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The digital headaches of a franchise marketing team
The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

By JG Bezuidenhout 1 hour ago

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d
Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...

Issued by IMC Conference 4 hours ago

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group
IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 5 hours ago

Digital Marketing Conference held in Sandton and Cape Town
Digital Marketing Conference held in Sandton and Cape Town

The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...

Issued by Event Partners 5 hours ago

This Valentine's Day, Everlytic is...
This Valentine's Day, Everlytic is...

This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it...

Issued by Everlytic 1 day ago

mchiroque via .
The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 1 day ago

The new Advertising Regulatory Board governance regarding influencers
The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 1 day ago

#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 1 day ago

Outstream video: Five-second waiting period, for who?
Outstream video: Five-second waiting period, for who?

Instant access to information at our fingertips gives you the power to make decisions faster, better and more efficiently. However, one of the most daunting tasks is waiting for those five seconds before you can watch that video you want to watch...

By Riaan Sunny 15 Feb 2019

6 D's of disruption and how employees can conquer them
6 D's of disruption and how employees can conquer them

Digitalisation, automation, artificial intelligence (AI) and machine learning have changed the way we work. Industry has evolved from being powered by steam and weaving looms in the 1700s to today's cyber physical systems and internet of things (IoT)...

By Ryan Knipe 15 Feb 2019

Government to phase in digitised textbooks from next year
Government to phase in digitised textbooks from next year

Basic Education Minister Angie Motshekga says the department is ready to phase in digitised textbooks from next year...

15 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Yudhvir Seetharam, head of analyics, FNB Business
CEOs still don't understand big data

Although many business owners and CEOs have introduced big data into their operations, very few know how to use it effectively for a competitive edge...

14 Feb 2019

How not to get hacked
How not to get hacked

Gone are the days when we could live in peace believing that as low-profile individuals, we were unlikely to draw the attention of hackers...

14 Feb 2019

Vaccines are an important health intervention. Shutterstock
Why anti-vaccine beliefs and ideas spread so fast on the internet

There's been a recent increase globally in outbreaks of vaccine-preventable diseases....

By Marina Joubert & Francois van Schalkwyk 14 Feb 2019

#WorldRadioDay: John Maytham on radio's role in 2019
#WorldRadioDay: John Maytham on radio's role in 2019

On 13 February - World Radio Day - media veteran John Maytham shared memories, insights and impersonations from his radio career in a full-to-the-rafters lunchtime lecture held at Red & Yellow School...

By Leigh Andrews 13 Feb 2019

5 ways AI is changing the workplace
5 ways AI is changing the workplace

Every now and again, a rising technology comes along and fundamentally changes the way we work. Artificial intelligence, or AI, has been at the forefront of recent discussion...

By Farren Roper 13 Feb 2019

EskomSePush: Developing a load shedding success story
EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

Reducing fake news during elections in Africa
Reducing fake news during elections in Africa

Facebook shares eight ways that it is preparing for elections across Africa, working to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent...

By Akua Gyekye 13 Feb 2019

Indoor LED marketing displays
Indoor LED marketing displays

Decreasing costs, better quality hardware and changes in customer expectations are driving change in the retail environment. Also, marketers want more! More flexibility, and more client engagement...

Issued by One Digital Media 13 Feb 2019

Craig Johnston is the marketing manager at Seidor Bluekey
The danger of big data without context

Craig Johnston, marketing manager at Seidor Bluekey, says that data and knowledge are not the same thing...

By Craig Johnston 13 Feb 2019

Capture and captivate with cellphone videos
Capture and captivate with cellphone videos

Learn how to create high-impact videos using the tools you already have to tell the stories you want to share with this course from Content Lounge and Mycelium Media Collaborators, taking place from 5-7 March 2019...

Issued by Content Lounge 12 Feb 2019

ATKASA - Ahead of the game
ATKASA - Ahead of the game

When thinking of digital agencies one can be forgiven for assuming that one digital agency is much like another...

Issued by ATKASA 12 Feb 2019

(c) Alexander Sorokopud -
#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Ticket sales have opened for the 2019 Bookmark Awards
Ticket sales have opened for the 2019 Bookmark Awards

IAB SA has announced that ticket sales are now open for 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

12 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

Top 5 Industries to benefit from AI
Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

6 ways to win with CX
6 ways to win with CX

Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...

By Eben Esterhuizen 8 Feb 2019

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