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The rise of digital influencers
These days people can make themselves famous on social media by building a following around their hobbies and passions, whatever those may be, and then convert that into a living by charging companies to include their brands on social media content. The next time your Dad tells you that you spend too much time on your phone you can tell him you're just building your career.
Social media influencer marketing might be buzzing but it's certainly not a new phenomenon. Celebrities have always been involved in advertising things like laundry detergent and cigarettes, but today celebrities aren't the preferred method of advertising online.
People tend to prefer their friends' and peers’ recommendations over celebrity endorsements. This infographic has some great info about this buzzing trend. Maybe all that work you’ve been doing building your social media following will finally pay off!
About Hlumelo Ndoni
My twitter bio uses buzz words such as ass kicker, tech geek, and Internet ninja. But when you get down to it- I'm a marketer, a blogger, a social media enthusiast and budding growth hacker.Related
