Two more for the trophy case
Two more for the trophy case

A social media gold and an integrated media bronze was the successful result for Team MH at the recent Assegai Awards held in Sandton...

Issued by Mortimer Harvey 1 hour ago

Levergy continues golden year with Assegai wins
Levergy continues golden year with Assegai wins

The 2018 Assegai Awards, which acknowledge integrated marketing campaigns delivering exceptional results, saw sport and entertainment communications agency Levergy walk away with two gold awards and two leader awards on the night...

Issued by Levergy 21 hours ago

Is it essential to understand the technique?
Is it essential to understand the technique?

Are today's marketing practitioners expected to be highly skilled in every aspect of the brand toolkit or is the key to success finding the best possible service provider?...

Issued by Technique Media 22 hours ago

Influencer marketing authenticity
Influencer marketing authenticity

In recent times, authenticity has become the most arbitrary yet lucrative word among marketers, brands, and even influencers but doesn't it seem almost paradoxical to combine authenticity with marketing?...

By Josh Da Costa, Issued by R-Squared Digital SA 23 hours ago

Spears aplenty for Ogilvy
Spears aplenty for Ogilvy

Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all...

Issued by Ogilvy & Mather 1 day ago

Toyota adds TV to Aygo mix
Toyota adds TV to Aygo mix

The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car's young and highly aspirational target market...

Issued by FCB Africa 1 day ago

The most successful PR and digital marketing tactics for tech companies in 2018
The most successful PR and digital marketing tactics for tech companies in 2018

In 2018, we noticed a shift in the way technology companies are communicating within the industry, with many being open to connecting more, opening links to webinars and allowing external stakeholders to listen in...

Issued by DUO Marketing + Communications 1 day ago

Sappi Typek launches new brand campaign - live a life of note
Sappi Typek launches new brand campaign - live a life of note

Typek, the A4 paper that is used by many businesses, launched a new consumer campaign. One that will make you sit up and take note...

Issued by Sappi 2 days ago

Silversoft acquires leading agency management software firm, Magnetic
Silversoft acquires leading agency management software firm, Magnetic

This acquisition accelerates the momentum of Silversoft's solutions for the creative industry with Deltek WorkBook and ConceptShare by bringing in more resources, capabilities and expertise...

Issued by Silversoft 3 days ago

Red & Yellow Creative School of Business cements its reputation as a creative leader
Red & Yellow Creative School of Business cements its reputation as a creative leader

The Red & Yellow Creative School of Business consolidated its reputation as a creative leader at the Pendoring Awards, with three silver wins...

Issued by Red & Yellow 6 Nov 2018

Nielsen Fanlinks connects sport fans with brands
Nielsen Fanlinks connects sport fans with brands

Tapping into the value of the South African sports fan market, Nielsen Sports has launched its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment...

Issued by Nielsen 6 Nov 2018

Knowing lots about Prince Harry is not the same thing as knowing Prince Harry
Knowing lots about Prince Harry is not the same thing as knowing Prince Harry

Is big data analytics about to put market researchers out of business? Can computers really be relied on to make good decisions about customer needs?..

Issued by All Told 6 Nov 2018

New campaign celebrates Spree and Superbalist merger
New campaign celebrates Spree and Superbalist merger

To announce the merger between two of South Africa's leading online fashion retailers, Spree and Superbalist, M&C Saatchi Abel was enlisted to create a campaign...

Issued by M&C Saatchi Abel 6 Nov 2018

PR measurement in the spotlight during November 2018
PR measurement in the spotlight during November 2018

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018...

Issued by Ornico 5 Nov 2018

Distance, only sexier
Distance, only sexier

One of Vicinity Media's key differentiators is the ability to publish and integrate the Distance to Offer/Store within the client's creative...

Issued by Vicinity Media 5 Nov 2018

Changing the narrative with online courses in marketing - creating future marketing entrepreneurs
Changing the narrative with online courses in marketing - creating future marketing entrepreneurs

In today's world of the Fourth Industrial Revolution, online learning in the marketing industry has been embraced by reputable education providers...

Issued by Digital School of Marketing 2 Nov 2018

Columinate raises African ambitions by joining InSites Consulting
Columinate raises African ambitions by joining InSites Consulting

Modern insights agency Columinate is joining forces with global consumer insight and collaboration agency, InSites Consulting...

Issued by Columinate 31 Oct 2018

What remains when Ocsober fades away
What remains when Ocsober fades away

Ocsober has come to an end and whether you are part of the movement that went the alcohol-free route, the camp that started or the camp that never joined, you have interacted with the hashtag or heard about it...

By Kgomotso Mokobi, Issued by HDI Youth Consultancy 31 Oct 2018

High fives all round for FCB Africa clients on top brands lists
High fives all round for FCB Africa clients on top brands lists

Palms are stinging at FCB Africa's offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey...

Issued by FCB Africa 29 Oct 2018

Nando's to fire up the Chamber's 'Rumble in the Urban Jungle'
Nando's to fire up the Chamber's 'Rumble in the Urban Jungle'

The Cape Chamber of Commerce & Industry, together with Nando's, is hosting a debate on the hottest topic in town: land expropriation without compensation...

Issued by Cape Chamber of Commerce and Industry 29 Oct 2018

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