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4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Africa needs to build its statistical capacity
Africa needs to build its statistical capacity

High quality data crucial for success of Sustainable Development Goals (SDGs) in Africa, says the Economic Commission for Africa...

13 Jul 2018

Dove global women.
#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

A cross-media view of the customer is the key to marketing success
A cross-media view of the customer is the key to marketing success

To get an accurate understanding of the customer journey, brands must seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase...

By Sally Rothman, Issued by GfK South Africa 11 Jul 2018

New study finds advertiser and agency dissatisfaction
New study finds advertiser and agency dissatisfaction

A new study finds widespread dissatisfaction on both sides of the advertiser agency divide...

11 Jul 2018

#BehindtheSelfie with... Philippa Dods
#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

CMO Council Report - CMOs committed to doing more with data
CMO Council Report - CMOs committed to doing more with data

New research highlights AI's emerging role as catalyst for harvesting and unifying disparate data essential to customer engagement...

9 Jul 2018

What's up in the world of digital OOH in SA?
What's up in the world of digital OOH in SA?

Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

By Craig Wallis 6 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).
Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

Scopen Agency Scope has announced its "10 agencies to watch and follow" in South Africa as a result of the study conducted late in 2017 and with results presented early this year...

5 Jul 2018

#IFE2018: Finding the emotional connection
#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

The most expensive and affordable African cities to live in
The most expensive and affordable African cities to live in

According to Mercer's 24th Cost of Living survey which ranks cities around the world, Luanda remains the highest-ranking city in Africa - more attractive for foreign investments and also cheaper for foreigners to live in...

28 Jun 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll
Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

An Ipsos Global Advisor survey shows Canada and the United States, followed closely by South Africa, have the most inclusive definition of nationality, followed by France, and Australia...

Issued by Ipsos 26 Jun 2018

Screengrabs from the ad.
#OrchidsandOnions: Fly, the beloved country... high above the "vapour research"

These days, when you leave the toxic atmosphere of Twitter (and I am forced to lurk there as part of my job as a newsman), you feel as though you should have a chemical decontamination shower, so vile is some of the anger and hatred...

By Brendan Seery 26 Jun 2018

(c) Aleksey Boldin -
The startling numbers behind Africa's Wikipedia knowledge gaps

Wikipedia is one of the internet's most trafficked websites. We've likely all visited it at least once, and spent countless nights travelling through informational rabbit holes...

By Andy Walker 26 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars
#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Adam Byars, co-MD and partner at Grid Worldwide, who recently took part in a panel discussion at the Sunday Times Generation Next conference, tells us about the good work HDI is doing in the youth marketing space and that even the best marketers can learn something from its Junior Board of Directors...

By Jessica Tennant 26 Jun 2018

2018 European Digital Marketing Survey results released
2018 European Digital Marketing Survey results released

The outcomes from the 2018 European Digital Marketing Survey performed by Salesmanago among marketers across Europe have been released...

25 Jun 2018

Is Foogle the enemy?
Is Foogle the enemy?

Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination, says Richard Lord. But, is that so bad?...

By Richard Lord 22 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

The real BMi Research
The real BMi Research

Legal proceedings are still continuing between BMi Research (Pty) Ltd and Business Monitor International, which rebranded its global operation to BMI Research in March 2015...

Issued by BMi Research 19 Jun 2018

Terence Gregory, CEO of Ecsponent and entrepreneur and businessman, Shaka Sisulu. Image supplied.
Shaka Sisulu acquires ROi Africa

Shaka Sisulu has acquired ROi Africa, a smart technology media monitoring and intelligence provider from Ecsponent Limited...

19 Jun 2018

Columinate showcases talent, wins 'Best First Time Speaker' at SAMRA
Columinate showcases talent, wins 'Best First Time Speaker' at SAMRA

Sylwia Wierzbicki, head of Columinate's Psychology Lab, secured the "Best First Time Speaker" award at the annual Southern African Marketing Research Association (SAMRA) conference...

Issued by Columinate 15 Jun 2018

The biggest social media event of all time is on this June
The biggest social media event of all time is on this June

The kick-off of the first match in the world's most anticipated football tournament this June will also signal the start of what will likely be the biggest mobile and social media event the world has ever seen. It's an unprecedented opportunity for marketers to engage with people about a subject they are truly passionate about...

By Elizma Nolte 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey
SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

The 2018 Sunday Times Generation Next youth survey announced the top performing brands the at the highly anticipated Sunday Times Generation Next Awards that took place in Sandton on Thursday, 14 June.

14 Jun 2018

Overcoming perceptual vigilance and harnessing disruption to capture attention
Overcoming perceptual vigilance and harnessing disruption to capture attention

Attention spans are short, and they're getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever...

By Kai Henniges 14 Jun 2018

Ipsos poll: Who will be watching the 2018 FIFA World Cup?
Ipsos poll: Who will be watching the 2018 FIFA World Cup?

Although South Africa is not one of the countries to contest the 2018 FIFA World Cup, almost eight in every 10 (78%) South Africans with internet access are aware of its starting later this week in Russia...

Issued by Ipsos 13 Jun 2018

PRC brings Nielsen fused brand and PAMS data to enrich understanding of consumption
PRC brings Nielsen fused brand and PAMS data to enrich understanding of consumption

Nielsen will release consumer panel data fused with 2017 PAMS data in August this year. This is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5,000 brands...

Issued by Nielsen 12 Jun 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax
#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Cosmopolitan South Africa has launched a petition to end tampon tax, calling all women to campaign against period poverty in South Africa...

By Jessica Tennant 12 Jun 2018

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