A recommendation by Velocity Films executive producer, Peter Carr, saw Be Phat Motel Film Company approached early in 2008 to produce a series of visuals for this year's 30th anniversary Loerie Awards ceremony, specifically the six musical performances. Be Phat Motel is an up-and-coming collaboration between a number of young South African industry professionals. For more, go to Producing the audiovisual goods for Loeries.