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Top company and news stories 10 September 2018

  • September means #BizTrends2019 contributions:
  • Mail us on marketingnews@bizcommunity.com;
  • Subject: #BizTrends2019;
  • Final deadline: 1 November!
  • Joe Public founders named 2018 Medium Business Entrepreneur of the Year
  • The Warc Prize for Mena Strategy winners
  • The New Generation Social & Digital Media finalists
  • #NewBiz: Wudnerman acquires 2Sales;
  • Hoorah Digital lands Flight Centre and Sanofi
  • Leigh Andrews finds out who those 'SA millennials' you're marketing to are
  • Andrews chats to the Mann Made brothers re. how to leapfrog your industry's disruption
  • She goes #BehindtheSelfie with Egg Films' commercials director Robin Adams
  • I talk to Impact BBDO Dubai creative directors on winning a #Loeries2018 Grand Prix
  • Juanita Pienaar tells the #StartupStory of the Gone Digital Academy
  • Pienaar covers #Sextech: In Part 1 everything from smart condoms to KinkBNB and VR porn
  • Terry Levin covers our annual Cannes Lions case studies and how not to make rubbish advertising
  • Contributor Kate Wilson asks: Just how female-friendly is the advertising industry?
  • Keenan Bouwer asks: Are influences dead or alive?
  • Taazima Kala-Essack unpacks the cost and worth of Rice Krispies
  • Mike Saunders says to embrace the mosh pit of conversations that surround our marketing channels

  • Jessica Tennant
    Editor: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


    Why the ASA told KFC car ad to spin off the air
    #Newswatch: When you think 'KFC' you probably think 'eating Kentucky Fried Chicken', and not how to spin your car... read
    Just how female-friendly is the advertising industry?

    KATE WILSON

    A recent statistic on female representation in the South African ad industry caught my eye: Just 3% of creative heads are female. There is no questioning the exceptional female creative talent in our industry, so why then are we not seeing more female creative heads?...read
    The new battleground of customer experience

    WAYNE HULL

    Wayne Hull highlights that for CEOs and CMOs alike, addressing customer experience will be the key imperative in 2018 - and not merely at the B2C level, but B2B and B2B2C too...read
    #YouthReport2018: Generation jobless and the high inequality economy

    LEIGH ANDREWS

    Explaining concepts like the 'missing middle' and various African economic myths and misconceptions, Professor Haroon Bhorat shared the harsh economic realities of growing up in South Africa today, at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018...read
    Women's Month
    Women who work it: Celebrating Durban's women in business

    ISSUED BY PISTOL + HONEY

    Cape Town International Jazz Festival reveals females first for 20th-year celebration

    ISSUED BY ESPAFRIKA

    Cannes Lions
    Cannes Lions case studies or how not to make rubbish advertising

    TERRY LEVIN, ISSUED BY BIZCOMMUNITY.COM

    Cinemark, the official South African Cannes Lions representatives, in partnership with Bizcommunity, hosted the annual Insights and Trends from Cannes Lions sessions, which took place in Johannesburg on Wednesday, 29 August, and in Cape Town on Friday, 31 August... Read
    Advertising
    Are you experiencing Women's Month withdrawal?

    KIRIGO KAMORE

    Caution! Symptoms may include complacency, marketing myopia, and societal regression caused by abrupt discontinuation... Read
    Clio Awards 2018: All the South African winners
    The winners of the 2018 Clio Awards have been announced and eight South African entries have made the grade... Read
    Nike's courageous new ad campaign mixing racial politics with sport will be vindicated

    KEITH RATHBONE

    Nike stirred up controversy on Monday when it unveiled its 'Just Do It: 30th anniversary' advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick... Read
    Ntsikelelo Nukwa appointed as executive creative director at Mortimer Harvey

    ISSUED BY MORTIMER HARVEY

    #OrchidsandOnions: Flag bearer ads have a happy taste, for real

    BRENDAN SEERY

    Politicians need to learn that they are not the story. So, City of Joburg, you get this week's Onion for unnecessary ego-stroking... Read
    CRM, CX, UX
    Recognising, rewarding and retaining your 'high value' customers
    In an increasingly tough economic environment, businesses must do all they can to not only attract new customers, but look after existing ones - especially those who are categorised as 'high value'... Read
    Customer service remains top of the list

    WERNER THERON

    Customers choose brands that value them and understand their needs... Read
    5 ways CX is emotional rather than rational

    BRENDON BAIRSTOW-KLOPPER

    Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions... Read
    Suffer a data breach and lose up to one third of your customers
    Findings from a recent survey revealed that 28% of customers have elected to boycott companies that have been shown to mishandle personal data... Read
    CSI
    300,000kgs of surplus food donated through KFC Harvest programme
    KFC South Africa's Harvest initiative aims to change the way the quick service restaurant industry deals with surplus food in restaurants... Read
    Rhino Ranger returns to stop the demand for rhino horn in Vietnam

    ISSUED BY BOOMTOWN

    Design
    Number 1 Mageu fuels new generation of design talent
    Design student Hannah Smith has been named the winner of the Number One Mageu Art & Soul Competition... Read
    Packaging design for SA's competitive private label category
    Premium private label products are popping up everywhere, despite tough economic conditions in South Africa. Clever retailers are clawing back profit margins by expanding their current private label offerings... Read
    Epica Awards is now open for entries
     Read
    Digital
    Empowering businesses to transform digitally

    NICK DURRANT

    The world has gone digital is a term we hear far too often nowadays, but it's not exactly true. There is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities... Read
    Deep dev and cloud tech agency Pii Digital goes national!

    ISSUED BY PII DIGITAL

    #NewBiz: 2Sales acquired by Wunderman
    WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency... Read
    #StartupStory: Gone Digital Academy helps businesses stay ahead of the curve

    JUANITA PIENAAR

    Gone Digital, an agile digital marketing consultancy has recently launched the Gone Digital Academy, which offers Seta-accredited, digital marketing education to businesses, agencies and individuals... Read
    Hellocomputer issues challenge to competitors - 100 new programmers by mid-2019

    ISSUED BY HELLOCOMPUTER

    #24HourWorkDay

    ISSUED BY PISTOL + HONEY

    Finalists announced for New Generation Social & Digital Media Awards 2018
    The finalists for the 2018 New Generation Awards have been announced, with a record number of entries received, from a record number of agencies, corporates and individuals, representing hundreds of South African brands... Read
    Moonsport is this year's Young Agency of The Year
     Read
    How to leapfrog your industry's disruption and future-proof Africa

    LEIGH ANDREWS

    Mann Made recently disrupted themselves before anyone else could with a rebrand. Here's how what started out as a wedding video company by three brothers in 2000 has transformed into a storytelling, forward-thinking, 65-employee strong experiential brand agency that hosts the SingularityU SA Summit... Read
    #NewBiz: Hoorah Digital lands Flight Centre, Sanofi
    Digital media consultancy Hoorah Digital has landed a number of clients, including Flight Centre and global pharmaceutical giant Sanofi, which includes brands such as Essentiale, Pharmaton, and Pharmachoice in its stable... Read
    Direct Marketing
    Why enter the Assegai Awards 2018?

    ISSUED BY DMASA

    Entrepreneurship
    Winners of the 2018 Entrepreneur of the Year competition announced
    The winners of the 2018 Entrepreneur of the Year competition have been announced with Samuel and Motlapele Molefi, founders and owners of Modi Mining CC, named as the overall winners... Read
    Events & Conferencing
    FCB Joburg assists host 10th Annual BRICS Leaders' Summit

    ISSUED BY FCB AFRICA

    Africa's first AI expo aims to build knowledge
    AI Expo Africa is building the largest inclusive Pan-African AI Community to lead the 4th Industrial Revolution on the continent. The expo and conference takes place next week in Cape Town... Read
    Engaged - DStv Delicious International Food and Music Festival 2018

    ISSUED BY ENGAGE

    The spread of digital connectivity in Africa
    Africa's largest technology, media and telecommunications conference and exhibition, AfricaCom 2018, held in Cape Town, 13-15 November 2018, will cover the most strategic digital issues affecting the continent... Read
    #Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

    JUANITA PIENAAR

    Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives... Read
    Exhibitions
    Cape Town HOMEMAKERS Expo a roaring success

    ISSUED BY HOMEMAKERS

    Film & Cinematography
    Amy Jephta on writing the screenplay for Ellen: The Ellen Pakkies Story

    DANIEL DERCKSEN

    Writer Amy Jephta shares a few thoughts with Daniel Dercksen about writing the screenplay for Ellen: The Ellen Pakkies Story... Read
    Magazines
    Muscle Evolution says goodbye to print format
     Read
    Marketing
    #MarketingFridays: The question process
    In this video, Nyiko Chauke of Marketing Fridays looks at the marketing process and how this is built on asking the right questions. Our marketing can only get better if we are able to continually reflect on our efforts and customers. Read
    Diagnostic tool help organisations focus on women in leadership
    Yellowwood, a marketing and brand strategy consultancy, has created a simple diagnostic tool to help organisations that want to take advantage of the opportunities presented by women... Read
    #WomensMonth: Peermont's Sharon De Leur empowers success

    ROBIN FREDERICKS

    Sharon De Leur, marketing manager for Peermont Group, shares why she chose a career in hospitality marketing, the challenges she has faced and why it's important to have a month dedicated to women... Read
    Winners announced for Warc Prize for Mena Strategy 2018
    The 2018 Warc prize for Mena Strategy winners includes campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company... Read
    Media
    Adidas 'Create the New' with consolidated global media brief awarded to MediaCom

    ISSUED BY MEDIACOM

    Media Freedom
    A South African's guide to moving to and making it in Malta: Raindrops on roses and whiskers on kittens

    MARCUS 'THE MALTESE FALCON' BREWSTER

    At the end of August, I wrote that Malta has no hate crime on the statute books. A week later, an initiative has been launched aimed at tackling the proliferation of hate speech and bringing together a basic understanding of the dangerous discourse that has swamped social media... Read
    Investigative journalism is evolving as newsrooms continue to shrink
    Investigative journalism is under threat as newsrooms continue to shrink, with technology disrupting media and collapsing its funding model... Read
    Mobile
    2018 Smarties Awards judges announced

    ISSUED BY MOBILE MARKETING ASSOCIATION

    Three ways making a smartphone can harm the environment

    PATRICK BYRNE AND KAREN HUDSON-EDWARDS

    Nearly five billion people worldwide will use a smartphone by 2020... Read
    Online Media
    For true SEO, remember the human element

    TIFFANY MARKMAN

    Six tips for achieving better search traffic to your website... Read
    PR & Communications
    Rice Krispies, cost and worth

    TAAZIMA KALA-ESSACK

    Is the debate about cost versus worth in the communications space truly a PR problem, or a communications industry problem...? Read
    Production
    Zandi Tisani directs Rhea Blek music video for 'Ka Mzolo'

    ISSUED BY ARCADE CONTENT

    Radio
    The journey to revitalising the Cape's number 1 music station

    ISSUED BY PRIMEDIA BROADCASTING

    EWN appoints Mahlatse Mahlase as Group Editor in Chief

    ISSUED BY PRIMEDIA BROADCASTING

    East Coast Radio broadcast helps raise over R100,000 on Mandela Day
     Read
    Primedia has appointed Eric D'Oliveira as CEO of Primedia Broadcasting, effective 1 October 2018

    ISSUED BY PRIMEDIA BROADCASTING

    CT comedians Dalin Oliver, Carl Weber stand chance to win prestigious award
     Read
    SA bachelor Nay Maps is looking for love
     Read
    Research
    African research dominated by mobile, social media

    DANETTE BREITENBACH

    There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM... Read
    SA's second-hand trading industry a trillion rand economy - Gumtree
    South Africa's second-hand trading industry has a potential value of R1.4 trillion, according to a survey conducted by Gumtree... Read
    #YouthReport2018: Who are those 'SA millennials' you're marketing to?

    LEIGH ANDREWS

    The launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 explained the confusing terminology of 'millennials', 'Gen Z', 'born frees', 'generation jobless' as well as the often-misquoted numbers... Read
    Bring it on

    ISSUED BY SABINET

    What marketers think of integration vs specialisation
    57.6% of South African marketers indicated that they would prefer to work with integrated agencies rather than several specialised agencies. Here's why... Read
    Retail
    Cadbury reminisces on 80 years in South Africa
    September 2018 marks 80 years that Cadbury Dairy Milk has been enjoyed in South Africa. The chocolate brand will be celebrating the anniversary by launching eight heritage packs, showcasing some of its designs throughout its history... Read
    How to use tech to drive innovation in traditional retail

    SEBASTIAN ISAAC

    For years, the threat of online shopping to brick-and-mortar has dominated the conversation in retail. The 2010s saw technological devices become more savvy and buying things online became easy... Read
    Coca-Cola narrows in on fast-growing coffee category with $5.1bn Costa acquisition
    The Coca-Cola Company will acquire coffee chain Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world... Read
    The outbreak of listeriosis is over - Motsoaledi
    Grocery stores have been given the green light to once again stock processed meat on shelves and pack them in lunch boxes... Read
    Social Media
    Influencer selection: The obvious choice is not always the best

    JOSH DA COSTA, ISSUED BY R-SQUARED DIGITAL SA

    Influencers: Dead or alive?

    KEENAN BOUWER

    Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer? Read
    Toyota Fortuner 4x4 Challenge social media campaign wins at Sports Industry Awards

    ISSUED BY FCB AFRICA

    Social media strategies beyond content plans: Embrace the mosh pit

    MIKE SAUNDERS

    Social media is not a marketing channel, rather it's a mosh pit of conversations that surround our marketing channels. If it were a channel, we would be able to control its distribution and conversation better... Read
    TV
    Walk like Michonne at Comic Con

    ISSUED BY FOX NETWORKS GROUP

    Youth Marketing
    A new CI to match HDI's extended offering

    ISSUED BY HDI YOUTH CONSULTANCY

    Behind the Selfie
    #BehindtheSelfie with... Robin Adams

    LEIGH ANDREWS

    This week, we got behind the selfie with Robin Adams, commercials director at Egg Films... Read
    Fairness First
    #YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

    LEIGH ANDREWS

    The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Food, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard... Read
    Loeries Creative Week Durban
    #Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'

    JESSICA TENNANT

    Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC... Read
    Business
    Empowering businesses to transform digitally

    NICK DURRANT

    The world has gone digital is a term we hear far too often nowadays, but it's not exactly true... Read
    Standard Bank turns #GoodFollowsGood into stationery
    Standard Bank has launched a social campaign on Twitter to turn tweets into tangible educational tools... Read
    Quotes
    Ella Woodward
    "When life gives you Monday, dip it in glitter and sparkle all day."
    Henry Miller
    "The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware."
    Thomas Carlyle
    "Permanence, perseverance and persistence in spite of all obstacles, discouragements, and impossibilities: It is this, that in all things distinguishes the strong soul from the weak."
    Thomas A. Edison
    "Opportunity is missed by most people because it is dressed in overalls and looks like work."
    Jef I. Richards
    "Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

    More quotes  Submit a Quote
    New business
    • The Rand Show names Tribeca PR as public relations partner - more info

    More accounts  Submit a New account
    New appointments
    • Kojo Baffoe returns to Destiny Man - more info
    • Wanted appoints Sarah Buitendach as acting editor - more info

    More people  Submit a Person
    Jobs offered
    PR Account Manager - Johannesburg
    We're looking for a dynamic, highly organised PR account manager to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>


    Account Executive - Retail Display - Johannesburg
    Scan Retail's Johannesburg team is looking for an account executive to liaise with clients and oversee retail display projects, from conceptualisation and design through to manufacture and installation. Read more >>

    Junior/Mid Graphic designer - Johannesburg
    Junior/Mid Graphic Designer required to fill an existing position undertaking both print & digital design. R15,000-R18,0000 per month. Read more >>

    Senior Graphic Designer - Cape Town
    A dynamic design/print company, going strong after 20 years, is looking for an equally dynamic, creative, and outgoing designer to join the team. Starting 1 October 2018. Read more >>

    Social Media Coordinator - Pretoria
    Job opening for a junior-mid level social media coordinator for new health education campaign. Based in Pretoria. Read more >>

    Twitter
    AntonRSA
    MarketingEds
    @MarketingEds
    . @facebook combines cost metrics, aims to offer clearer view of #consumer #engagement https://t.co/tcOm4XEWvz
    Digiday
    @Digiday
    Ads within Facebook Stories are still in beta but should be rolled out globally by the end of the year https://t.co/HCxV1oYiEJ
    MarketingWeekEd
    @MarketingWeekEd
    .@RNIB on relaunching a brand on why it's brand relaunch is going to make it a 'gamechanger':... https://t.co/G4t1iFHc9r
    More tweets  Follow

    New events to diarise
    The Future of Media in Africa - 20 Sep 2018, Nairobi
    Meltwater to host a business lunch on The Future of Media in Africa on Thursday, 20 September 2018 at Radisson Blu, Upper Hill in Nairobi, Kenya. Save your seat now. Read more >>


    Women in Digital and Data Johannesburg - 27 Sep 2018, Sandton
    This premier forum is the perfect platform for women in digital and data industries to come together to collaborate, learn, and share practical strategies to benefit their organisations and careers. Read more >>


    DigiCon Africa - 23 Oct 2018 to 24 Oct 2018, Cape Town
    DigiCon Africa gives strategic pioneers/technical implementors, from a diverse cross-section of industries, the opportunity to discuss their digital transformation programmes, back office optimisation projects, and customer experience initiatives. Read more >>


    Small business finance - Are you charging the right price?
    Enterprises University of Pretoria - 11 Sep 2018 to 13 Sep 2018, Pretoria | 30 Oct 2018 to 1 Nov 2018, Pretoria

    Annual AWIEF Conference, Exhibition and Awards
    The Africa Women Innovation & Entrepreneurship For - 8 Nov 2018 to 9 Nov 2018, Cape Town

    Stakeholder Reputation Management Masterclass
    The Reputation Go-to Guy - 12 Nov 2018 to 13 Nov 2018, Johannesburg

    How to market training programs, seminars and consulting services
    The Reputation Go-to Guy - 16 Nov 2018, Johannesburg

    Sales Summit
    CADEK Media - 22 Nov 2018, Umhlanga

    Marketing strategy online short course - 17 Sep 2018 to 25 Nov 2018, Cape Town
    The course is designed to equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy for your business. Read more >>

    Social media as a source and platform
    Institute for the Advancement of Journalism - 11 Sep 2018 to 13 Sep 2018, Johannesburg

    Ashwin Willemse, SuperSport dispute continues
     Read
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