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Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

It's official: mobile advertising works
It's official: mobile advertising works

The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa...

Issued by The SpaceStation 12 Feb 2019

Are South Africans really saying no to fizzy drinks?
Are South Africans really saying no to fizzy drinks?

Insight Survey's latest SA Carbonated Soft Drinks Industry Landscape Report 2019 carefully unfolds the global and local carbonated soft drinks markets based on the latest information and research...

Issued by Insight Survey 6 Feb 2019

Disrupting data intelligence sourcing
Disrupting data intelligence sourcing

Acknowledging that stakeholder inputs have an impact on business success requires that organisations gather information from both internal and external participants...

Issued by LexisNexis 1 Feb 2019

Advertising industry complacency is letting brands and women down
Advertising industry complacency is letting brands and women down

A significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar's newest analysis of advertising creativity and media effectiveness...

Issued by Kantar Millward Brown 29 Jan 2019

Paying tribute to Erik du Plessis
Paying tribute to Erik du Plessis

Erik du Plessis, a local research legend and the former chairman of Millward Brown South Africa, has passed away...

Issued by Kantar Millward Brown 29 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

The heart and soul of research
The heart and soul of research

Refiloe Hoohlo-Zephyrine believes that asking the right questions is the key to a winning strategy...

By Refiloe Hoohlo-Zephyrine, Issued by Blue Apple 22 Jan 2019

2019 decisions based on 2015 knowledge are bound to be bad decisions
2019 decisions based on 2015 knowledge are bound to be bad decisions

The 2015 world was pre-Trump, pre-immigration crisis, pre-Brexit and most South Africans were still largely ignorant of the colossal damage to the SA economy and its reputation, being carried out by a corrupt government...

Issued by All Told 17 Jan 2019

Ended 2018 with a bang!
Ended 2018 with a bang!

It was a great pleasure for Capro head office - Johannesburg, to be graced with a surprise visit by CoreXalance on 13 December 2018, where The Media Financial Manager Awards 2018 were given...

Issued by Capro 15 Jan 2019


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