Chatbots are the future of customer communications
Chatbots are the future of customer communications

Two technologies that are set to have a particularly big impact on customer communication going forward are chatbots and machine learning...

By Brent Haumann 3 days ago

Nando's responds to that fake 'azishe' poster
Nando's responds to that fake 'azishe' poster

While Nando's appreciates the enthusiasm of fans who create ads in support of the brand, they say you've got to make sure it's fired up!...

3 days ago

Influencer campaign planning shouldn't be Mission Impossible
Influencer campaign planning shouldn't be Mission Impossible

You've noticed that your audience isn't really engaging with the content and you're starting to question why your audience seems to have become alienated from the brand...

By Josh Da Costa, Issued by R-Squared Digital SA 3 days ago

Dragon's Den investor and founder of the Gem Group, Lebo Gunguluza and Loraine Sibanda, publicist, entrepreneur and director of the event.
Social Media Week - Durban launching in November

Social Media Week - Durban, an annual global conference will be launched from 14 - 16 November 2018...

19 Sep 2018

Dark social and the abyss
Dark social and the abyss

Viral content stems from dark social, the place where you send to your tight network. It's content that's controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels...

By Elena Protulis 18 Sep 2018

Don't talk to me, talk to my chatbot
Don't talk to me, talk to my chatbot

We've all heard about chatbots. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this artificial intelligence for brands?...

By Belinda Kayton 17 Sep 2018

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

How digital is driving media growth in Africa
How digital is driving media growth in Africa

Affluent consumers in Africa are at the forefront of adopting new technologies and social media is now considered the first port of call for news...

14 Sep 2018

AfricaCom 2018 takes place in Cape Town, 13-15 November 2018.
Celebrating Africa's digital heroes in 2018

AfricaCom will once again reward the success and innovation of those companies and individuals in Africa that are leading Africa through the Fourth Industrial Revolution...

14 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Elon Musk © .
Does influence come at too high a price?

Steve Jobs, Mark Zuckerberg and Cheryl Sandberg all achieved celebrity status and added clout to their companies' social media presence. But once you hitch a personality to your brand, their actions (good or bad) are nearly impossible to uncouple from their business...

By Estelle Nagel 13 Sep 2018

Power to the publisher or death to memes? The Copyright Directive debate...
Power to the publisher or death to memes? The Copyright Directive debate...

NEWSWATCH: In a move to update internet copyright legislation and give publishing companies more power against internet behemoths, the European Parliament approved the Copyright Directive on Wednesday amid protests...

13 Sep 2018

Image from WE Communications.
Results from WE Communications' Brands in Motion 2018 global study released

WE Communications has released results from its Brands in Motion 2018 global study. The data revealed that consumers worldwide continue to demand innovation...

13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

Social media can be an effective research tool but there are challenges
Social media can be an effective research tool but there are challenges

While social media has become an effective research tool, there are implications to work conducted using these platforms - as highlighted at the third Annual Western Cape Research Ethics Committees Colloquium hosted by UWC on 11 September 2018...

12 Sep 2018

Let's get personal - why personalisation is the biggest consumer trend of 2018
Let's get personal - why personalisation is the biggest consumer trend of 2018

The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual, and not just a mere number on a chart...

Issued by Haveyouheard 11 Sep 2018

Speakers (L-R): Top - Mongezi Mtati, marketing manager, Ornico, Arthur Goldstuck, CEO of World Wide Worx, Matthew Arnold, chief engagement officer, VML. Bottom - Arye Kellman, co-founder and chief creative officer, Tilt, Gail Schimmel, CEO, ASA and Godfrey Parkin, CEO, Britefire.
#SML18: Speakers announced for Social Media Landscape Briefing 2019

The speakers and panellist lineup for the annual Social Media Landscape Briefing 2019, has been announced...

11 Sep 2018

Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

By Leigh Andrews 11 Sep 2018

How to use social media to promote your event
How to use social media to promote your event

Social media is a must-have for anyone aiming to take their company to the next level of audience engagement, feedback, and exposure while expanding opportunities to make revenue...

Issued by Worx Group 10 Sep 2018

Detailed 'PR value' media monitoring service for Africa
Detailed 'PR value' media monitoring service for Africa

APO Group launches enhanced press release monitoring service for Africa and the Middle East...

10 Sep 2018

Social media strategies beyond content plans
Social media strategies beyond content plans

Content plans are the bedrock of social media strategies for many organisations. They have become the planning and execution portion of social media and, in many ways, are the aspect of social media that takes up the majority of the time for social media professionals...

By Mike Saunders 10 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

(c) Pierre Aden -
A South African's guide to moving to and making it in Malta: Raindrops on roses and whiskers on kittens

At the end of August, I wrote that Malta has no hate crime on the statute books. A week later, an initiative has been launched aimed at tackling the proliferation of hate speech and bringing together a basic understanding of the dangerous discourse that has swamped social media...

By Marcus 'The Maltese Falcon' Brewster 7 Sep 2018

Influencer selection: The obvious choice is not always the best
Influencer selection: The obvious choice is not always the best

It's finally here: a campaign celebrating the launch of your new fashion brand. You're excited to partner with the right influencers who match your energy. Which influencer should you select?...

By Josh Da Costa, Issued by R-Squared Digital SA 7 Sep 2018

Influencers: Dead or alive?
Influencers: Dead or alive?

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

By Keenan Bouwer 6 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Deep dev and cloud tech agency Pii Digital goes national!
Deep dev and cloud tech agency Pii Digital goes national!

Pii Digital expands national operations from Pretoria East, Faerie Glen and Johannesburg's Sandton Business districts to Cape Town's Bohemian suburb of Observatory and the up-and-coming business hub in KZN's Umhlanga Ridge...

Issued by Pii Digital 6 Sep 2018

Toyota Fortuner 4x4 Challenge social media campaign wins at Sports Industry Awards
Toyota Fortuner 4x4 Challenge social media campaign wins at Sports Industry Awards

The campaign developed by FCB Joburg and Hellocomputer for the Toyota Fortuner 4x4 Challenge took top position in the 'Best Use of Social Media' category at the Sport Industry Awards...

Issued by FCB Africa 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

Social media strategies beyond content plans: Embrace the mosh pit
Social media strategies beyond content plans: Embrace the mosh pit

Social media is not a marketing channel, rather it's a mosh pit of conversations that surround our marketing channels. If it were a channel, we would be able to control its distribution and conversation better...

By Mike Saunders 4 Sep 2018

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