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SA's Top Performers
The leading advertising and media agencies and advertisers in South Africa for 2001, ranked by income, billing, or expenditure, as per the latest issue of AdFocus.
Leading Agencies | ||
Agency | Income (Rm) | Billing (Rm) |
FCB SA | 228,5 | 1274,2 |
TBWA SA | 215,8 | 1054,4 |
O&M Rightford | 200,4 | 560,5 |
Y&R Gitam | 101,5 | 495,0 |
Leo Burnett | 65,4 | 389,0 |
Saatchi & Saatchi | 57,3 | 116,4 |
The Agency | 56,8 | 325,0 |
J Walter Thompson | 54,3 | 216,2 |
The Jupiter Drawing Room | 47,5 | 80,3 |
Lowe Bull Calvert Pace | 42,9 | 300,2 |
Leading Media Agencies | |
Agency | Billing (Rm) |
OMD Media Direction | 1182 |
The Media Shop | 912 |
Mindshare | 741 |
CIA Nota Bene | 650 |
Media By Storm/ Media Edge | 393 |
Starcom | 389 |
Initiative Media | 300 |
MediaCompete | 231 |
Top Ten Advertisers | |
Advertisers | Spend (Rm) |
SA Breweries | 165 |
Shoprite Checkers | 151 |
Pick 'n Pay | 143 |
Vodacom Communications | 124 |
Standard Bank | 121 |
Lever Ponds | 110 |
Coca-Cola Export Corp | 108 |
Edcon | 96 |
MTN | 87 |
Telkom SA | 81 |
Data by ACNielsen AdEx