Research Press Office News in South Africa

A cross-media view of the customer is the key to marketing success

To get an accurate understanding of the customer journey, brands must seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase...

By Sally Rothman, Issued by GfK South Africa 11 Jul 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

An Ipsos Global Advisor survey shows Canada and the United States, followed closely by South Africa, have the most inclusive definition of nationality, followed by France, and Australia...

Issued by Ipsos 26 Jun 2018

The real BMi Research

Legal proceedings are still continuing between BMi Research (Pty) Ltd and Business Monitor International, which rebranded its global operation to BMI Research in March 2015...

Issued by BMi Research 19 Jun 2018

Columinate showcases talent, wins 'Best First Time Speaker' at SAMRA

Sylwia Wierzbicki, head of Columinate's Psychology Lab, secured the "Best First Time Speaker" award at the annual Southern African Marketing Research Association (SAMRA) conference...

Issued by Columinate 15 Jun 2018

Ipsos poll: Who will be watching the 2018 FIFA World Cup?

Although South Africa is not one of the countries to contest the 2018 FIFA World Cup, almost eight in every 10 (78%) South Africans with internet access are aware of its starting later this week in Russia...

Issued by Ipsos 13 Jun 2018

PRC brings Nielsen fused brand and PAMS data to enrich understanding of consumption

Nielsen will release consumer panel data fused with 2017 PAMS data in August this year. This is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5,000 brands...

Issued by Nielsen 12 Jun 2018

Is pet 'parenting' driving SA industry growth?

Insight Survey's latest SA Pet Care Industry Landscape Report 2018 discusses the global and local pet care markets based on the latest information and research...

Issued by Insight Survey 11 Jun 2018

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