Marketing Trends

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Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 2 days ago

Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

By Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

By Jessica Tennant 23 Jun 2020

2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

By Jessica Tennant 28 Apr 2020

#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't exist and neither did voice assistants. AI, AR and VR were science fiction concepts...

By Jessica Barrella 19 Feb 2020

The rising case of populism and its impact on brands

The term 'populism' usually brings to mind political ideologies where the citizens of a country or region tangibly influence decisions and socio-political landscapes...

By Nonye Mpho Omotola 11 Feb 2020

#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

By Zibusiso Mkhwanazi 28 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 28 Jan 2020

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