The 2019 winners of the New York Festivals AME Awards for Advertising and Marketing Effectiveness has been announced.
This year’s award-winning entries successfully demonstrated ground-breaking solutions to challenging marketing problems with measurable results that placed brands front and centre while increasing market share.
With an impressive 20% increase in entries this year AME’s grand jury honoured innovative and effective campaigns from 25 countries around the globe. For 2019 AME awarded: the AME Best of Show (Grand Award), 1 AME Green Award, 3 Regional Platinum Awards, 22 Gold AME Awards, 21 Silver AME Awards and 31 Bronze AME Awards. For a complete list of all of 2019’s award-winning entries, please click here
Happiness/an FCB alliance, Belgium was in the spotlight this year earning the 2019 AME Best of Show (Grand Award) and the AME Regional Platinum Award-Europe for “BlindMeters” for OVK/PEVR (Parents of Road Victims). BlindMeters.com, a geo-located platform turns Google Maps into a text editor that gives insight into how many meters you are driving blind when texting and driving.
A custom-made font stretches to the exact number of meters you miss. Over 5 million blind meters were typed onto the platform BlindMeters.com after just 24 hours. All National and Regional newspapers, news-sites and national TV-channels covered BlindMeters.com.
Resulting in millions and millions of meters of press coverage. The agency earned an additional Gold for “BlindMeters” and “Behind the Numbers” for OVK/PEVR.
The ‘best of show award’ definitely is the second-best thing that can happen to our ‘BlindMeters’ campaign. The best one obviously being saving the largest possible number of lives. I’m truly honoured by this award. This was a huge team effort by both the Happiness Brussels and Saigon offices since everything was done in-house.
But special thanks out to all those parents who make up the ‘Parents of road victims’ organisation for their never-ending effort to help save lives. - Geoffrey Hanston, chief creative officer/co-founder, Happiness Belgium
Serviceplan Group Germany earned 2 Gold AME Awards for “Adoptify” for Tierschutzverein Muenchen e.V. The campaign teamed up with Spotify to create “Adoptify” matching shelter dogs with potential owners based on their musical tastes. When listening to music on Spotify, video banners suggested dogs whose taste in music matched the listener’s own music choices.
Within one week, all featured dogs were adopted. Successful results include press coverage in over 80 countries, 70 million media impressions, earned media of €6.5m, a 340% increase in adoption enquiries and world-wide animal shelters adopting the campaign.
Heimat Werbeagentur GmbH struck Gold for “Share Your Buy” for Share, a social food brand with the belief that everyone is willing to give if sharing is easy. With every Share product purchased a portion of food, one day of drinking water or soap is donated to a person in need.
A scan using a tracking code allows the consumer to see where their donations will go. Results - more than 1 million. products sold in the first 4 weeks, the start-up ended with a total of over 6 million products sold in 2018. Media coverage and reach were over 200 million media impressions with over €14m earned media.
Share GmbH earned the AME Gold Award for “share” for their launch campaign that introduced the brand as the first social FMCG brand to provide qualitative goods for consumers while offering to help to those in need. Share was listed by Germany’s biggest retailers in more than 5000 stores, selling over 1 million products and it became a role model for other companies. The World Water Day (March 22nd) “well challenge” was brought to life, where 50,000 water bottles sold resulted in share’s first drinking water well.
ADK Taiwan was in the winner’s circle earning the AME Regional Platinum Award-Asia Pacific for “Rhythm of Love Wall” for 7-Eleven Taiwan. An interactive installation with 12 pairs of realistic hands capable of creating 200,000 continuous rhythms to applaud donations encouraged the consumer to donate spare change.
Donations were also collected via the mobile website, with user-generated content transmitted back to the installation and heard in the store. Donations raised were up 200%, resulting in a record-breaking high and with $9,680,000 in media impressions.