Profile

Sheila McGillivray's knowledge of the advertising industry spans four decades. Sheila's energy, enthusiasm and passion for her work has grown with every new position and challenge. Her experience in the industry is exceeded only by her willingness to keep learning and innovating.
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#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 25 Jan 2019

Top 5 reasons why South Africans make memorable marketing: #HeritageDay

I recently gave a cause marketing presentation to Amasa in Cape Town at the Red and Yellow School and it struck me that there's a unique synergy between our diversity and our advertising. So, in honour of Heritage Month here are my top five reasons why South Africans make memorable marketing...

By Sheila McGillivray 24 Sep 2018

Top festive season ads 2017

I love this time of the year as big brands pull out all the stops to reach into consumers hearts and tug on their purse strings. These are my top festive season adverts so far...

By Sheila McGillivray 27 Dec 2017

#WomensMonth: A journey of transformation

Sheila McGillivray chatted to Gill Randall, joint chief executive officer of Spark Media, about how women in the advertising industry are faring at the moment and what the future for women in marketing holds...

By Sheila McGillivray 31 Aug 2017

#WomensMonth: Women in marketing: The new specialist generalists?

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray...

By Sheila McGillivray 16 Aug 2017

Top Christmas ads (so far...)

The battle of the best Festive Season adverts has begun! Is 2016 going to be memorable by delighting us with some refreshing Christmas advertising? The signs are looking positive. We've selected five of our favourites so far...

By Sheila McGillivray 22 Nov 2016

Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive...

By Sheila McGillivray 26 Aug 2016

The art of digital design

We hear a lot about storytelling with regards to digital, but we've found that it's great design that first engages people on our digital platforms...

By Sheila McGillivray 27 Jul 2016

The retro revival

While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers' desire to go back to basics with a retro revival...

By Sheila McGillivray 14 Jun 2016

Brand love: What makes it real?

Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase...

By Sheila McGillivray 5 May 2016

Five reasons to love women in marketing

In honour of International Women's Day we've highlighted some of the key things we believe make women outstanding in the field of marketing and communications...

By Sheila McGillivray 8 Mar 2016

Four authentic marketing trends in 2016

While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact...

By Sheila McGillivray 26 Jan 2016

10 ways for business to become more emotionally engaged

Advertising has left the rarefied atmosphere of one-way communication and marketers are now under intense scrutiny in a 24/7 public arena. An enlightened approach is key to speaking to savvy consumers...

By Sheila McGillivray 10 Jun 2015

Empower cause marketing for sustainable social change

There is continuing need for corporate social investment (CSI) or socio-economic development contributions, the preferred government terminology.

By Sheila McGillivray 30 May 2014

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