Fusion brings brands back to market
Fusion brings brands back to market

Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data next week...

Issued by Nielsen 2 days ago

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

3 days ago

Vicki Myburgh, entertainment and media leader for PwC SA and
#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

According to PwC's 'Entertainment and media outlook: 2018 - 2022: An African perspective', Africa's entertainment and media industry has entered a dynamic new phase - a third wave of convergence...

19 Sep 2018

That's what they would say, wouldn't they?
That's what they would say, wouldn't they?

Why brands should use the TWSTWT test to validate media research...

By Sue Unerman, Issued by MediaCom 19 Sep 2018

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

Finalists revealed for Sunday Times Lifestyle Gin Awards
Finalists revealed for Sunday Times Lifestyle Gin Awards

The eight finalists for the Sunday Times Lifestyle Gin Awards have been announced, whittled down by the judging panel from 74 local and international entries...

18 Sep 2018

Drop in SA consumer confidence squeezes spending
Drop in SA consumer confidence squeezes spending

South Africans are under financial pressure, as indicated by the latest consumer confidence data...

18 Sep 2018

Progressive companies should turn CX into a competitive advantage
Progressive companies should turn CX into a competitive advantage

Decision-makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff must be ready to switch hats on the fly and do so flawlessly...

By Chantel Troskie 17 Sep 2018

How digital is driving media growth in Africa
How digital is driving media growth in Africa

Affluent consumers in Africa are at the forefront of adopting new technologies and social media is now considered the first port of call for news...

14 Sep 2018

AfricaCom 2018 takes place in Cape Town, 13-15 November 2018.
Celebrating Africa's digital heroes in 2018

AfricaCom will once again reward the success and innovation of those companies and individuals in Africa that are leading Africa through the Fourth Industrial Revolution...

14 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

Michael Wokorach races towards the try line. Credit: APO.
Writing the story of the rise of African rugby

The APO Group presents 'The Incredible Rise of African Rugby' in a new published guide to the sport on the continent...

13 Sep 2018

Image from WE Communications.
Results from WE Communications' Brands in Motion 2018 global study released

WE Communications has released results from its Brands in Motion 2018 global study. The data revealed that consumers worldwide continue to demand innovation...

13 Sep 2018

Social media can be an effective research tool but there are challenges
Social media can be an effective research tool but there are challenges

While social media has become an effective research tool, there are implications to work conducted using these platforms - as highlighted at the third Annual Western Cape Research Ethics Committees Colloquium hosted by UWC on 11 September 2018...

12 Sep 2018

SA's growing appetite for convenience an opportunity for retailers, manufacturers
SA's growing appetite for convenience an opportunity for retailers, manufacturers

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives...

12 Sep 2018

From .
How significant is DOOH vs static OOH?

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

By Danette Breitenbach 11 Sep 2018

Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

By Leigh Andrews 11 Sep 2018

Online spend in SA will hit R45bn in 2018, and consumers are shopping the globe
Online spend in SA will hit R45bn in 2018, and consumers are shopping the globe

South Africans are forecasted to spend over R45 billion online this year, with over 60% making a purchase from an overseas retailer...

11 Sep 2018

Image © Daniel Ernst via .
#YouthReport2018: Being a teenager in 2018, more pressure than peer pressure

The fourth session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release, also presented by Martin Neethling, director of groceries at Pioneer Foods, shared insight into the pressures SA's youth are really under - there's more to it than just 'being a teenager'...

By Leigh Andrews 10 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

Image © Prazis via .
#YouthReport2018: Generation jobless and the high inequality economy

Explaining concepts like the 'missing middle' and various African economic myths and misconceptions, Professor Haroon Bhorat shared the harsh economic realities of growing up in South Africa today, at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018...

By Leigh Andrews 7 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Cover image of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: Who are those 'SA millennials' you're marketing to?

The launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 explained the confusing terminology of 'millennials', 'Gen Z', 'born frees', 'generation jobless' as well as the often-misquoted numbers...

By Leigh Andrews 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

Image supplied.
Diagnostic tool help organisations focus on women in leadership

Yellowwood, a marketing and brand strategy consultancy, has created a simple diagnostic tool to help organisations that want to take advantage of the opportunities presented by women...

5 Sep 2018

Bring it on
Bring it on

Just like those thousands of women in 1956, who gathered before the age of digital communication - Sabinet is focused on opportunity, equality, and access to information which nurtures education, and better's the nation in which South African women live and lead...

Issued by Sabinet 4 Sep 2018

Johanna McDowell, CEO of IAS and partner for Scopen Africa.
What to expect from Agency Scope UK 2018/19

In this exclusive interview, Johanna McDowell, CEO of IAS and partner for Scopen Africa, speaks of the Scopen Agency Scope UK fieldwork currently underway, what she's most interested to find out and potential implications for the next SA study...

By Leigh Andrews 3 Sep 2018

Has the Cape's water crisis driven bottled water sales?
Has the Cape's water crisis driven bottled water sales?

With the water crisis in the Cape provinces (Northern, Western and Eastern), Insight Survey investigates whether sales of bottled water have significantly increased over the past year, and what the outlook is for 2018 and beyond...

Issued by Insight Survey 3 Sep 2018

What marketers think of integration vs specialisation
What marketers think of integration vs specialisation

57.6% of South African marketers indicated that they would prefer to work with integrated agencies rather than several specialised agencies. Here's why...

3 Sep 2018

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