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4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

#IFE2018: Finding the emotional connection
#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

Screengrabs from the ad.
#OrchidsandOnions: Fly, the beloved country... high above the "vapour research"

These days, when you leave the toxic atmosphere of Twitter (and I am forced to lurk there as part of my job as a newsman), you feel as though you should have a chemical decontamination shower, so vile is some of the anger and hatred...

By Brendan Seery 26 Jun 2018

(c) Aleksey Boldin -
The startling numbers behind Africa's Wikipedia knowledge gaps

Wikipedia is one of the internet's most trafficked websites. We've likely all visited it at least once, and spent countless nights travelling through informational rabbit holes...

By Andy Walker 26 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars
#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Adam Byars, co-MD and partner at Grid Worldwide, who recently took part in a panel discussion at the Sunday Times Generation Next conference, tells us about the good work HDI is doing in the youth marketing space and that even the best marketers can learn something from its Junior Board of Directors...

By Jessica Tennant 26 Jun 2018

Is Foogle the enemy?
Is Foogle the enemy?

Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination, says Richard Lord. But, is that so bad?...

By Richard Lord 22 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

The biggest social media event of all time is on this June
The biggest social media event of all time is on this June

The kick-off of the first match in the world's most anticipated football tournament this June will also signal the start of what will likely be the biggest mobile and social media event the world has ever seen. It's an unprecedented opportunity for marketers to engage with people about a subject they are truly passionate about...

By Elizma Nolte 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

Overcoming perceptual vigilance and harnessing disruption to capture attention
Overcoming perceptual vigilance and harnessing disruption to capture attention

Attention spans are short, and they're getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever...

By Kai Henniges 14 Jun 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax
#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Cosmopolitan South Africa has launched a petition to end tampon tax, calling all women to campaign against period poverty in South Africa...

By Jessica Tennant 12 Jun 2018

(c) Lenise Calleja -
A South African's guide to moving to and making it in Malta: Lady Harriet's consternation

After she had dropped us off in the village of Tarxien, Lady Harriet called later that evening to offer her advice. "Marcus, I want to tell you something that I don't think any other Maltese person would tell you..."

By Marcus ‘The Maltese Falcon’ Brewster 1 Jun 2018

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

When we started Columinate, it was with the idea that there ought to be a more effective and efficient way to conduct research, and so we pioneered the use of MROCs (or Market Research Online Communities) locally - a modern way of doing qualitative research...

By Elna Pretorius, Issued by Columinate 23 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

The modern-day mom and what brands need to keep in mind
The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

Newspapers ABC Q1 2018: Some positives for press
Newspapers ABC Q1 2018: Some positives for press

Despite a decline of 4.4 % on the prior year, the Audit Bureau of Circulation (ABC) total newspaper circulation increased by 0.8% on the previous quarter, bucking the prior quarter's trend of overall declines...

By Danette Breitenbach 9 May 2018

Magazines ABC Q1 2018: A sad affair
Magazines ABC Q1 2018: A sad affair

All magazine categories - Consumer, B2B, Custom and Free Magazines declined on the prior year. All the categories also declined on the prior quarter, except for Free Magazines which remained static...

By Danette Breitenbach 9 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

By Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Why is loneliness becoming an epidemic?
Why is loneliness becoming an epidemic?

With 7.3 billion people to connect with, why is loneliness becoming an epidemic...

By Raleen Bagg 17 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI
Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI

Every marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today?..

By Claudelle Naidoo, Issued by MediaCom 27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

AI: Fears will fade, opportunities will surface
AI: Fears will fade, opportunities will surface

With a focus on revolutionary technologies and the way that society perceives them, the Havas Prosumer Report, iLife, provides some interesting insights into how the world is changing...

By Craig Hannabus, Issued by Havas Johannesburg 15 Mar 2018

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