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Gartner's CMO Spend Survey 2018/19: Key insights revealed
Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

19 hours ago

How blockchain will disrupt the entertainment and media industry
How blockchain will disrupt the entertainment and media industry

Blockchain has the potential to grow into a key capability, helping companies in the entertainment and media industry to keep track of content assets, avoid contractual disputes and establish the certainty and accountability that will foster trust with business partners and customers...

By Paul Mitchell 1 day ago

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

Newspapers ABC Q3 2018: First decline for total newspaper category
Newspapers ABC Q3 2018: First decline for total newspaper category

The newspaper category suffered its first decline for 2018 in the Audit Bureau of Circulations of South Africa (ABC) Quarter 3 2018 newspaper circulation, with a decline in the previous quarter of almost 3%...

By Danette Breitenbach 8 Nov 2018

Magazines ABC Q3 2018: Magazine decline slower for Q3
Magazines ABC Q3 2018: Magazine decline slower for Q3

The Audit Bureau of Circulations of South Africa's Total Magazine circulation decline continued in Quarter 4 by 1% on the previous quarter, and by 13.7% on the prior year. However, this decline is less than Q2's decline of 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 8 Nov 2018

5 myths about SA's spaza market debunked
5 myths about SA's spaza market debunked

Informal trade and distribution data company, 5M2T clarifies five common myths about the spaza market...

7 Nov 2018

Viviers, Van Zyl, Salama and Tshukutswane at the BrandZ Cape Town panel discussion.
SA's first-ever BrandZ winners on the customer experience conversation

Panel discussions are notoriously difficult to report back on, but I couldn't resist sharing insights from a selection of the country's most valuable brands on factors that enhance the value they provide customers as per last week's Kantar Millward Brown SA BrandZ launch...

By Leigh Andrews 6 Nov 2018

Nielsen Fanlinks connects sport fans with brands
Nielsen Fanlinks connects sport fans with brands

Tapping into the value of the South African sports fan market, Nielsen Sports has launched its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment...

Issued by Nielsen 6 Nov 2018

Knowing lots about Prince Harry is not the same thing as knowing Prince Harry
Knowing lots about Prince Harry is not the same thing as knowing Prince Harry

Is big data analytics about to put market researchers out of business? Can computers really be relied on to make good decisions about customer needs?..

Issued by All Told 6 Nov 2018

PR measurement in the spotlight during November 2018
PR measurement in the spotlight during November 2018

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018...

Issued by Ornico 5 Nov 2018

New PAMRO president appointed
New PAMRO president appointed

Sifiso Falala takes the reins as new Pan African All Media Research Organisation president...

5 Nov 2018

Reading delivers the proven best advertising ROI
Reading delivers the proven best advertising ROI

Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

By Peter Langschmidt 5 Nov 2018

These are SA's favourite loyalty programmes
These are SA's favourite loyalty programmes

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme...

2 Nov 2018

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

AfricaCom Awards 2018 finalists
AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

New research hub for Africa
New research hub for Africa

Accenture Research's new insights hub, Africa Observatory, goes live...

1 Nov 2018

Columinate raises African ambitions by joining InSites Consulting
Columinate raises African ambitions by joining InSites Consulting

Modern insights agency Columinate is joining forces with global consumer insight and collaboration agency, InSites Consulting...

Issued by Columinate 31 Oct 2018

Affluent Afrillennials choose brands with social conscience
Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

The generation gap - Who is who?
The generation gap - Who is who?

Media strategist, Belinda Kayton, looks at the differences between Xers and millennials and highlights quite a few differences...

By Belinda Kayton 31 Oct 2018

#SML18: Profiling the social media user in South Africa
#SML18: Profiling the social media user in South Africa

The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

By Juanita Pienaar 29 Oct 2018

A comparison of Google and Facebook ads auction platform (Infographic)
A comparison of Google and Facebook ads auction platform (Infographic)

This infographic takes a comparative look at Google and Facebook ads auction platform...

By Ted Chong 29 Oct 2018

Will it be a holly jolly Christmas for your brand?
Will it be a holly jolly Christmas for your brand?

Put a jingle in your bell this year by tracking and optimising your Christmas TV advertising...

By Irina Herf 29 Oct 2018

Robert Hare, senior associate, Bowmans
Is tax law change the death knell for SA's crypto R&D?

A seemingly small change in the tax law could have a big impact on cryptocurrency research and development (R&D) in South Africa...

By Robert Hare 29 Oct 2018

Influence or fraud?
Influence or fraud?

The influencer industry continues to come under scrutiny as frauds and fakes give everybody else a bad name...

By Federico Dedeu 26 Oct 2018

Email marketing - The perfect email design checklist
Email marketing - The perfect email design checklist

Colleen Backstrom shares a checklist that can help create the perfect email design...

By Colleen Backstrom 25 Oct 2018

Global Ad Trends report focussing on OTT compiled by Warc
Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

#TopBrands2018: Celebrating iconic brands
#TopBrands2018: Celebrating iconic brands

The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

By Danette Breitenbach 25 Oct 2018

2018 Robyn Putter winners, Ogilvy SA. Image: © Ogilvy CT on
#TopBrands2018: Ogilvy, Koo, Discovery Health excel in Sunday Times Top Brands survey 2018

The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Empire venue in Parktown, Johannesburg on Wednesday...

24 Oct 2018

Media Inflation Watch 2018 Q2: Key findings
Media Inflation Watch 2018 Q2: Key findings

The latest release of Inflation Watch - Q2 2018 - has been released. This study covers advertising rates and performance trends and an MIW Index, which is essentially a cost per thousand calculation...

24 Oct 2018

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