Lufuno Makungo

Freelance Advertising Executive
Location:South Africa


Lufuno Makungo is a Freelance Advertising Executive.

Let's re-look the advertising pricing model

Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing...

By Lufuno Makungo 14 Aug 2018

Poor brief, real objectives, and the fake budget

Every now and then an agency would receive a brief with no budget indication. When you ask what's the budget that's when the stammering begins and people would start looking at each other wondering what to say...

By Lufuno Makungo 19 Aug 2015

Next >