing and can only go from strength to strength if the improvements in the entries over the past few years are anything to go by,” says MD Stephen Paxton.

The winners will be announced at the gala ceremony, which will be held live at Monte Casino, The Ballroom in Johannesburg on Friday, 4 October 2019.

Here’s the full list of 2019 finalists:

Best Revenue Generating Marketing Campaign or Event sponsored by Futuretech Media
Gautrain Management AgencyFlow CommunicationsGautrain Ed Sheeran campaign
Mugg & BeanSauce AdvertisingGiants of Generosity
Nedbank InsuranceFlume Digital Marketing & PRNedbank Insurance Always On Lead Generation
Suzuki South AfricaPenquin and Spitfire Inbound#AllTheRightFeels – Suzuki Swift Launch
The IIE’s Varsity CollegeConversation LABThe IIE’s Varsity College
Vodacom South AfricaTeam RedVodacom Video Ticket
Vodacom South AfricaTeam RedSummer Gigs
WeylandtsDigital OptimizationMarconi 20 Year Campaign
WimpySauce AdvertisingCups for Votes
Best Social Media Reach from an Event
The Bill & Melinda Gates FoundationFlow CommunicationsGoalkeepers
Cricket South AfricaLevergyMzansi Super League
DHL Express South AfricaHave You Heard Marketing (Pty) LtdDHL Rugby 7s
Michelin Tyre Co SAFuturetech MediaMichelin Passion Experience 2019
NedbankLevergyNedbank Cup Final
The Nelson Mandela FoundationFlow CommunicationsNMF Is’thunzi Sabafazi
Best Online Competition
AVBOB Mutual Assurance SocietyBRAND et alThe AVBOB Poetry Project
CleanipediaDigitas LiquoriceCleanipedia Unclean Catalogue
DHL AfricaHave You Heard Marketing (Pty) LtdRugby World Cup 2019 - Match Ball Delivery
Manhattan Ice TeaJoe Public ConnectShop Manhattan Style
Old Mutual South AfricaBudget Speech 2019: #ThatsAGreatIdea #BudgetSpeechComp
Telkom South AfricaArtifact AdvertisingLevel Up
Vodacom South AfricaTeam RedVodacom Super Proposal
Most Innovative App Developed by a Corporate – no finalists
Best Use of Technical Innovation sponsored by Resonate
Anglo AmericanJoe Public ConnectInstamine
Associated Media PublishingReady to Shop
Johnson & JohnsonG&G DigitalListerine® Dental Academy
Shell South AfricaFuturetech MediaShell 5in5
UnileverDigitas LiquoriceKnorr Takeaway Takeover
Varsity CollegeConversation LABThe IIE’s Varsity College Bots
Vodacom South AfricaCerebraDatawyze Pre-roll
Vodacom South AfricaTeam RedCBU Retail – Always On
Vodacom South AfricaTeam RedVodacom Summer 2018 – Summer Gigs
Best Low Budget Campaign
CellCStratitude#CHALLENGEGETMORE
Chicken Licken®Joe Public Connect#SoulPatrol
Dunlop South AfricaThe 13th Floor Where Creatives LiveDunlop Warrior Women
DurexFuturetech MediaDurex Red
Elite-CV www.elite-cv.com
F5 and Red HatThe Social EffectF5 & Red Hat DevOps Day Competition
GynaGuardJoe Public Connect#12OfficialVaginas
Hill’s Pet NutritionKilmer and CruiseHill’s Pet Nutrition - “Just a little extra” Vest
Janssen South AfricaG&G DigitalZytiga Prostate Cancer #Here4You
The Children’s Hospital TrustKilmer & CruiseThe Children’s Hospital Trust Election Day Takeover
Love JusticeFlume Digital Marketing & PRHT Modelling
MexemG&G DigitalMexem #MindYourBusiness
New BalanceLevergyWorn As One
Old Mutual South AfricaEreng January Mongwaneng
On Tap Plumbing & BathroomsThe 13th Floor Where Creatives LiveOn Tap Plumbing & Bathrooms
RenewConversation LabRenew Bold As Nature
Roche South AfricaG&G Digital#Every30Days
The IIE’s Varsity CollegeConversation LABThe IIE’s Varsity College
Tiger BrandsHello SquareThe Mega Mash-Up - Tinkies
Vodacom South AfricaCerebraRemember When
Voltex South AfricaCBR Marketing SolutionsNo Power No Problem
Mobile Marketing Excellence
Anglo AmericanJoe Public ConnectInstamine
UnileverDigitas LiquoriceKnorr Takeaway Takeover
UnileverDigitas LiquoriceKnorr Goodness Calendar
Vodacom South AfricaCerebraDatawyze Pre-roll
Vodacom South AfricaTeam RedVodacom Summer 2018 – Summer Gigs
Vodacom South AfricaTeam RedVodacom Super Proposal
Blogging Excellence
1Life InsuranceComoonicate Consulting1Life Insurance Blog
Elite-CV www.elite-cv.com
Gauteng Tourism AuthorityFlow CommunicationsGauteng Tourism Authority’s Blog Content
Most Innovative Use of Social Media
AB inBev South AfricaDNA Brand ArchitectsiLobola Nge Bhubesi
Anglo AmericanJoe Public ConnectInstamine
CosmopolitanAssociated Media PublishingTikTok Lip Sync Battle
DSTVOgilvy South AfricaAfrica United
DSTVOgilvy South AfricaThe Other Host Nation
FIRST NATIONAL BANKBRANDTRUTH//DGTLFNB SWITCH WITH A SELFIE
MexemG&G DigitalMexem #MindYourBusiness
Roche South AfricaG&G DigitalRoche Haemophilia campaign
SuperSportLevergyFront Row Football
The Children’s Hospital TrustKilmer and CruiseThe Children’s Hospital Trust Election Day Takeover
UnileverDigitas LiquoriceHellmann’s Delicious Surprise
UnileverDigitas LiquoriceOmo Don’t Fear the Dirt
UnileverThe Niche GuysThe Dodgy Dealer
Vodacom South AfricaTeam RedVodacom Super Proposal
Vodacom South AfricaTeam RedCBU Retail – Always On
Wits Business SchoolFlow Communications#50YearsofWBS
Most Innovative Gamification Campaign sponsored by Futuretech Media
Johnson & Johnson (PTY) LtdG&G DigitalListerine® Dental Academy
South African BreweriesJoe Public ConnectBeer Finder: SA
Unilever - AxeGorilla Creative MediaAxe Level Up
Best Community Engagement Award
CellCARC InteractiveCellCgirl
FemageneHave You Heard Marketing (Pty) LtdFemagene: Best Community Engagement
MexemG&G DigitalMexem #MindYourBusiness
Old SpiceMediaComInja Ye Game (Top Dog)
Vodacom South AfricaCerebraVodacom SMCC: It’s always exciting at #TeamRed
Excellence in Content Marketing
AB inBev South AfricaDNA Brand ArchitectsiLobola Nge Bhubesi
Associated Media PublishingCosmopolitanCosmopolitan x Influencers
AVBOB Mutual Assurance SocietyBRAND et alThe AVBOB Poetry Project
DHL AfricaHave You Heard Marketing (Pty) Ltd#DHLTakesHKByStorm
ExxaroClockwork MediaExxaro: Women in Mining
Gauteng Tourism AuthorityFlow CommunicationsGauteng Tourism Authority’s always-on content marketing campaign
GynaGuardJoe Public Connect#12OfficialVaginas
Tiger BrandsHello SquareThe Mega Mash-Up - Tinkies
Johnson & Johnson (PTY) LtdG&G DigitalListerine® Dental Academy
LaLigaClockwork MediaLaLiga KwaMahlobo Festive Games
MassmartG&G DigitalMassmart Environmental Awards
MINI South AfricaJohn Brown South AfricaMini-Clubman
New BalanceLevergyWorn As One
Pick n PayJohn Brown South AfricaFresh Campaign
Roche South AfricaG&G Digital#Every30Days
Sanofi GroupHoorah Digital#GiveYourLiverWhatItWants
UnileverThe Niche GuysThe Dodgy Dealer
Varsity CollegeConversation LABThe IIE’s Varsity College
Vodacom South AfricaCerebraDatawyze
WeylandtsDigital OptimizationMarconi 20 Year Campaign
Wits Business SchoolFlow Communications#50YearsofWBS
Best Online PR Campaign sponsored by Futuretech Media
Janssen South AfricaG&G DigitalZytiga Prostate Cancer #Here4You
The Road Accident FundFlow Communications#AlwaysRemember
Roche South AfricaG&G DigitalRoche Haemophilia campaign
SasolLevergy#Limitless
Best Integrated Marketing Campaign sponsored by JUSTPALM.com
CadburyWunderman ThompsonMzansi Love Songs
CleanipediaDigitas LiquoriceCleanipedia Unclean Catalogue
FIRST NATIONAL BANKBRANDTRUTH//DGTL#BlackFridayMe Campaign
FIRST NATIONAL BANKBRANDTRUTH//DGTLFNB SPRINGBOKS HELPERS
Japan Tobacco InternationalArtifact Advertising#HandsOffMyChoices
Johnson & Johnson (PTY) LtdG&G DigitalListerine® Dental Academy
Suzuki South AfricaPenquin and Spitfire Inbound#AllTheRightFeels – Suzuki Swift Launch
Vodacom South AfricaTeam RedVodacom Summer 2018 – Summer Gigs
Most Viral Campaign
CadburyFuturetech Media#SayitwithPS
Old Mutual South AfricaBudget Speech 2019: #ThatsAGreatIdea #BudgetSpeechComp
Old Mutual South AfricaOld Mutual Two Oceans Marathon (OMTOM ) Rewards Activation
The Road Accident FundFlow Communications#AlwaysRemember
Roche South AfricaG&G DigitalRoche Haemophilia campaign
Best Use of Social Media to Research and Evaluate sponsored by YOUKNOW+Brandwatch
Godrej Consumer ProductsConversation LABGodrej Monthly Listening Report
GynaGuardJoe Public Connect#12OfficialVaginas
The Road Accident FundFlow Communications#AlwaysRemember
The South African Society of AnaesthesiologistsFlow Communications2018 Medical Survey: South African Society of Anaesthesiologists (SASA)
Vodacom South AfricaTeam RedCBU Retail – Always On
Most Innovative use of Digital Media sponsored by JUSTPALM.com
AB inBev South AfricaDNA Brand ArchitectsiLobola Nge Bhubesi
DSTVOgilvy South AfricaDon’t Dread The Shed With DStv
One Day OnlyArc South AfricaOne Day Only – Always on Media
Roche South AfricaG&G DigitalRoche Haemophilia campaign
South African BreweriesJoe Public ConnectBeer Finder: SA
UnileverDigitas LiquoriceOmo Don’t Fear the Dirt
Vodacom South AfricaTeam RedVodacom Video Ticket
Vodacom South AfricaTeam RedVideo Play: FA Cup
Vodacom South AfricaTeam RedVodacom Summer 2018 – Summer Gigs
WeylandtsDigital OptimizationMarconi 20 Year Campaign
Best Augmented Reality Marketing Campaign by an Agency
bizAR RealityBurger King® SABK GONE WILD
bizAR RealityNational Business Initiative (NBI)NBI Climate Change
Most Innovative App Developed by an Agency
Arc InteractiveDis-ChemDis-Chem App
Digitas LiquoriceUnileverKnorr Takeaway Takeover
Digitas LiquoriceDistellScottish Leader: I See a New Perspective
Flow CommunicationsThe South African Council for Natural Scientific ProfessionsSACNASP Membership Portal
Flow Communications21st Century21st Century Surveys
G&G DigitalJohnson & Johnson (PTY) LtdListerine® Dental Academy
Most Viral Campaign by an Agency
Conversation LabRenewRenew Bold As Nature
G&G DigitalMassmartMassmart Environmental Awards
Gorilla Creative MediaUnilever - AxeAxe Level Up
MediaComCoca-Cola South Africa#ShareACokeWithMe
Sauce AdvertisingWimpyCups for Votes
Sauce AdvertisingSteers#600Flames
The 13th Floor Where Creatives LiveDunlop South AfricaDunlop Warrior Women
The 13th Floor Where Creatives LiveDunlop South AfricaDunlop Psychology
MediaComThe Coca-Cola CompanyGuinness World Record Breakfast Campaign
Vizeum SAAB inBev South AfricaCastle lager Fabric of the nation
Wunderman ThompsonCadburyMzansi Love Songs
Wunderman ThompsonCadburyEggstra-ordinary Egg Hunt
Most Innovative Digital Media Campaign by a Small Agency sponsored by JUSTPALM.com
Hello SquareTiger BrandsThe Mega Mash-Up - Tinkies
hoola Modern AgencyJust PropertyYour Property Journey
iClick MarketingDis-ChemValue For Women
Most Innovative Digital Media Campaign by a Med-Large Agency
BRANDTRUTH//DGTLFIRST NATIONAL BANKFNB SWITCH WITH A SELFIE
Conversation LabRenewRenew Bold As Nature
Digital OptimizationWeylandtsMarconi 20 Year Campaign
Digitas LiquoriceUnileverOmo Don’t Fear the Dirt
DNA Brand ArchitectsAB inBev South AfricaiLobola Nge Bhubesi
Flume Digital Marketing & PRLove JusticeHT Modelling
Flume Digital Marketing & PRNedbank InsuranceNedbank Insurance Always On Lead Generation
Futuretech MediaRed StarStrongbow Moments of Natural Refreshment
G&G DigitalJohnson & Johnson (PTY) LtdListerine® Dental Academy
Gorilla Creative MediaUnilever - AxeAxe Level Up
Joe Public ConnectSouth African BreweriesBeer Finder: SA
MediaComThe Coca-Cola CompanyGuinness World Record Breakfast Campaign
Vizeum SAIndieFinMullets
Wunderman ThompsonCadburyEggstra-ordinary Egg Hunt
Best Influencer Marketing Campaign by an Agency sponsored by YOUKNOW+Brandwatch
Conversation LABaQuelleaQuelle Triple the Joy
Eclipse Public Relations & King James GroupNetflixNetflix Man In A Van
Flow CommunicationsThe Bill & Melinda Gates FoundationGoalkeepers
Have You Heard MarketingUber Eats South AfricaWherever Life Takes You
Kilmer and CruiseThe Children’s Hospital TrustThe Children’s Hospital Trust Election Day Takeover
Kilmer and CruiseHill’s Pet Nutrition“Just a little extra” Vest
Ogilvy South AfricaDSTVAfrica United
Ogilvy South AfricaDSTVThe Other Host Nation
PenquinSuzuki South Africa#AllTheRightFeels – Suzuki Swift Launch
Positive Dialogue CommunicationsLand Rover South AfricaThe Land Rover Explore More Challenge
Best Integrated Marketing Campaign by an Agency
Arc InteractiveCellCCellCgirl
Artifact AdvertisingJapan Tobacco International#HandsOffMyChoices
BRAND et alAVBOB Mutual Assurance SocietyThe AVBOB Poetry Project
BRANDTRUTH//DGTLFIRST NATIONAL BANKFNB SPRINGBOKS HELPERS
BRANDTRUTH//DGTLFIRST NATIONAL BANK#BlackFridayMe Campaign
StratitudeCellC#CHALLENGEGETMORE
Digital OptimizationWeylandtsMarconi 20 Year Campaign
Digitas LiquoriceCleanipediaCleanipedia Unclean Catalogue
Flow CommunicationsThe Road Accident Fund#AlwaysRemember
Flow CommunicationsConstitution HillConHill – Human Rights Festival 2019
G&G DigitalJohnson & Johnson (PTY) LtdListerine® Dental Academy
G&G DigitalRoche South Africa#Every30Days
G&G DigitalRoche South AfricaRoche Haemophilia campaign
G&G DigitalMexemMexem #MindYourBusiness
J&B HiveI am Multeemedia#RareHustle
John Brown South AfricaPick n PayFresh Campaign
MediaComOld SpiceInja Ye Game (Top Dog)
MediaComThe Coca-Cola Company#ShareACokeWithMe
MediaComThe Coca-Cola Company“Most people eating Breakfast in Bed” Guinness World Record Campaign
LevergyNew BalanceWorn As One
Penquin and Spitfire InboundSuzuki South Africa#AllTheRightFeels – Suzuki Swift Launch
Playmakers SponsorshipCoca-Cola South Africa#CokeScoreChallenge
Positive Dialogue CommunicationsJive#JiveTogether Taxi Tour
Sauce AdvertisingMugg & BeanGiants of Generosity
StarcomMondelez InternationalHalls Own The Moment
The 13th Floor Where Creatives LiveDunlop South AfricaDunlop Psychology
Vizeum SAAB inBev South AfricaCastle lager Fabric of the nation
Most Innovative Social Media Campaign by a Med-Large Agency sponsored by YOUKNOW+Brandwatch
BRANDTRUTH//DGTLFIRST NATIONAL BANK#BlackFridayMe Campaign
Conversation LABRenewRenew Bold As Nature
Digital OptimizationWeylandtsMarconi 20 Year Campaign
Digitas LiquoriceUnileverHellmann’s Delicious Surprise
DNA Brand ArchitectsAB inBev South AfricaiLobola Nge Bhubesi
Flow CommunicationsThe Road Accident Fund#AlwaysRemember campaign
Flow CommunicationsWits Business School#50YearsofWBS
G&G DigitalMassmartMassmart Environmental Awards
Gorilla Creative MediaUnilever - AxeAxe Level Up
Joe Public ConnectAnglo AmericanInstamine
MediaComThe Coca-Cola CompanyGuinness World Record Breakfast Campaign
PenquinSuzuki South Africa#AllTheRightFeels – Suzuki Swift Launch
StarcomMondelez InternationalHalls Own The Moment
The 13th Floor Where Creatives LiveDunlop South AfricaDunlop Psychology of Tyres
The 13th Floor Where Creatives LiveDunlop South AfricaDunlop Warrior Women
The Niche GuysUnileverThe Dodgy Dealer
Vizeum SABMW Group South AfricaBMW 3 Series Launch
Vizeum SAAB InBev South AfricaLion Lager Launch
Vizeum SAAB InBev South AfricaBrutal Fruit Spritzer Launch
Wunderman ThompsonCadburyMzansi Love Songs
Wunderman ThompsonCadburyEggstra-ordinary Egg Hunt
Most Innovative Social Media Campaign by a Small Agency sponsored by YOUKNOW+Brandwatch
ARC InteractiveCellCCellCgirl
FCB DurbanThe Young IndependentsTYI Top 100
hoola Modern AgencyuMfolozi Big Five game ReserveGet Closer
Kilmer and CruiseHill’s Pet NutritionHill’s Pet Nutrition - “Just a little extra” Vest
Kilmer and CruiseThe Children’s Hospital TrustThe Children’s Hospital Trust Election Day Takeover
Positive Dialogue CommunicationsLand Rover South AfricaThe Land Rover #Exploremore Challenge
Best Intranet – no finalists
Best Corporate Website
Bidvest Cecil NurseCBR Marketing SolutionsWebsite rebuild
Indwe Risk ServicesStratitude-
Johnson & Johnson (PTY) LtdG&G DigitalListerine® Dental Academy
Life HealthcareJohn Brown South AfricaLife Healthcare Corporate Website
Morocco Tourism BoardJoe Public ConnectMoments in Morocco
Seychelles Tourism BoardJoe Public ConnectExplore Seychelles
SteersSauce AdvertisingWebsite Redesign
The IIE’s Varsity CollegeConversation LABThe IIE’s Varsity College
Vega SchoolConversation LABVega School - SharePoint Website
WimpySauce AdvertisingWimpy Website
Best Marketing Automation Campaign
Elite-CV www.elite-cv.com
Janssen South AfricaG&G DigitalJanssen Medical Cloud
Johnson & Johnson (PTY) LtdG&G DigitalListerine® Dental Academy
Suzuki Auto South AfricaPenquin and Spitfire InboundJimny - Born for this
The IIE’s Varsity CollegeConversation LABThe IIE’s Varsity College Bots
Best Online Newsletter
DGBTouchBaseProBoschendal May Newsletter
Elite-CV www.elite-cv.com
Godrej Consumer ProductsConversation LABGodrej Weekly Snippet
Indwe Risk ServicesStratitudeIndwe Risk Services Online Newsletter
The Nelson Mandela FoundationFlow CommunicationsNews from the Nelson Mandela Foundation
Pick n PayJohn Brown South AfricaSupper Sorted Mailers
Best Use of Podcast/Vlog to Promote a Brand or Event
CliffCentral.com Blind History
Coronation Fund ManagersVizeum SALet’s Be Honest
Just Propertyhoola Modern Agency#YourStorey
The New Generation Top Graphic Designer Award sponsored by ARC Interactive
Conversation LABSiyabonga Nhlanhla Ntamela
The New Generation Best Individual Influencer Marketer Award
Flow CommunicationTara Turkington

The New Generation Top Graphic Designer Award sponsored by ARC Interactive
Conversation LABSiyabonga Nhlanhla Ntamela
The New Generation Best Individual Influencer Marketer Award
Flow CommunicationTara Turkington

The New Generation Small Agency of the Year Award sponsored by Futuretech Media<!>

  • ARC Interactive
  • Hello Square
  • hoola Modern Agency
  • Kilmer & Cruise
  • Oracle Media Group
  • Positive Dialogue Communication

The New Generation Digital Brand of the Year Award sponsored by JUSTPALM.com<!>

  • CellC, ARC Interactive, CellCgirl
  • HIVSA, ARC Interactive, Choma
  • Cadbury, Wunderman Thompson
  • Dunlop South Africa, The 13th Floor Where Creatives Live
  • Johnson & Johnson (PTY) Ltd, G&G Digital, Listerine® Dental Academy
  • Suzuki South Africa, Penquin and Spitfire Inbound, #AllTheRightFeels – SUZUKI SWIFT LAUNCH
  • Trumps Baking Supplies, hoola Modern Agency

The New Generation Social Wiz Award sponsored by ARC Interactive<!>

  • Hayley Wong Leith, hoola Modern Agency
  • Nosipho Maseko, Joe Public Connect


The New Generation Med-Large Agency of the Year Award sponsored by Futuretech Media

  • Flow Communications
  • G&G Digital
  • Joe Public Connect
  • Levergy
  • MediaCom
  • Penquin
  • Ogilvy


The New Generation Best Agency Community Engagement Manager Award sponsored by Futuretech Media

  • hoola Modern Agency, Callum Hitchcock
  • Joe Public Connect, Londeka Mkhize


The New Generation Overall Social & Digital Corporate of the Year Award sponsored by YOUKNOW+Brandwatch

  • Anglo American
  • Associated Media Publishing
  • Dunlop South Africa
  • Suzuki South Africa
  • Unilever
  • Vodacom South Africa


The New Generation Online Strategy of the Year Award sponsored by Old Mutual South Africa

  • ARC Interactive, HIVSA, Choma
  • ARC Interactive, CellC, CellCgirl
  • Flow Communications, The Road Accident Fund, #AlwaysRemember
  • G&G Digital, Johnson & Johnson, Listerine Dental Academy
  • ARC South Africa, One Day Only, One Day Only – Always on Media
  • Vizeum SA, IndieFin
  • SlikourOnLife, Sportscene, Redbat x Nadia Nakai


The New Generation Overall Student of the Year Award sponsored by Old Mutual South Africa

  • Aaliyah Tia Singh, UJ, Repurposed Inventions
  • Danica Ehrke, UJ, The Upcycled Closet
  • Israel Mlalazi Ndlovu, UJ, Edu-Kare (Solutions Through Conversation)
  • Motshidisi Fortunate Mokoena, UJ, #uncensored
  • Siyolise Shinga, UJ, Ballsy4Health
  • Slindile Ngubo, UJ, EMASIMINI Campaign


To book team tables or individual seats to attend this year’s gala ceremony, please email az.oc.olleval@ahsatan as tickets are not sold online. For updates follow the New Generation Awards on Facebook, Twitter and visit the website by clicking here.

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