Record number of Cannes Lions entries
"We are seeing strong growth right across the categories and right across the world," said Philip Thomas, festival CEO. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival."
"The launch of Design has been particularly exciting. When we launch a new section at Cannes, there is clearly a minimum number of entries that make it a worthwhile thing to do, and a worthwhile global competition to take part in. Design has outstripped even our most optimistic estimates; with over 1100 entries it has established itself, in year one, as a major trophy to compete for, and will be a major Lion to win," continued Thomas.
South African entries per category
| Country | Film | Press | Outdoor | Cyber | Media | Direct | Radio | Titanium | Promo | Design | Total 2008 | Total 2007 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South Africa | 120 | 229 | 204 | 21 | 50 | 49 | 98 | 6 | 19 | 40 | 836 | 751 |
| 2007 | 2008 | % Variation | |
|---|---|---|---|
| Cyber Lions | 2711 | 2757 | +1.7% |
| Design Lions | - | 1126 | - |
| Direct Lions | 1689 | 1697 | +0.5% |
| Film Lions | 4474 | 4626 | +3.4% |
| Media Lions | 1661 | 2000 | +20.4% |
| Outdoor Lions | 5758 | 5842 | +1.5% |
| Press Lions | 6984 | 7442 | +6.6% |
| Promo Lions | 786 | 1103 | +40.3% |
| Radio Lions | 1273 | 1259 | -1.1% |
| Titanium and Integrated Lions | 324 | 432 | +33.3% |
| TOTAL | 25660 | 28284 | +10.2% |
Much of the growth has once again come from the newer categories, with Promo, Media and Titanium & Integrated particularly strong. But the more established categories are also buoyant -there is growth in Press and Outdoor, and Film has reversed a three-year trend of decline, mainly due to the Film section being expanded this year to include categories for films created for transmission on screens other than TV and cinema.
As expected, there is much activity from the booming regions of the world, with the Middle East, China, Russia, and India all showing spectacular growth. But there are also more entries from more established players, such as the USA, UK, Germany, Spain, and Brazil, which have all grown in entries this year.
For more information, go to www.canneslions.com.
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