Cape Town used to be Tasmin HQ, but I decided to make a change to Johannesburg. Great new experiences ahead!
Yet to be found!
It’s been fast paced and when I think back, I wouldn’t have expected to be where I am, now. My career ranges from starting in a tech ad-ops role to moving into programmatic when it wasn’t even a real thing in SA, building a successful programmatic trading desk in less than two years, experiencing and being part of a big corporate merger, and now having the privilege of being part of and helping to build a fast-paced startup with big vision.
Goats, nature, goats, anything that challenges the norm, travelling to places that make you feel uncomfortable, thunderstorms after a scorching hot day.
The moment you feel as though you ‘got this’ is the moment you plummet down again, realising that you still have a long road to go.
I used to plan my days and weeks but stopped doing so as it’s impossible. It normally ranges from meetings (only the productive kind), to taking calls in Ubers on the way to clients, tech talk, performance talk, interviews, strategy for both the company and performance implementation, number crunching and dealing with the daily unknown.
8. Who is getting it right in your industry?
Let’s first define ‘getting it right’ – to be good in digital takes a lot of hard work, constantly.
Don’t be scared of technology and the power it holds. Data is important, not just the big creative idea.
Working with our teams to build our office in Johannesburg, 2019 strategies, and I’m part of the new digital media team for Nedbank retail and business banking.
Digital disruption – something I totally believe is true.
However, doing more of the same or just following the things we know doesn’t qualify as disruption.
When I don’t try to think about things too much. Random moments of zoning a bit, like on train rides and flights.
Depends where I’m at…
If I were a technophobe, I’d be in the wrong industry!
Nothing strange, just apps organised in folders, lots of pictures of travels and super active chats. I always run low on battery.
Learn the basics of marketing technology first and the importance of data. Never think that you’ve learned enough.
Simple as that. Kingma confirms she’s an Insta girl. Her personal profile is @Tasmin_K, and you can follow @hoorahdigital for all their cool office pics and videos. You can also follow Hoorah and Kingma on Twitter.
*Interviewed by Leigh Andrews.