Joe Public leads the pack with an impressive 82 shortlisted entries and short on its heels is TBWA\Hunt Lascaris Johannesburg with 68. The top 5 agencies ranked are:
| Agency / Entrant | Count |
| 02 academy Lagos | 5 |
| 307 | 9 |
| 7 Films | 4 |
| AAA School of Advertising | 22 |
| Abnormal | 4 |
| Accenture | 4 |
| Advantage Y&R | 2 |
| AFDA | 3 |
| Afri Modern | 4 |
| and | 1 |
| Ashlee Lloyd Design Studio | 1 |
| Audio Militia & Joe Public | 1 |
| BABYLONSTOREN | 1 |
| Bain & Bunkell | 1 |
| BBDO KENYA | 1 |
| Bioscope Films | 2 |
| Bittersuite | 2 |
| Black Africa Brand Counsulting | 3 |
| Black River FC | 5 |
| BlackGinger Studio | 1 |
| Bomb Commercials | 1 |
| Bonisa Collection | 5 |
| BRANDTRUTH//DGTL | 2 |
| Brave Group | 3 |
| BurntOnion and Castle Lite Brand Team | 1 |
| Capacity Relations | 1 |
| Carat | 1 |
| Carbon Films | 3 |
| Chocolate Tribe & Joe Public | 1 |
| Collective ID | 1 |
| CWDi | 1 |
| Dalmatian Advertising | 1 |
| DARLING FILMS (PTY) LTD | 7 |
| David Krynauw (Pty) Ltd | 1 |
| DDB | 8 |
| dhk Architects | 2 |
| Digitas Liquorice | 10 |
| Discovery | 1 |
| DNA Brand Architects | 1 |
| Duke Advertising (Pty) Ltd | 4 |
| Eclipse Public Relations & King James | 1 |
| Egg Films/Joe Public United | 4 |
| Express DDB Kenya Limited | 1 |
| FCB Africa | 2 |
| FCB Durban | 1 |
| FCB Joburg (Pty) Ltd | 38 |
| Feral Child Studio | 2 |
| Fortcom Pty Ltd T/A FORT | 2 |
| FoxP2 Advertising | 23 |
| Futura | 1 |
| Giant Films | 9 |
| Glen 21 and Castle Lite Brand Team | 1 |
| Gorilla | 2 |
| Greenside Design Center College of Design | 5 |
| Grey Advertising Africa (Pty) Ltd | 4 |
| Grid Worldwide | 24 |
| GTB | 3 |
| Haas Advertising, SUNSHINE Agency | 2 |
| Hanzo Films FZE | 8 |
| Havas Johannesburg | 4 |
| Havas Worldwide ME | 1 |
| Hellocomputer | 2 |
| Hitchcock Michalski | 1 |
| Hoorah Digital Consultancy | 2 |
| Horizon FCB Dubai | 3 |
| Howard Audio & Joe Public | 5 |
| Iconic | 1 |
| Impact BBDO | 42 |
| Isobar Kenya | 4 |
| J Walter Thompson JHB | 4 |
| J. Walter Thompson Cairo | 3 |
| J. Walter Thompson KSA | 10 |
| Jack Singer | 1 |
| Joe Public | 82 |
| Joe Public / Plank Film Productions | 1 |
| Joe Public / Produce Sound | 2 |
| Joe Public Connect | 10 |
| Joe Public Shift | 6 |
| Joe Public United | 4 |
| K's Galleries | 1 |
| King James Group | 40 |
| King James Group Cape Town | 3 |
| Landor | 2 |
| Leo Burnett | 5 |
| Lulasclan | 3 |
| Luma Animation | 3 |
| M-KOPA | 1 |
| M&C Saatchi Abel | 21 |
| MADE Agency | 3 |
| McCann1886 | 15 |
| Modern Gesture | 1 |
| Mr Price [MRP] | 2 |
| MullenLowe Istanbul | 1 |
| MullenLowe MENA | 8 |
| MultiChoice Africa | 1 |
| Mutant | 2 |
| Nedbank | 1 |
| Nelson Mandela University | 1 |
| Net#work BBDO | 2 |
| Noah's Ark Communications Limited | 2 |
| NORTH VCA | 2 |
| North-West University | 16 |
| Ogilvy Africa | 1 |
| Ogilvy Cape Town | 20 |
| Ogilvy Johannesburg | 44 |
| Openfield Marketing Johannesburg (Pty) Ltd | 1 |
| Paragon Group | 1 |
| Parsons Branding | 3 |
| Patriot Films | 6 |
| Plank Film Productions | 2 |
| Plank Film Productions / Joe Public | 3 |
| PlusNarrative | 3 |
| Post Modern | 1 |
| Produce Sound | 3 |
| Promise | 10 |
| Publicis | 2 |
| Rapp | 2 |
| Red & Yellow Creative School of Business | 7 |
| Regency Foundation Networx | 1 |
| Retroviral | 1 |
| Romance & Joe Public | 9 |
| Scanad JWT | 1 |
| Scanad kenya | 4 |
| Seriti Studios PTY LTD T/A Seriti FIlms | 1 |
| Showmax | 3 |
| Six Fingaz Media & 34° | 1 |
| Slee & Co. Architects (Pty) Ltd | 1 |
| Squad Digital | 1 |
| Stellenbosch Academy | 1 |
| Stellenbosch Academy of Design and Photography | 32 |
| Strangelove Studios | 2 |
| Sunshine | 1 |
| Sunshinegun | 4 |
| Superunion (Pty) LTD | 1 |
| Switch | 2 |
| TBWA REKLAM HIZMETLERI A.S. | 12 |
| TBWA\Hunt Lascaris Durban | 4 |
| TBWA\Hunt Lascaris Johannesburg | 68 |
| TBWA\RAAD | 23 |
| The human.kind Group & FoxP2 | 1 |
| The Jupiter Drawing Room, Cape Town | 2 |
| The Odd Number | 9 |
| The Open Window | 25 |
| The Riverbed | 1 |
| The Star Film Company | 1 |
| The Upstairs Ludus | 1 |
| They Shoot Films & Joe Public | 3 |
| TigerFight (Pty) Ltd | 1 |
| Trace | 1 |
| Traffic Digital | 1 |
| Triple D Design | 1 |
| Tsai Design Studio | 1 |
| University of Johannesburg | 4 |
| Upstairs Post Production | 1 |
| Vega | 23 |
| VML South Africa (Pty) Ltd | 28 |
| Wicked Pixels | 2 |
| Woolworths VM | 1 |
| Wunderman South Africa | 3 |
| X3M Marketing Ideas Limited | 2 |
| Xfacta | 2 |
| Yoco & Bioscope Films | 1 |
| Yonder Media | 1 |
Chicken Licken has the most entries shortlisted at 71 and MTN is ranked second with 38 entries. The top-ranked brands by shortlisted entries announced are:
| Brand | Count |
| Chicken Licken | 71 |
| MTN | 38 |
| Sanlam | 35 |
| City Lodge Hotel Group | 27 |
| Nando's | 24 |
| Coca-Cola | 21 |
| 28 Too Many | 20 |
| AB inBev | 17 |
| Edgars | 17 |
| Saint | 16 |
| Unilever | 16 |
| Assupol | 15 |
| People Opposing Women Abuse (POWA) | 15 |
| KFC | 13 |
| Toyota | 13 |
| Tiger Brands | 12 |
| Cell C | 11 |
| South African Breweries | 11 |
| Nissan | 10 |
| Philips & The Nelson Mandela Foundation | 10 |
| Saudi Telecom Company | 10 |
| BBL Security Products | 8 |
| Commission for Gender Equality | 8 |
| National Geographic | 8 |
| Netflix | 8 |
| DSTV | 7 |
| Investec | 7 |
| Twix | 7 |
| Adidas | 6 |
| Boerenmeisjie | 6 |
| Cancer Dojo | 6 |
| Jet | 6 |
| Okavango Diamond Company | 6 |
| Standard Chartered Bank | 6 |
| Waste Management Coalition | 6 |
| Bonisa Collection | 5 |
| Brand South Africa | 5 |
| Connect | 5 |
| Diageo | 5 |
| Infiniti | 5 |
| Kwa Mailos | 5 |
| Mondelez | 5 |
| N.A | 5 |
| OLX | 5 |
| Samsonite | 5 |
| Ster-Kinekor | 5 |
| Afri Modern | 4 |
| BBC South Africa | 4 |
| Berger Paints | 4 |
| Dulux | 4 |
| Enova Industries | 4 |
| GLO | 4 |
| HeForShe | 4 |
| HeyLu | 4 |
| KIFFKAK | 4 |
| Nedbank | 4 |
| TOPS at SPAR | 4 |
| Vodacom | 4 |
| Volkswagen | 4 |
| Vote for a better SA | 4 |
| Absa | 3 |
| AFDA The School of the Creative Economy | 3 |
| Afrihost | 3 |
| ATKV | 3 |
| AVBOB | 3 |
| Cipla | 3 |
| Cliff Central | 3 |
| Craft Homes | 3 |
| Datsun South Africa | 3 |
| Emirates NBD | 3 |
| Ford | 3 |
| IKEA | 3 |
| IndieFin | 3 |
| KFS | 3 |
| Kulula | 3 |
| LAND ROVER | 3 |
| Lekker Vegan | 3 |
| Maglite | 3 |
| Old Mutual | 3 |
| Pick n Pay | 3 |
| Procter & Gamble | 3 |
| Rediscover Dairy | 3 |
| Samsung | 3 |
| Showmax | 3 |
| Siemens | 3 |
| Standard Bank | 3 |
| The Little Green Beverage Company | 3 |
| Turkcell | 3 |
| Woolworths | 3 |
*Only brands with 3 or more finalists are shown
