New press offices

The Brave Group has opened a press office on Bizcommunity.com!
The Brave Group

The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.

The new Advertising Regulatory Board governance regarding influencers
The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 1 day ago

#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 1 day ago

Public Service to check social media usage when recruiting
Public Service to check social media usage when recruiting

Prospective candidates looking for employment in the public service will now be vetted on their use of social media and the internet...

15 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Why employees need to mind their Ps and Qs on social media
Why employees need to mind their Ps and Qs on social media

Social media represents one of the most significant developments in human communication and has undoubtedly changed the way we interact and share information...

14 Feb 2019

Survey says 12% of influencers buy their pets gifts on Valentine's Day
Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

Vaccines are an important health intervention. Shutterstock
Why anti-vaccine beliefs and ideas spread so fast on the internet

There's been a recent increase globally in outbreaks of vaccine-preventable diseases....

By Marina Joubert & Francois van Schalkwyk 14 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

Reducing fake news during elections in Africa
Reducing fake news during elections in Africa

Facebook shares eight ways that it is preparing for elections across Africa, working to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent...

By Akua Gyekye 13 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

PoPI and social media
PoPI and social media

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn't just fun and games, though: it gives you access to personal information like never before. The big question is how the rules of PoPI apply when using social media for marketing and client service platforms...

By linda graham 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Multi-lingual content review centre launched by Facebook in Kenya
Multi-lingual content review centre launched by Facebook in Kenya

Facebook to open its first content review centre in Sub-Saharan Africa in a number of African languages...

8 Feb 2019

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign
#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...

7 Feb 2019

Is influencer marketing still relevant?
Is influencer marketing still relevant?

Mention the term "influencers" and you are bound to receive a polarising response depending on who you speak to...

By Sylvester Chauke, Issued by DNA Brand Architects 7 Feb 2019

Woolworths pulls "gender stereotyping" Valentine's Day campaign
Woolworths pulls "gender stereotyping" Valentine's Day campaign

#NEWSWATCH: Woolworths has pulled its in-store #LoveAlwaysWins Valentine's Day campaign following social media outrage, this just a few weeks after the retailer's Ubuntu Baba scandal...

5 Feb 2019

7 ways for political parties to win on social media before SA's national government elections
7 ways for political parties to win on social media before SA's national government elections

Election time is the perfect opportunity for political parties, and their leaders, to create a digital and social media strategy that resonates with their constituencies and keeps people engaged...

By Mongezi Mtati 5 Feb 2019

Messaging platform Slack says it's filed to go public
Messaging platform Slack says it's filed to go public

Slack Technologies Inc. said it has filed confidentially with regulators to list the company's shares in the US...

5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

Beware of jobs scam
Beware of jobs scam

The Department of Correctional Services has warned members of the public of a jobs scam doing the rounds on social media and other channels where members of the public are invited to apply for employment and learnership opportunities...

4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant 1 Feb 2019

Why video is essential to your marketing plan
Why video is essential to your marketing plan

Telling a story with visual elements will always attract the reader or viewer to a story and social media posts that include pictures or video are viewed more times by users...

Issued by Content Lounge 1 Feb 2019

Rethinking the relevance of big data
Rethinking the relevance of big data

With consumers manipulating the way they come across on social media as well as online channels, marketing campaigns using data to reach them can go awry and mess with your CX strategy...

By Wynand Smit 1 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now
#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Image © Nextvoyage on
Anybody want tickets to Fyre Festival?

There is an adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that is assuming the product actually exists...

By Damon Stapleton 30 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

Screengrab from  on Nomuzi Mabena's Twitter account.
Up close and personal - Are shock ads effective?

Shockvertising. How far is too far? Are shock ads effective in changing consumer behaviour or, is shocking people simply off-putting?...

By Zubeida Goolam 29 Jan 2019

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