The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
BERLIN, GERMANY: To strengthen their green brand core, Siemens aimed to further position themselves as an environmentally friendly and ecologically sustainable company.
16 Jul 2012
NUREMBERG, GERMANY: When it comes to sustainable consumption, considerations of cost and use generally outweigh concern for the environment. However, in other areas, such as the national energy supply or waste disposal/recycling, Germans have a decidedly higher awareness of green issues. These are the findings of the latest GfK Global Green Index, a new representative survey carried out by GfK Marktforschung in October 2011.
17 Nov 2011
NUREMBERG, GERMANY: For their next vehicle purchase, 10% of German adults (aged 18+) with an internet connection are considering an electric car as an option. This is the finding of a recent survey conducted by GfK Panel Services Germany.
23 Sep 2010