SA youth rate Sandton City the 'coolest' mall
The Sunday Times Generation Next Awards, announced late last week, have included Sandton City as the Coolest Shopping Mall in South Africa, for the third year in a row. In addition, many of its tenants featured in the Coolest Brands listings.
- Seven of the top 10 Cool Clothing Stores - Mr Price, Edgars, Woolworths, Sportscene, Truworths, Jay Jays and Cotton On
- Nine of the Coolest Clothing Brands - Nike, adidas, Guess, Sissy Boy, Puma, Billabong, Identity, Louis Vuitton and Diesel
- Ten of the Cool Shoe/Footwear Brands - Nike, Converse All Star, adidas, Vans, Carvela, Tomy, Jordan, Puma, Chuck Taylor and Sissy Boy,
- Superga, which was in the top 10 Streetwear Brands
- Mugg & Bean, Wimpy and Milky Lane were in the top 10 Cool Coffee Shops
- Wimpy, Nando's, Mugg & Bean and Ocean Basket featured in Cool Eat-Out Places
- McDonald's, KFC, Debonairs, Steers and Nando's were voted the top five Cool Fast-Food Places
- Top three Cool Telecoms Providers - Vodacom, MTN and Cell C
- Apple iPhones voted the Coolest Cellphones
- Samsung Galaxy Tablet was voted the Coolest Hi-Tech Gadget
- To crown it all, Sandton City is home to eight of the top 10 Coolest Brands Overall: Coca-Cola, Nike, Samsung, Apple, adidas, Mr Price, Blackberry and McDonalds. (The other two brands in the Coolest Brand Overall category were BMW, at No 1 and Mercedes-Benz, at No 9.)
For a complete list of category winners, go to www.TMAdRoom.co.za.
