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5 expectations of the African millennial consumer
5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

2 days ago

This image of team Covve is titled, "Hello drone."
#Mandela100: Tried-and-tested business networking tips and tricks

It's Mandela Month in SA and social wellness month globally. In giving back, Covve cofounder and CEO Yiannis Gavrielides shares the real reason we find business networking difficult and shares tricks to get better at it, whether you're on the awkward introvert or bubbly extrovert end of the scale...

By Leigh Andrews 2 days ago

4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

The crucial role of client service excellence in agencies
The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

How consumer trends are transforming executive DNA
How consumer trends are transforming executive DNA

Executive DNA is not immutable. Requirements shift. Profiles change. Business needs and economic conditions are obvious drivers, but societal factors, technology developments and the spirit of the times play a major role in how executives see themselves, their role and priorities...

By Annelize van Rensburg 4 Jul 2018

#IFE2018: Finding the emotional connection
#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

How to use customer feedback to create actionable change
How to use customer feedback to create actionable change

As customer experience grows as the key differentiator between businesses offering the same services or products, brands need to be listening to their customers...

Issued by Interact RDT 3 Jul 2018

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 19 Jun 2018

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

Have you digitally transformed your customer communications yet?
Have you digitally transformed your customer communications yet?

The customer communication management space, once dominated by document output software companies, has seriously embraced digital transformation...

By Mike Wright 14 Jun 2018

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

This is what customer management tools should do for your business
This is what customer management tools should do for your business

Do you remember your first car? That great feeling of freedom that came with the ability to drive yourself wherever you wanted or needed to go...

By Edward Carbutt 13 Jun 2018

Creating better customer experience in Africa
Creating better customer experience in Africa

Services companies can unlock a better customer experience with a modern business solution and focussing on business efficiency...

By Matthew Kibby 11 Jun 2018

Smiley face feedback terminals for instant customer response
Smiley face feedback terminals for instant customer response

Improve your performance and business by measuring your customers and employees happiness through feedback pads with smiley face icons...

Issued by Surveway 7 Jun 2018

AfriGIS partners with insurance companies helping them to be customer centric
AfriGIS partners with insurance companies helping them to be customer centric

AfriGIS assists to improve customer experience, provide proactive customer service, help customers minimise claims, process customer claims quickly and efficiently, save time and money...

Issued by AfriGIS 7 Jun 2018

Excellent customer service not an option, but a must-have!
Excellent customer service not an option, but a must-have!

In order to provide excellent customer experience and service; accurate, up-to-date, and quality customer/client data is the key...

Issued by AfriGIS 6 Jun 2018

Four ways technology delivers a personalised retail customer experience
Four ways technology delivers a personalised retail customer experience

Across the competitive landscape of the retail industry, we are starting to see a massive trend as retailers adopt more technological practices in order to enhance their customer experience...

Issued by Interact RDT 6 Jun 2018

A Bold-Jigsaw team photo.
#YouthMonth: How Jigsaw is boldly revolutionising the below-the-line space

Dane Prinsloo, director of marketing and sponsorship at Jigsaw Agency, explains the power of choosing to do the right thing every single day and the importance of building trust with clients so they take the leap with unconventional event experiences...

By Leigh Andrews 5 Jun 2018

Broll research details how tech is transforming the way we shop
Broll research details how tech is transforming the way we shop

There is no doubt that traditional brick-and-mortar shopping remains the backbone of the South African retail industry, but new ways of purchasing are fast becoming standard practice in retail markets...

31 May 2018

Top 3 takeouts from Zuckerberg's fireside chat at Viva Tech
Top 3 takeouts from Zuckerberg's fireside chat at Viva Tech

During a fireside chat with Publicis Groupe chairman and co-founder, Maurice Levy, at the recent Viva Tech event, Facebook CEO Mark Zuckerberg spoke about privacy, GDPR, his plans for governance, and how he intends to fight bad content...

29 May 2018

Forcing customers to use your app is brand vanity
Forcing customers to use your app is brand vanity

Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy but can exclude a sizeable portion of your customers in emerging economies...

By Pieter de Villiers 29 May 2018

Businesses are bleeding customers and the problem is glaringly obvious
Businesses are bleeding customers and the problem is glaringly obvious

Why do so many businesses, after they've ticked all the boxes and got it all right, start bleeding customers?...

By Adrian Zanetti 29 May 2018

GDPR: ground zero for a more trusted, secure internet
GDPR: ground zero for a more trusted, secure internet

Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

By Bill Buchanan 28 May 2018

AI will transform practice of marketing
AI will transform practice of marketing

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

18 May 2018

Designing a great customer journey can help even the smallest digital offering
Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

Brett St Clair
#AfricaMonth: The time to become a disruptor is now

Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales...

By Brett St Clair 15 May 2018

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