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Marketing & Media South Africa

Top company and news stories 9 July 2018

  • In #FairnessFirst, find out why I'm seeing red over pink tax
  • Karabo Denalane tells me: "You have to be pretty damn disruptive to grab attention in 2018"
  • Damon Stapleton explains why it was 'Stranger Things: The Cannes Edition'
  • Scopen's Agency Scope 2017/2018 reveals 10 agencies to watch and follow
  • BCSA's Brand Commune 2018 uncovers whether business purpose is measurable
  • SleepOut CEO apologises for 'Robben Island room bid'
  • This #MandelaMonth I reveal Think Creative Hub's Madiba magic of mentoring
  • Craig Wallis of The MediaShop on what's up in the world of digital OOH in SA
  • Trend Forward's Dave Nemeth features in our #MobileCommerce report
  • Harry Kalmer of AAA School says education in SA's design and creative industries mirrors the world's best
  • Read part one of Shift One CEO Dylan Kohlstadt's 'Why your social media sucks' series
  • Andy Walker of Memeburn shares that KFC SA's World Cup ad hit 9GAG
  • Walker also weighs in on Facebook Local
  • Scroll through the most awarded rankings for the 2018 D&AD Awards
  • The FCJ Excellence Awards' 2017 winners are revealed
  • Design Indaba's Emerging Creatives is open for applications
  • #Loeries2018 design jury president Sebastian Padilla tells me to "Expect an aggressive shift from the minimalistic trend"
  • I also went #BehindtheSelfie with Lloyd Wybrow, head of social media at Digitas Liquorice

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    #FairnessFirst: Seeing red over the 'pink tax' problem

    Leigh Andrews

    'Pink tax' has been doing the rounds for decades. Here's why consumers are seeing red about paying more for anything sold to females...read
    What's up in the world of digital OOH in SA?
    What's up in the world of digital OOH in SA?

    Craig Wallis

    Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...read
    CEO SleepOut apologises for 'Robben Island room bid'
    CEO SleepOut apologises for 'Robben Island room bid'
    Newswatch: Trustees of the CEO SleepOut have apologised in a group statement for any offence caused after its 'Robben Island room bid' came under fire on social media this week....read
    Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.
    #Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

    Leigh Andrews

    Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...read
    Cannes Lions
    "You have to be pretty damn disruptive to grab anyone's attention in 2018" - Karabo Denalane

    Leigh Andrews

    With the successes of the global #CannesLions2018 celebrated and the local creative gaze now firmly focused on the Loeries in Durban in a few weeks' time, I caught up with Karabo Denalane, CEO of TBWA\Hunt\Lascaris and board member of the ACA, for insights into why 'being safe' is no longer an option when managing brands... read
    Stranger Things: The Cannes Edition

    Damon Stapleton

    Damon Stapleton won 12 Cannes Lions this year. Of the overall experience, he says, "I was looking for a sign for a couple of days. And there it was..." read
    Latest news | Live streaming
    Design Indaba
    Design Indaba Emerging Creatives - Open for applications
    Applications for the Emerging Creatives Class of 2019 are now open and will close at midnight on 10 September 2018... read
    Advertising
    FCB Africa appoints chief technology officer

    Issued By FCB Africa

    Win one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24 kicks off #Ads24Diski18!

    Issued By Ads24

    KFC South Africa's hilarious World Cup ad hits 9GAG

    Andy Walker

    Congrats KFC South Africa, you're now 9GAG famous... read
    #OrchidsandOnions: Cross-cultural confusion makes a funny ad, PR confusion makes an unhappy editor...

    Brendan Seery

    It doesn't take a lot to make South Africans angry... and facts, especially, are not needed when there is an angry argument to be made on social media... read
    New Craft and Direct categories announced for Lisbon Ad Festival
    The Lisbon International Advertising Festival has added two more jury panels that will evaluate submitted work in the Craft and Direct categories... read
    The Cape Town TV ad that has the soccer world rolling with laughter

    Issued By Ogilvy & Mather

    DCMN make DC Analytics available for free
     read
    Ads24 wins Commercial Innovation and Best Business to Work For awards

    Issued By Ads24

    Branding
    Brand Commune 2018 uncovers whether business purpose is measurable
    The annual Brand Commune took place on 19 June 2018 in Johannesburg presented by the Brand Council South Africa (BCSA) to uncover the potential point to purpose for South African brands... read
    Just Design broadens its creative offering

    Issued By Just Design

    Lemaitre launches new brand positioning

    Issued By Boomtown

    CRM, CX, UX
    How consumer trends are transforming executive DNA

    Annelize van Rensburg

    Executive DNA is not immutable. Requirements shift. Profiles change. Business needs and economic conditions are obvious drivers, but societal factors, technology developments and the spirit of the times play a major role in how executives see themselves, their role and priorities... read
    #IFE2018: Finding the emotional connection

    Danette Breitenbach

    People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve... read
    How to use customer feedback to create actionable change

    Issued By Interact RDT

    CXA Awards to only happen in 2019
     read
    CSI
    FoodForward SA's Second Harvest an agri outreach to feed more people

    Robin Fredericks

    Andy Du Plessis, FoodForward SA's managing director shares more on why Second Harvest was created and the importance of food security... read
    Mandela Children's Fund to receive funds from pop-up channel
     read
    Expand a Sign helps clean up the styrofoam sea

    Issued By Expand a Sign

    Digital
    Tshimologong Digital Innovation Precinct unveils new digital content hub
     read
    Building a digital continent

    Michael Pittelkow

    Building a digital continent: towards a new model for collaboration between Africa and its more developed peers... read
    Direct Marketing
    The importance of diversity when creating communications strategies

    Warren Moss

    It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies... read
    Education
    Education in SA's design and creative industries mirrors the world's best

    Harry Kalmer

    Harry Kalmer recently travelled to Denmark and while studying the Danish approach to prepare students for a career in the creative industries, he realised how SA's education compares to the world's best... read
    Entrepreneurship
    African entrepreneurs join Alibaba's eFounders Fellowship in China

    Gabriella Mulligan

    Twenty-nine (29) African entrepreneurs have completed the two-week eFounders Fellowship programme in China, an initiative run by Alibaba and the United Nations Conference on Trade and Development... read
    Investing in youth entrepreneurship
    Youth for Africa and SDGs (YAS!), a Pan-African entrepreneurship ecosystem catalyser launches... read
    Events & Conferencing
    #COSMOFest2018 to showcase the latest fashion and beauty trends
    The two-day fashion and beauty event #COSMOFest will be held at the Canal Walk Shopping Centre in Cape Town on 27-28 July 2018. This year's event will be split into fashion and beauty-dedicated segments. read
    The biggest event fails to avoid

    Issued By Worx Group

    Multi-Media announces the launch of a new division

    Issued By Multi-Media

    Now Media introduces conferencing from home
    Exhibitions
    Scan Display halves its exhibition stand costs at Madex 2018

    Issued By Scan Display

    Film & Cinematography
    Swift will have strong presence at 2018 DIFF and DFM
    Sisters Working in Film and Television (Swift) will once again have a strong presence at the 2018 Durban International Film Festival (19 - 29 July) and the Durban FilmMart (20 - 23 July)... read
    Marketing
    Beyond pink and blue: the quiet rise of gender-neutral toys

    Jason Bainbridge

    Amid a downturn in global toy sales, Australia's Toys 'R' Us stores going into voluntary administration and closure of the firm's American and UK arms, a quiet revolution is under way in the toy world... read
    Pacinamix new appointments

    Issued By Pacinamix

    And the TLC Marketing Worldwide team gets bigger!

    Issued By TLC Marketing Worldwide

    Mobile
    #MobileCommerce: Step into the future with mobile

    Dave Nemeth

    When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one... read
    Newspapers
    FCJ Excellence Awards 2017: Winners announced!
    The winners of the 2017 FCJ Excellence Awards were announced at a glamorous event on Friday, 29 June at the Leriba Hotel and Spa in Centurion... read
    Sanef expresses sympathy for Afro Voice journalists
     read
    Online Media
    Food24 migrates to New Media

    Issued By New Media

    OOH
    Primedia Outdoor continues to expand its digital footprint in sub-Saharan Africa

    Issued By Primedia Outdoor

    PR & Communications
    The importance of media training

    Keshia Patchiappen

    Keshia Patchiappen states five reasons for why media training is essential when facing journalists in the firing line... read
    5 effective PR tips for small businesses

    Adela Belin

    Being a small business, public relations is one the most effective and inexpensive ways to draw attention to your business... read
    Icasa to address discussion document inquiry's with public hearings
     read
    Radio
    Benefits of radio advertising

    Rilind Elezaj

    Radio advertising might be seen as old-fashioned especially with the rise of the internet and other types of media and that their audience has decreased. This is not the case, however... read
    Research
    Scopen Agency Scope 2017/2018: Ten agencies to watch and follow
    Scopen Agency Scope has announced its "10 agencies to watch and follow" in South Africa as a result of the study conducted late in 2017 and with results presented early this year... read
    Retail
    Woolies celebrates #Mandela100 with 3 cause-related products
    Marking the centenary year of Nelson Mandela's birth, Woolworths has launched three cause-related products... read
    Social Media
    Smaller is better, especially with influence

    Federico Dedeu

    The big names in influencer realms may pull in the big bucks and big audiences, but it is the micro influencer that is finally finding its place in the sun, writes Federico Dedeu... read
    Hands on: Facebook Local is the best travel app you won't want to download

    Andy Walker

    Facebook Local is the social network's latest app feeding from its plethora of information that lets you search for things to do in your vicinity... read
    Facebook launches Facebook Local for easier decision-making
     read
    Why your social media sucks: The five levels of social media marketing (Part 1)

    Dylan Kohlstädt

    What are the levels of social media and what is the definition of next level social media?... read
    TV
    Project Runway launch party

    View gallery
    The River is the local show you should be binge-watching

    Issued By Showmax

    Fox Africa schedule changes in July

    Issued By Fox Networks Group

    Youth Marketing
    Generation Z will transform African business
    The next-generation workforce is set to drive positive change for Africa's enterprises... read
    Keeping children entertained during school holidays

    Nthabiseng Mosebi

    Issued By HDI Youth Marketeers

    Behind the Selfie
    #BehindtheSelfie with... Lloyd Wybrow

    Leigh Andrews

    This week, we go behind the selfie with Lloyd Wybrow, head of social media at Digitas Liquorice... read
    D&AD Awards
    Most Awarded rankings for 2018 D&AD Awards
    D&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards... read
    Loeries Creative Week Durban
    #Loeries2018 MasterClass: Put experience at the centre of your organisation

    Issued By Loeries

    Meet Swati Bhattacharya - #Loeries2018 jury president and DStv Seminar of Creativity speaker

    Issued By Loeries

    Mandela Month
    #Mandela100: The Madiba magic of mentoring

    Leigh Andrews

    With 2018 the 'Madiba Centennial Year' and July Mandela Month, corporate eyes are firmly focused on CSI and sustainability projects. You can also bring that 'Madiba magic' down to the personal level in your work mentoring efforts. Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi explain the importance of being both a mentor and mentee... read
    International
    LIA announces Health and Wellness jury
    The London International Awards has announced its Health and Wellness jury with Tim Jones as the 2018 jury president... read
    Quotes
    Huey Lewis
    "The choices I make - they have to be creative."
    Marcus Tullius Cicero
    "What then is freedom? The power to live as one wishes."
    Simone Weil
    "Imagination and fiction make up more than three quarters of our real life."
    Kim Jee-woon
    "With the right talent, any director can be successful."
    Pablo Picasso
    "To draw you must close your eyes and sing."

    More quotes  Submit a Quote
    New appointments
    • Trevor Ndhlovu replaces Janine Allem as Black River FC MD - more info
    • Chris James named Digitas Liquorice MD - more info

    More people  Submit a Person
    Jobs offered
    SEO/PPC Campaign Manager - Johannesburg
    G&G Digital is looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >>



    Content Writer/Community Manager - Durban
    Join our team in Durbs to create a STIR with some rocking brands online. Read more >>



    Account Executive - Exhibitions - Johannesburg
    Scan Display's Johannesburg office has an opportunity for a young go-getter with high energy levels to join the team as an account executive in the exhibition industry. Read more >>



    Lecturer - Social Anthropology - Stellenbosch
    Stellenbosch University currently seeks to appoint a suitably qualified and experienced lecturer: social anthropology (Ref. LSW17/217/0618)). Applications close 20 July 2018. Read more >>



    Lecturer - Sociology - Stellenbosch
    Stellenbosch University currently seeks to appoint a suitably qualified and experienced lecturer: sociology (Ref. LSW17/218/0618). Applications close 20 July 2018. Read more >>



    Financial Assistant - Johannesburg
    Worx GroupWorxGroup is a large, full-service event and marketing agency in JHB and we are looking for a junior level financial assistant to join our dynamic team! Read more >>



    Sales Agents - Johannesburg
    Sales position in Sandton with uncapped commission and basic salary. Needs to be assertive. Read more >>

    Office Administrator - Johannesburg
    Cognite is a Johannesburg based marketing company and is looking for a vibrant and energetic office administrator. If you have a head for numbers then send your CV to us. Read more >>


    Senior Art Director - Durban
    The Whalley Collective is a full-service creative agency. We are looking for a proactive, dynamic art director to head up a creative team and help create ideas with soul. Read more >>


    Graphic Designer/Digital Print Operator - Pretoria
    Graphic designer/digital print operator position available at a well-known printing company. Previous printing and graphic design experience is absolutely essential. email CV without portfolios to hans@minutemanpress.com. Read more >>


    Creative/Strategy Director - Johannesburg
    The Group Africa Marketing group of agencies is looking for a dynamic, passionate creative/strategy director to run a talented, young team. Below the line experience and creative thinking essential. Read more >>


    Twitter
    pressfreedom
    @pressfreedom
    RT @TostevinM: Terrible news: A court in Myanmar on Monday charged two jailed Reuters journalists with obtaining secret state documents. Wa...
    adage
    @adage
    Facebook pursues AI in bid to ID harmful content. Plus, an AI glossary https://t.co/BJQMD6DxRs https://t.co/U9Ygi6Mtpp
    MarketingEds
    @MarketingEds
    #FIFA #WorldCup a 'landmark opportunity' for #brands to target women https://t.co/H1FRd1wwFj
    Digiday
    @Digiday
    By bringing its media buying in-house, The New York Times has reduced its dependency on measurement vendors. https://t.co/cGTTGjjfOm
    More tweets  Follow

    New events to diarise
    Small Business Expo - 6 Sep 2018 to 8 Sep 2018, Northriding Johannesburg
    The Small Business Expo is devoted to the development of small/medium-sized enterprises, providing a platform for small businesses to market their businesses and interact with prominent business leaders. Read more >>



    Learn to shoot video!
    Orms Cape Town School of Photography - 9 Jul 2018, Cape Town


    Nature, Environment & Wildlife Filmmakers Congress
    16 Jul 2018 to 18 Jul 2018, Durban


    Graphic design essentials
    Multidimensions - 16 Jul 2018 to 20 Jul 2018, Johannesburg


    Adobe Creative Cloud
    Multidimensions - 16 Jul 2018, Johannesburg


    The Art of Feature Writing
    Institute for the Advancement of Journalism - 17 Jul 2018 to 19 Jul 2018, Johannesburg


    InDesign digital
    Multidimensions - 24 Jul 2018, Johannesburg


    Shopper marketing for brand building short course
    Vega School - 4 Sep 2018 to 4 Dec 2018, Johannesburg


    Web design essentials
    Multidimensions - 11 Jul 2018 to 13 Jul 2018, Cape Town


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