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#CannesLions2016: Media Lions shortlist
The Media Lions shortlist has been released, with 267 entries making it to the final round at Cannes Lions 2016
There are four entries from three South African agencies on the shortlist:
Media Lions shortlist
| Title | Client | Product | Entrant Company |
| A01 (Food & Drinks ) | |||
| DENTAPPLE | MATSUMOTO APPLE ASSOCIATION | FUJI APPLE | HAKUHODO KETTLE Tokyo |
| WHERE IS MY OTORONGO? | BACKUS SABMILLER | SAN JUAN BEER | FCB MAYO Lima |
| SNACK TIME CASE STUDY | MILK WEST | MILK | DDB CANADA Vancouver |
| HOW DO YOU ADVENTURE? THE WORLD'S FIRST SEAMLESS INTERACTIVE OUTDOOR ADVENTURE V | CLIF BAR | CLIF BAR | EXVERUS MEDIA Los Angeles |
| CHAMPIONS' BOSS | HEINEKEN | UEFA CHAMPIONS LEAGUE | LEO BURNETT Madrid |
| #LEBIGSWIM | HEINEKEN | KRONENBOURG 1664 | OGILVY & MATHER LONDON |
| FINDING LIGHT IN THE DARK | COCA-COLA MIDDLE EAST | COCA-COLA | MEMAC OGILVY Dubai |
| FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo |
| TATTOO CAN | COCA-COLA | COCA-COLA CLASSIC | DAVID Miami |
| MOMENTS THAT MATTER | CAMPARI AMERICA | SPIRITS | MINDSHARE Los Angeles |
| BREAKVERTISING BY ROYCO | CONTINENTAL FOODS BELGIUM | ROYCO INSTANT SOUP | THESE DAYS Antwerp |
| A02 (Fast Moving Consumer Goods ) | |||
| 100% KOSHER HEAD & SHOULDERS | PROCTER & GAMBLE | HEAD & SHOULDERS | MEDIACOM ISRAEL Tel Aviv |
| ONE-DROP BOTTLE | HENKEL | PRIL | TBWA\RAAD Dubai |
| BREAKING NEWS | HENKEL | LOCTITE SUPER BONDER | OGILVY GUATEMALA |
| A03 (Durable Consumer Goods) | |||
| MAKE LEGO THE STAR OF CHRISTMAS | LEGO AUSTRALIA | LEGO | UM Sydney |
| UNCRUSHABLE | M.J. BALE | M.J. BALE 100% MERINO WOOL SUIT | TBWA\SYDNEY |
| A04 (Cars & Automotive Products & Services) | |||
| MERCEDES-BENZ AMG GT | MERCEDES-BENZ CANADA | MERCEDES-BENZ AMG GT | OMD CANADA Toronto |
| FEEL WIMBLEDON | JAGUAR LAND ROVER | JAGUAR | MINDSHARE London |
| REAL VIEWS | RENAULT | RENAULT MÉGANE | PUBLICIS BRUSSELS |
| HEARTBEAT | LEXUS AUSTRALIA | RCF | M&C SAATCHI Sydney |
| BUSINESS BOOSTER | RENAULT ITALIA | AUTOMOTIVE | OMD Milan |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | |||
| McDONALD'S - THE COMFORT POSTERS | McDONALD'S | FAST FOOD | TBWA\PARIS |
| POOCH TRUCK | WALMART | WALMART'S BRAND OF DOG FOOD; PURE BALANCE | J. WALTER THOMPSON CANADA Toronto |
| SHOP LIKE A JEDI | CARREFOUR | RETAIL | PUBLICIS ROMANIA Bucharest |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm |
| IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV |
| SHARING THE GIFT OF READING AT CHRISTMAS | SAINSBURY'S | SAINSBURY'S | PHD London |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA |
| A06 (Travel, Transport & Leisure) | |||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid |
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux |
| A07 (Media & Publications) | |||
| GREEN NEWSPAPER | THE MAINICHI NEWSPAPERS | THE MAINICHI NEWSPAPERS | DENTSU INC Tokyo |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON |
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS |
| HUMANS | CHANNEL 4 | HUMANS | OMD UK London |
| A08 (Financial Products & Services) | |||
| YOUNG AGAIN | DNB | DNB YOUNG | TRY Oslo |
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE |
| SMART GIRLS — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE |
| #TAKEPAUSE | BMO | BANK OF MONTREAL | MAXUS GLOBAL London |
| MAKING THE UK ROADS SAFER | AVIVA | AVIVA DRIVE | ZENITHOPTIMEDIA London |
| A09 (Business Products & Services) | |||
| THE PUZZLE | BAE SYSTEMS | BAE SYSTEMS | OGILVY PUBLIC RELATIONS WORLDWIDE Chicago |
| A10 (Commercial Public Services) | |||
| 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan |
| A11 (Corporate Image) | |||
| #OFF4ADAY | SAMSUNG ELECTRONICS ITALIA SPA | SAMSUNG CONSUMER ELECTRONICS | LEO BURNETT ITALY Milan |
| THE DILEMMA | HEINEKEN | BEER | STARCOM MEDIAVEST GROUP Milan |
| NO BORDERS | AIRBNB | AIRBNB | STARCOM MEDIAVEST GROUP Chicago |
| A12 (Public Health & Safety) | |||
| VULTURES WARN | USAID PERU | USAID PERU | FCB MAYO Lima |
| SAVING HANDS | LALCEC | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires |
| CANCER UNCENSORED | GOLLO | GOLLO | McCANN SAN JOSE San Jose |
| LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | GPY&R Brisbane |
| SNAPCHAT FROM THE CLOSET | OOGACHAGA | LGBT COUNSELLING / NON-PROFIT | OGILVY & MATHER SINGAPORE |
| DIPPER CONDOMS | TATA MOTORS | DIPPER CONDOMS | REDIFFUSION Y&R Mumbai |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI |
| A13 (Public Sector & Awareness Messages) | |||
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José |
| THE TALKING WONDERS | FAI - FONDO AMBIENTE ITALIANO | FAI MARATHON | McCANN WORLDGROUP Milan |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH |
| CAR WATCH | NATIONAL TRANSIT POLICE | EYE SURVEILLANCE APP | MARURI GREY Guayaquil |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK |
| A14 (Charities & Appeals) | |||
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland |
| I CAN TEACH YOU TOO | DUBAI CARES | CHARITY ORGANISATION | J. WALTER THOMPSON DUBAI |
| HOW CHARITIES BECAME DONORS | FREE A GIRL | CHARITY | TBWA\NEBOKO Amsterdam |
| FACEBOOK PHOTOBOMB | DARG | FACEBOOK PHOTOBOMB | NATIVE VML Cape Town |
| A GROUND-BREAKING PARTNERSHIP TO COMBAT LONELINESS. | AGE UK | AGE UK | MANNING GOTTLIEB OMD London |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT |
| B01 (Use of Screens) | |||
| SHOP LIKE A JEDI | CARREFOUR | RETAIL | PUBLICIS ROMANIA Bucharest |
| DREAM ADVENTURES | EXPEDIA | TRAVEL | 180LA Santa Monica |
| THE GREAT ESCAPE | GRAUBUENDEN FERIEN | GRAUBUENDEN FERIEN | JUNG von MATT/LIMMAT Zürich |
| CANCER UNCENSORED | GOLLO | GOLLO | McCANN SAN JOSE San Jose |
| SAVING HANDS | LALCEC | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires |
| ANIMAL DETECTING BILLBOARDS | BMW AUSTRIA | BMW NIGHT VISION SYSTEM | DEMNER, MERLICEK & BERGMANN Vienna |
| DOG CHANNEL | MARS PET | PEDIGREE | ALMAPBBDO São Paulo |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK |
| HYUNDAI MOTOR GROUP - GOING HOME | HYUNDAI MOTOR GROUP | AUTOMOTIVE | PLAYGROUND Seoul |
| B02 (Use of Audio Platforms) | |||
| ABANDONED LIVES | 38SMILES | NON PROFIT ANIMAL RESCUE GROUP | MULLENLOWE MENA Dubai |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo |
| TEACHER AM | INDONESIA MENGAJAR | NON-GOVERNMENTAL ORGANIZATION | J. WALTER THOMPSON JAKARTA |
| THE LOST CHILDREN | SHANTI HOUSE | THESE WHO LIVING IN THE STREET | ACW GREY TEL AVIV |
| TELL ME MY TALE | CRISOL | BOOKSTORE | OGILVY & MATHER PERU Lima |
| TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo |
| B03 (Use of Print) | |||
| GREEN NEWSPAPER | THE MAINICHI NEWSPAPERS | THE MAINICHI NEWSPAPERS | DENTSU INC Tokyo |
| HOPE FOR SALE | FUNDACIÓN INTHEOS | FUNDACIÓN INTHEOS | TAPSA | Y&R Madrid |
| SHOWROOM HOME DELIVERY | AUDI JAPAN KK | AUDI A3 | DENTSU INC Tokyo |
| WHY PEOPLE FLEE. | JOHANNITER ÖSTERREICH SERVICE GEMEINNÜTZIGE | SOCIAL SERVICES | OGILVY & MATHER VIENNA |
| CHAMPIONS HIJACK | GO SPORT | GO SPORT | TBWA\RAAD Dubai |
| FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan |
| B04 (Use of Outdoor) | |||
| KEEP HOPE ALIVE | CHILD FOCUS | CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | THESE DAYS Antwerp |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON |
| CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels |
| PHOTO COACH | CANON | CANON LENSES | 360i New York |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo |
| NOW WE ARE ALL BELIEBERS | UNIVERSAL MUSIC GROUP | ALBUM LAUNCH | MEDIACOM London |
| B05 (Use of Ambient Media: Small Scale) | |||
| AIR MAX 95 COLLECTABLES | NIKE HONG KONG | NIKE | OGILVY & MATHER GROUP HONG KONG |
| LEGOLAND DOLLARS | LEGOLAND FLORIDA RESORT | ENTERTAINMENT/TRAVEL & LEISURE | VML New York |
| WE FEED THE PLANET - THE SMALLEST PROTEST EVER | SLOWFOOD | TERRA MADRE GIOVANI | SAATCHI & SAATCHI Milan |
| COOL WITHOUT SMOKING | THE DANISH CANCER SOCIETY | ANTI-SMOKING | DDB COPENHAGEN |
| CLOVER DROUGHT PACK | CLOVER SA | CLOVER FRESH MILK | JOE PUBLIC Johannesburg |
| BRAIN BUILDING CASE STUDY | VROOM | VROOM | JOHANNES LEONARDO New York |
| LOST MEMORIES | FUNDACIÓN ALZHEIMER ESPAÑA | AWARENESS CAMPAIGN | McCANN Madrid |
| DONATE YOUR SIGNATURE | UNESCO JAPAN | UNWRITABLE RECEIPT | BEACON/LEO BURNETT Tokyo |
| FORWARD THE CURE | UHMPANG HOSPITAL FOUNDATION | UHMPANG HOSPITAL FOUNDATION | THE LEO BURNETT GROUP THAILAND Bangkok |
| LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | GPY&R Brisbane |
| YOUNG MASSEUSE | COMMUNITY DEVELOPMENT AUTHORITY, DUBAI | CHILD ABUSE HELPLINE | SPARK* PUBLINET Dubai |
| X-RAY CASTS | FONTERRA BRANDS NEW ZEALAND, ANCHOR | ANCHOR MILK | COLENSO BBDO Auckland |
| #BETHEIREYES | SAMSUNG | CSM | CHEIL HONG KONG |
| PAY WITH BLOOD | UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS | EVENTS | McCANN WORLDGROUP ROMANIA Bucharest |
| BREAST MILK | BREAST CANCER CURE | BREAST MILK | Y&R NZ Auckland |
| THE PINK BRA | PINK RIBBON | THE PINK BRA - BREAST CANCER AWARENESS | TONIC INTERNATIONAL Dubai |
| BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest |
| HUNTED | CHANNEL 4 | ENTERTAINMENT | OMD UK London |
| B06 (Use of Ambient Media: Large Scale) | |||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago |
| GAME OF THRONES TERRITORY | TOURISM IRELAND | TOURISM | PUBLICIS LONDON |
| IQ TRASHCANS | CHINA ENVIRONMENTAL PROTECTION FOUNDATION | PUBLIC SERVICE | J. WALTER THOMPSON Shanghai |
| THE SEA CEMETERY | SUPPORT TO LIFE / HAYATA DESTEK DERNEGI | INTERNATIONAL HUMANITATIAN AID | TBWA\ISTANBUL |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami |
| TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York |
| UNKNOWNS | CANON U.S.A | CANON EOS REBEL T6I | GREY NEW YORK |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok |
| ALZHEIMER ATM | BANCO SANTA FE | BANCO SANTA FE | DHÉLET Y&R LATAM Buenos Aires |
| B07 (Use of Events ) | |||
| A SPECIAL ATHLETE | PEPSICO | GATORADE | J. WALTER THOMPSON PUERTO RICO San Juan |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm |
| THE LIVE TUBE | HEINEKEN | BEER | PUBLICIS ITALY Milan |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo |
| PAY WITH BLOOD | UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS | EVENTS | McCANN WORLDGROUP ROMANIA Bucharest |
| THE IVORY BURN | WILDAID | WILDLIFE CONSERVATION | GREY LONDON |
| THE DILEMMA | HEINEKEN | BEER | STARCOM MEDIAVEST GROUP Milan |
| KRYLON SPRAY PAINT PRESENTS THE “WORLD’S LONGEST YARD SALE” CAMPAIGN | KRYLON | KRYLON SPRAY PAINT | DEVRIES GLOBAL New York City |
| B08 (Use of Stunts ) | |||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland |
| THE UNCONVENTIONAL OVEN | KIDSAFE | PUBLIC SERVICE ANNOUNCEMENT | DDB GROUP MELBOURNE |
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp |
| BEHIND THE T-SHIRT | IBCC | CORPORATE IMAGE | OGILVY BRASIL São Paulo |
| UNTOUCHABLE CARS | MOUNTAIN RIDERS | MOUNTAIN RIDERS | J. WALTER THOMPSON PARIS Neuilly sur Seine |
| THE INTERVIEW | PUBBLICITÀ E PROGRESSO | NO PROFIT | Y&R ITALIA Milan |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT |
| TESTIMONIES | FUNDACIÓN HUÉSPED | INSTITUTIONAL FUNDRAISING | WUNDERMAN BUENOS AIRES |
| SKITTLES HOLIDAY PAWN SHOP | WRIGLEY CANADA | SKITTLES | MEDIACOM Toronto |
| GOODBYE BAD LUCK | LA LIBANAISE DES JEUX | LOTO LIBANAIS | IMPACT BBDO Dubai |
| THE REFUGEE COLLECTION | REFUGEES INTERNATIONAL JAPAN | NPO | OGILVY & MATHER JAPAN Tokyo |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK |
| UNCRUSHABLE | M.J. BALE | M.J. BALE 100% MERINO WOOL SUIT | TBWA\SYDNEY |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE |
| DISTRICT SIX TRAVELLING SUITCASES | DISTRICT SIX MUSEUM | DISTRICT SIX MUSEUM | OGILVY & MATHER CAPE TOWN |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok |
| REDRAW | INSPIRE THE FUTURE | INTERNATIONAL WOMEN'S DAY | MULLENLOWE GROUP London |
| BREWTROLEUM | DB BREWERIES | DB EXPORT | PHD Auckland |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York |
| C01 (Use of Digital Platforms) | |||
| WESTPAC CHOPPER APPEAL | WESTPAC | CHOPPER APPEAL MONTH | DDB GROUP NEW ZEALAND Auckland |
| THE HUMAN TEST | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo |
| DONATION ICONS | OXFAM | DONATION ICONS | RKCR/Y&R London |
| MEMORIES FOR LIFE | HDFC | HDFC BANK | LEO BURNETT INDIA Mumbai |
| GIFT BUDDY | ZALORA | ZALORA ONLINE RETAIL PORTAL | GREY GROUP Singapore |
| THE BIG DATA TAKEDOWN | ACTIONEARTH.ORG | ORGANIZATION | CIRCUS GREY Lima |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK |
| VOLKSWAGEN | UNLEASH YOUR RRRR: GOLF R LAUNCH | VOLKSWAGEN GROUP OF AMERICA | GOLF R | DEUTSCH LA |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland |
| VIGILANT WALLPAPERS | JEEP | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo |
| UNFORGETTABLE COSTA RICA | PANIAMOR | GOVERNMENT ORGANIZATION | OMD San Jose |
| C02 (Use of Mobile ) | |||
| ANYWARE | DOMINO'S | DOMINO'S PIZZA | CP+B Boulder |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg |
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo |
| #SPONSOREDBYGATORADE | PEPSICO | GATORADE | DLV BBDO Milan |
| STUFFIES | SUNCORP | SUNCORP INSURANCE | GPY&R Brisbane |
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY |
| LO KAR LO BAAT | HINDUSTAN UNILEVER | ACTIVE WHEEL DETERGENT | PHD INDIA Mumbai |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore |
| C03 (Use of Social Platforms) | |||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles |
| I CAN TEACH YOU TOO | DUBAI CARES | CHARITY ORGANISATION | J. WALTER THOMPSON DUBAI |
| WESTPAC GET CASH TUTORIALS | WESTPAC BANKING CORPORATION | WESTPAC TRANSACTIONAL BANKING | DDB GROUP MELBOURNE |
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO |
| CANON INSTAZOOM | CANON SINGAPORE. | CANON POWERSHOT SX60 HS | DENTSU SINGAPORE |
| SNAPCHAT FROM THE CLOSET | OOGACHAGA | LGBT COUNSELLING / NON-PROFIT | OGILVY & MATHER SINGAPORE |
| GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | STARCOM MEDIAVEST GROUP Chicago |
| TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Cape Town |
| SHARE HUMANITY | UNITED NATIONS OFFICE FOR COORDINATION OF HUMANITARIAN AID (UNOCHA) | NON PROFIT | OGILVYONE NEW YORK |
| MISSING TAG | MISSING CHILDREN | HELPING FAMILIES FIND THEIR MISSING CHILDREN | OMD ARGENTINA Buenos Aires |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO |
| I, AIDS. | AIDES | FIGHT AGAINST AIDS | WNP Paris |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| #TAKEPAUSE | BMO | BANK OF MONTREAL | MAXUS GLOBAL London |
| GIF | ARRELS FUNDACIÓ | ARRELS FUNDACIÓ | THE CYRANOS//McCANN Barcelona |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK |
| ADOBE #PSMYSTERY | ADOBE | ADOBE PHOTOSHOP | EDELMAN San Francisco |
| #JOINTHEHERD | WILDAID | WILDLIFE CONSERVATION | GREY LONDON |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| GIVE EXTRA, GET EXTRA | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago |
| #BIKEMYTIGHTS | PIERRE ROBERT ORKLA | PIERRE ROBERT HOSIERY | OMD Stockholm |
| KIDSBOOK COLLECTION | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo |
| C04 (Use of New Technology ) | |||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| FEEL WIMBLEDON | JAGUAR LAND ROVER | JAGUAR | MINDSHARE London |
| 100% REAL VIRTUAL REALITY | NATAKHTARI BREWERY (EFES GEORGIA) | OLD IRISH | LEAVINGSTONE Tbilisi |
| INTEL WINTER X GAMES 2016 | INTEL | INTEL CURIE TECHNOLOGY | OMD New York |
| LUCY THE ROBOT | DOUBLE ROBOTICS | DOUBLE TELEPRESENCE ROBOT | ATOMIC 212 GROUP Sydney |
| HEARTBEAT | LEXUS AUSTRALIA | RCF | M&C SAATCHI Sydney |
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam |
| GRAB A SEAT, IT'S PIMM'S O'CLOCK | DIAGEO | PIMM'S | CARAT London |
| HEINEKEN BOND SPECTRE 2015 | HEINEKEN | BEER | STARCOM MEDIAVEST GROUP Amsterdam |
| D01 (Use of Data) | |||
| FASHION INTELLIGENCE INDEX | HANG LUNG PROPERTIES | FASHION WALK | McCANN & SPENCER Hong Kong |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo |
| THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm |
| NRG SOLAR FORECAST | NRG | ENERGY | DROGA5 New York |
| EYE AM UNIQUE | LENSCRAFTERS | LENSCRAFTERS | MARCEL Paris |
| THE FOMOMETER | NETFLIX | NETFLIX | MEC UK London |
| ROMEO REBOOT | AXE | AXE | CUBOCC São Paulo |
| E01 (Use of Brand or Product Integration into a Programme or Platform) | |||
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José |
| THE LIVE TUBE | HEINEKEN | BEER | PUBLICIS ITALY Milan |
| IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV |
| SHARE HUMANITY | UNITED NATIONS OFFICE FOR COORDINATION OF HUMANITARIAN AID (UNOCHA) | NON PROFIT | OGILVYONE NEW YORK |
| INTEL AND THE GRAMMYS PRESENT “THE LADY GAGA EXPERIENCE” | INTEL | INTELINMUSIC | CURIE | OMD New York |
| THE DILEMMA | HEINEKEN | BEER | STARCOM MEDIAVEST GROUP Milan |
| LE BON TV HIJACK | LIDL - DISCOUNT FOOD TORE | DISCOUNT FOOD | INGO Stockholm |
| #DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE |
| E02 (Use of Co-Creation & User Generated Content ) | |||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| REUNTING MEMORIES FROM 1947 | OLX | E-COMMERCE WEBSITE FOR USED GOODS | LEO BURNETT INDIA Mumbai |
| FUEL THE FIRE | GIO INSURANCE AUSTRALIA | GIO INSURANCE | LEO BURNETT SYDNEY |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO |
| STALLONE BAX | HEINEKEN MEXICO | TECATE BEER | NOMADES Mexico City |
| 4000 STOPS | RUTER - PUBLIC TRANSPORTATION IN OSLO | PUBLIC TRANSPORTATION | McCANN OSLO |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland |
| PIZZA LEGENDS | DOMINO'S | FAST FOOD, PIZZA | ARENA MEDIA London |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles |
| BRAVE CUT | FUNDATIA RENASTEREA | HEALTH | McCANN WORLDGROUP ROMANIA Bucharest |
| E03 (Use of Branded Content created for Digital or Social Media) | |||
| LITTLE KITCHEN | FOODSTUFFS | NEW WORLD LITTLE KITCHEN | COLENSO BBDO Auckland |
| YOUNG AGAIN | DNB | DNB YOUNG | TRY Oslo |
| THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | OGILVY BRASIL São Paulo |
| UNFAIRY TALES INTEGRATED | UNICEF | HUMANITARIAN AID | 180LA Santa Monica |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo |
| MARC OR NOTHING | MARC DORCEL | MARC DORCEL | MARCEL Paris |
| BAJAJ V | BAJAJ | BAJAJ AUTOMOBILES | LEO BURNETT INDIA Mumbai |
| 1ST BRANDED ONLINE ENTERTAINMENT HUB | SAUDI TELECOM COMPANY - STC | BROADBAND | J. WALTER THOMPSON RIYADH |
| KLEENEX. SOMEONE NEEDS ONE. | KIMBERLY-CLARK | KLEENEX | MINDSHARE Chicago |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg |
| THE SUMMERBIBLE | PEPSICO | DORITOS | THE LAD BIBLE GROUP Manchester |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan |
| F01 (Use of Integrated Media) | |||
| HOUSE OF LITTLE MOMENTS | UNI PRESIDENTS | UNI NOODLE | ADK TAIWAN |
| HOW CHARITIES BECAME DONORS | FREE A GIRL | CHARITY | TBWA\NEBOKO Amsterdam |
| CAPTAIN OBVIOUS RUNS FOR PRESIDENT | HOTELS.COM | TRAVEL | CP+B Boulder |
| THE-REALLY-BIG-AND-FAR-REACHING-ADVERTSING-CAMAPAIGN-THEY-NEVER-REALLY-WANTED-YO | AMNESTY INTERNATIONAL | DEFENCE AND SECURITY EQUIPMENT INTERNATIONAL (DSEI) EVENT | VCCP London |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK |
| HUMANS | CHANNEL 4 | HUMANS | OMD UK London |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland |
| SHARING THE GIFT OF READING AT CHRISTMAS | SAINSBURY'S | SAINSBURY'S | PHD London |
| A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS. | JOHN LEWIS | JOHN LEWIS | MANNING GOTTLIEB OMD London |
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