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Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets...

By Ian Steyn 21 hours ago

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 2 days ago

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 3 days ago

Make the most of your marketing budget
Make the most of your marketing budget

Tough financial times are pushing businesses to cut costs in order to strengthen the bottom line. The mistake many organisations make is to cut the budgets, instead of first analysing marketing expenses and determining which avenues are offering the best return on investment...

By Mike Salomon 12 Oct 2018

Blurred media lines
Blurred media lines

I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop...

By Victor Koaho 11 Oct 2018

Screen grabs from the ad.
#OrchidsandOnions: The message behind ads

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

By Brendan Seery 2 Oct 2018

(c) rawpixel -
CMOs need to embrace new technologies and tools to build brand trust

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing...

By Paula Sartini 1 Oct 2018

Does big data make us understand less?
Does big data make us understand less?

Isla Prentis says that big data was pegged as a trend at the beginning of this year, for the sixth year in row. Something's wrong with this picture...

By Isla Prentis 27 Sep 2018

#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad
#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad

Giant Films recently completed an ad for Carling Black Label offering a fresh take on masculinity...

By Jessica Tennant 27 Sep 2018

image © .
The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

Recession hit your marketing budget? Here's how to do more with less
Recession hit your marketing budget? Here's how to do more with less

Stats SA's recession announcement in early September only served to confirm what we've all known for a long time: The South African economy is struggling. In those circumstances, companies are bound to start looking for places to tighten their belts...

By Shaune Jordaan 25 Sep 2018

Presenting creative: Unpack your thinking first - or run 100 laps
Presenting creative: Unpack your thinking first - or run 100 laps

As creatives, we often face the daunting task of having to present our work to a client...

By Chélin Ramos 25 Sep 2018

Screengrabs from ads mentioned in the article.
Top 5 reasons why South Africans make memorable marketing: #HeritageDay

I recently gave a cause marketing presentation to Amasa in Cape Town at the Red and Yellow School and it struck me that there's a unique synergy between our diversity and our advertising. So, in honour of Heritage Month here are my top five reasons why South Africans make memorable marketing...

By Sheila McGillivray 24 Sep 2018

Presentations: The marketing factor
Presentations: The marketing factor

Have you ever sat in a presentation or pitch wishing it would be over? The answer that I believe 99.9% of people will reply with is a resounding YES...

By Keenan Bouwer 21 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

Website automation: The beginning of the end?
Website automation: The beginning of the end?

In today's world, everyone needs an online presence for their company or brand, for those that say otherwise I say good luck to you...

By Keenan Bouwer 13 Sep 2018

#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0
#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0

Trevor Ndhlovu was promoted to MD of Black River FC less than a year after joining the agency, having played an important part to date in the acquisition of new clients...

By Jessica Tennant 13 Sep 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

5 ways good content marketing can help your business grow
5 ways good content marketing can help your business grow

Start-up businesses are normally more apprehensive about marketing, in terms of what they will try and what they will spend. Although this restraint is often in their best interest seeing as they have limited budgets and staff, it can also end up hurting them...

By Candace Bosch 12 Sep 2018

Management systems in creative agencies
Management systems in creative agencies

When you're busy with pitches, egos and the relentless 24-7 of the creative industry, it is easy to side-eye this vital, yet often overlooked business management tool. A management system can be the difference between success and failure in a business...

By Jenni Lawrence 10 Sep 2018

Are you experiencing Women's Month withdrawal?
Are you experiencing Women's Month withdrawal?

Caution! Symptoms may include complacency, marketing myopia, and societal regression caused by abrupt discontinuation...

By Kirigo Kamore 7 Sep 2018

Influencers: Dead or alive?
Influencers: Dead or alive?

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

By Keenan Bouwer 6 Sep 2018

Empowering businesses to transform digitally
Empowering businesses to transform digitally

The world has gone digital is a term we hear far too often nowadays, but it's not exactly true. There is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities...

By Nick Durrant 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'
#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'

Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 4 Sep 2018

#WomensMonth: Peermont's Sharon De Leur empowers success
#WomensMonth: Peermont's Sharon De Leur empowers success

Sharon De Leur, marketing manager for Peermont Group, shares why she chose a career in hospitality marketing, the challenges she has faced and why it's important to have a month dedicated to women...

By Robin Fredericks 31 Aug 2018

Thando Ntsinde, senior account manager at Edelman South Africa. Image supplied.
#WomensMonth: 'It is our time now!' - Thando Ntsinde

Thando Ntsinde, account manager at Edelman South Africa, elaborates on the state of marketing communications in South Africa, the challenges females are facing in the industry and shares some advice on how women can empower themselves to move forward.

By Juanita Pienaar 31 Aug 2018

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