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The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019


Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012


The Talking Tree

BERLIN, GERMANY: To strengthen their green brand core, Siemens aimed to further position themselves as an environmentally friendly and ecologically sustainable company.

16 Jul 2012


GfK Global Green Index: How green are German consumers really?

NUREMBERG, GERMANY: When it comes to sustainable consumption, considerations of cost and use generally outweigh concern for the environment. However, in other areas, such as the national energy supply or waste disposal/recycling, Germans have a decidedly higher awareness of green issues. These are the findings of the latest GfK Global Green Index, a new representative survey carried out by GfK Marktforschung in October 2011.

17 Nov 2011


Germany: High propensity to buy electric cars

NUREMBERG, GERMANY: For their next vehicle purchase, 10% of German adults (aged 18+) with an internet connection are considering an electric car as an option. This is the finding of a recent survey conducted by GfK Panel Services Germany.

23 Sep 2010