International travel continues to grow at an incredible rate, transforming local economies and enabling people to broaden their horizons – whether they travel for work or for play. Building on nearly a decade of insight into international travel trends, the Mastercard Global Destination Cities Index: Play shows that special cities around the world are building a brand of fun, relaxation and enjoyment for like-minded travellers.
Punta Cana leads the list of top ten cities where more than 90% of overnight visitor travel in 2017 was for purposes beyond business, such as vacation or family visits. The list includes several lesser-known destinations that cater to eco-tourists, history buffs, beachgoers and adventure seekers.
With cultures uniquely their own but with a common focus on relaxation and fun, the top 10 cities include:
1. Punta Cana, Dominican Republic (99.9%) 2. Cusco, Peru (98%) 3. Djerba, Tunisia (97.7%) 4. Riviera Maya, Mexico (97.5%) 5. Palma de Mallorca, Spain (97.2%) 6. Cancun, Mexico (96.8%) 7. Bali, Indonesia (96.7%) 8. Panama City, Panama (96.3%) 9. Orlando, United States (94.1%) 10. Phuket, Thailand (93%)
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