Martin Lindstrom of www.clickz.com discusses how Red Bull was launched on the Sony Playstation. Games from Microsoft, Sony, and Nintendo is being sold to 25% of the total online U.S. audience!
The Media24 game was designed and developed by /tinCrow INTERACTIVE for The Engine Room.
There must be lots of examples of how games have been used in the South African advertising industry. Send in some examples and we will feature them.