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Nigerians find their happy place

Consumer confidence increases by 9 points to 126 in Q1'19 - the highest level in three years!
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“Nigeria experienced its highest level of consumer confidence in three years in the first quarter of 2019. The increase can be attributed to peaceful election results, which should continue to drive the current market stability and growth. The positive consumer sentiment for future job prospects and state of personal finances has driven consumer confidence in the first quarter. However, limited access to credit facilities, coupled with the high interest rates on credit, has instilled a savings mindset and majority of Nigerians opt to put their spare cash into savings and investments.” Ged Nooy, Managing Director, Nielsen Nigeria

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Nielsen
Nielsen knows people, Nielsen knows Africa. No-one offers a more complete understanding, worldwide, of what consumers watch and buy.  We offer the scale to give you world view - as well as a wealth of local and regional knowledge and expertise.
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