Entertaining: insights into culture, language and prejudices; Sunday Times booze advertorial sets new standard for media capture.
Brendan Seery 2 Mar 2021
Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product...
Brendan Seery 23 Feb 2021
Refreshing: Orchid for Cell C for reviving big brand storytelling; Capitalises on aspiration - which drives many to search for better lives...
Brendan Seery 16 Feb 2021
Human truths: Gumtree leverages on the tough month in a fun way; First, get some cash. Second, get rid of the clutter in your life...
Brendan Seery 9 Feb 2021
Don't be a moegoe: solidarity's Covid ads funny and on point; Belligerent Santam is hung out to dry in the court of public opinion...
Brendan Seery 22 Dec 2020
Innovation: Brand shows it is comfortable in its own skin; By putting itself in the background, carmaker shows essence is the same as that of chess...
Brendan Seery 15 Dec 2020
Orchids: song for girls, young women about consent, boundaries; New airline Lift's dive into illogical clichés gets it an Onion....
Brendan Seery 8 Dec 2020
Eskort ad: brand is clearly prepared to take a cheeky chance; Salome completely misses the mark with unbalanced portrayal of very sensitive subject....
Brendan Seery 1 Dec 2020
Toyota: outdoors online meeting fiddled to look like 'work-at-home'; But health's Net effort competes with Fikile Mbalula in the Useless Stakes...
Brendan Seery 24 Nov 2020
Challenge: lessons for SA Brands from overseas work; Advertisers in this country must 'push reset button' and come up with new material...
Brendan Seery 10 Nov 2020
Dove campaign: acceptance by a woman of herself and her body; Billboards for new lifestyle estate are both illegal and dangerous...
Brendan Seery 3 Nov 2020
Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...
Brendan Seery 20 Oct 2020
Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...
Brendan Seery 13 Oct 2020
Safair: latest commercial enhances already solid reputation; Airports Company of SA is a collection of close-minded bureaucrats...
Brendan Seery 6 Oct 2020
