The Pendoring finalists once again reflect the richness of South Africa's cultural and language diversity, as 27 South African advertising agencies have produced 98 finalists in all of South Africa's indigenous languages (excluding English).
Pendoring judges. Images supplied.
Once again leading the pack is Joe Public with 13 finalists, followed by Red September and The Odd Number, each boasting 8 finalists, and Mortimer Harvey with 7 finalists.
Tertiary institutions racked up 25 finalists, with Northwest University leading with 8 finalists, followed by Stellenbosch Academy of Design and Photography, Vega School of Brand Leadership (Johannesburg and Pretoria) and AAA School of Advertising (Johannesburg and Cape Town), each producing 4 finalists.
As in the past, the category Radio Communication produced a bumper crop of 102 entries. Television, Cinema and Video Communication delighted with significant growth, posting 86 entries, followed by Print Media with 33 entries. This year, tertiary institutions contributed 79 entries in the various student categories.
Sponsors and partners
Platinum: ATKV, kykNET, Netwerk24, Toyota
Gold: Virseker
Silver: Caxton Community Newspapers, Huisgenoot, Mzansi Magic, Rapport, VIA TV
Bronze: Ads24, Kuier, OFM
Partners: eVati Mineral Water, Leopard’s Leap Wines, Maroela Media, Marklives.com, Newsclip, Richelieu
Online partner: Bizcommunity.com
The awards gala event takes place on Friday, 27 October 2017 at Vodacom World, Midrand. For tickets, email Corrie le Roux or call +27 (0) 11 880 5202. Students receive 25% discount.
All the finalists
| Television/Cinema Commercials with a production budget exceeding R1m |
| Title: | Afkophoender |
| Agency: | Joe Public |
| Advertiser: | iWyze |
| Language: | Afrikaans |
| | |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| | |
| Title: | Hilux Taaier-er |
| Agency: | FCB Johannesburg |
| Advertiser: | Toyota |
| Language: | Afrikaans |
| | |
| Title: | Silly Spender |
| Agency: | Ogilvy & Mather Johannesburg |
| Advertiser: | MultiChoice DStv |
| Language: | Zulu |
| | |
| Title: | Vat die Stof my Bra |
| Agency: | Black Khaki |
| Advertiser: | Buco Hardware Buildware |
| Language: | Afrikaans |
| Television/Cinema Commercials with a production budget under R1m |
| Title: | Everybody Knows |
| Agency: | 7Films & Y&R South Africa |
| Advertiser: | Western Cape Government |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Netnuus – Rol Saam |
| Agency: | Lucan |
| Advertiser: | NetNuus |
| Language: | Afrikaans |
| | |
| Title: | Pocket |
| Agency: | 7Films & The Make Beautiful Agency |
| Advertiser: | Channel O |
| Language: | Zulu |
| | |
| Title: | Krieket |
| Agency: | Lucan |
| Advertiser: | NetNuus |
| Language: | Afrikaans |
| Television, Film & Video Communication: Internet Video |
| Title: | Ag Shem |
| Agency: | Ogilvy & Mather Johannesburg |
| Advertiser: | MultiChoice DStv |
| Language: | Zulu |
| Television, Film & Video Communication: TV Trailers and Content Promos |
| Title: | Curriebeker - Maak die dier wakker |
| Agency: | Studio Zoo |
| Advertiser: | SuperSport |
| Language: | Afrikaans |
| Television, Film & Video Communication: Branded Content Video |
| Title: | Ek wou nog sê… |
| Agency: | Brand et al |
| Advertiser: | Avbob |
| Language: | Afrikaans |
| | |
| Title: | Getroud met beleggings |
| Agency: | Red September |
| Advertiser: | Ecsponent |
| Language: | Afrikaans |
| Television, Film & Video Communication: Music Videos |
| Title: | Francois Van Coke – Mensdom |
| Agency: | Passing Trains |
| Advertiser: | Francois Van Coke |
| Language: | Afrikaans |
| Television, Film & Video Crafts – Animations |
| Title: | Curriebeker - Maak die dier wakker |
| Agency: | Studio Zoo |
| Advertiser: | SuperSport |
| Language: | Afrikaans |
| Television, Film & Video Crafts - Best use of Licenced Music |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| Television, Film & Video Crafts – Cinematography |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| | |
| Title: | Vat die Stof my Bra |
| Agency: | Black Khaki |
| Advertiser: | Buco Hardware Buildware |
| Language: | Afrikaans |
| Television, Film & Video Crafts – Direction |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| | |
| Title: | Everybody Knows |
| Agency: | 7Films & Y&R South Africa |
| Advertiser: | Western Cape Government |
| Language: | Afrikaans |
| | |
| Title | Campaign: kykNET Dis Tyd |
| Agency: | Clearwater |
| Advertiser: | kykNET |
| Language: | Afrikaans |
| | |
| Title: | Pocket |
| Agency: | 7Films & The Make Beautiful Agency |
| Advertiser: | Channel O |
| Language: | Zulu |
| Television, Film & Video Crafts – Editing |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| Television, Film & Video Crafts - Original Music and Sound Design |
| Title: | Nuus wat jy kan vertrou |
| Agency: | Lucan |
| Advertiser: | Netwerk24 |
| Language: | Afrikaans |
| Television, Film & Video Crafts – Performance |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| | |
| Title: | Campaign: kykNET Dis Tyd |
| Agency: | Clearwater |
| Advertiser: | kykNET |
| Language: | Afrikaans |
| | |
| Title: | Silly Spender |
| Agency: | Ogilvy & Mather Johannesburg |
| Advertiser: | MultiChoice DStv |
| Language: | Zulu |
| Television, Film & Video Crafts - Special Visual Effects |
| Title: | Campaign: iWyze takes control when you can’t |
| Agency: | Joe Public |
| Advertiser: | iWyze |
| Languages: | Afrikaans & Zulu |
| Television, Film & Video Crafts – Writing |
| Title: | Die Reis |
| Agency: | Mortimer Harvey |
| Advertiser: | RCL Foods |
| Language: | Afrikaans |
| | |
| Title: | Campaign: kykNET Dis Tyd |
| Agency: | Clearwater |
| Advertiser: | kykNET |
| Language: | Afrikaans |
| | |
| Title: | Vat die Stof my Bra |
| Agency: | Black Khaki |
| Advertiser: | Buco Hardware Buildware |
| Language: | Afrikaans |
| Original Afrikaans |
| Title: | Campaign: Digicape Apple products and services |
| Agency: | Ninety9Cents Communications |
| Advertiser: | Digicape |
| Language: | Afrikaans |
| | |
| Title: | GeCell C |
| Agency: | FCB 1886 & FCB Cape Town |
| Advertiser: | Cell C |
| Language: | Afrikaans |
| | |
| Title: | Genuine Parts - Moenie die noodlot tart nie |
| Agency: | FCB Johannesburg |
| Advertiser: | Toyota |
| Language: | Afrikaans |
| | |
| Title: | Campaign: kykNET Dis Tyd |
| Agency: | Clearwater |
| Advertiser: | kykNET |
| Language: | Afrikaans |
| | |
| Title: | Vat die Stof my Bra |
| Agency: | Black Khaki |
| Advertiser: | Buco Hardware Buildware |
| Language: | Afrikaans |
| Communication Design: Brand Identity & Collateral Design - Creative use of Paper |
| Title: | Unicef Babas |
| Agency: | Red September |
| Advertiser: | Unicef |
| Communication Design: Brand Identity & Collateral Design - Direct and Promotional Mail |
| Title: | Afgri Hologram |
| Agency: | Red September |
| Advertiser: | Afgri |
| Communication Design: Brand Identity & Collateral Design - Identity Programmes |
| Title: | Zander Opperman – Instagram Famous |
| Agency: | Jana + Koos |
| Advertiser: | Zander Opperman |
| Communication Design: Brand Identity & Collateral Design – Logos |
| Title: | Mesh Logo |
| Agency: | Jana + Koos |
| Advertiser: | Mesh Club |
| Communication Design: Brand Identity & Collateral Design - Posters and Billboards |
| Title: | Campaign: Die toep vir tuinmaak |
| Agency: | Abnormal Group |
| Advertiser: | Gardening with Babylonstoren |
| Communication Design: 3D & Environmental Design - Package & Industrial Design |
| Title: | Keldermeester-versameling |
| Agency: | Just Design |
| Advertiser: | Lanzerac |
| Communication Design: Motion & Digital Graphic Design |
| Title: | Afgri Hologram |
| Agency: | Red September |
| Advertiser: | Afgri |
| Communication Design: Motion & Digital Graphic Design - Broadcast Design and Graphics |
| Title: | MTV Base Africa Channel Rebrand |
| Agency: | Fort |
| Advertiser: | Viacom/MTV Base Africa |
| Communication Design: Design Mixed-Media Campaign |
| Title: | Unicef Babas |
| Agency: | Red September |
| Advertiser: | Unicef |
| Communication Design: Design Crafts – Illustration |
| Title: | Mesh Craft – Gin and Juice |
| Agency: | Jana + Koos |
| Advertiser: | Mesh Club |
| | |
| Title: | Zam-Buk Pocket-sized Heritage |
| Agency: | J. Walter Thompson Johannesburg |
| Advertiser: | Zam-Buk |
| Digital & Interactive Communication: Websites or Microsites – Website |
| Title: | Kreatiwiteit Wil Uit |
| Agency: | Etiket |
| Advertiser: | Pendoring 2016 |
| Language: | Afrikaans |
| Digital & Interactive Communication: Mobile Media |
| Title: | Afgri Hologram |
| Agency: | Red September |
| Advertiser: | Afgri |
| Language: | Afrikaans |
| Digital & Interactive Communication: Digital Crafts - Use of Technology |
| Title: | Afgri Hologram |
| Agency: | Red September |
| Advertiser: | Afgri |
| Language: | Afrikaans |
| Digital & Interactive Communication: Digital Crafts - User Experience Design |
| Title: | Kreatiwiteit Wil Uit |
| Agency: | Etiket |
| Advertiser: | Pendoring 2016 |
| Language: | Afrikaans |
| Integrated campaign |
| Title: | kykNET Kersfees |
| Agency: | Clearwater |
| Advertiser: | kykNET |
| Language: | Afrikaans |
| | |
| Title: | The Ridge |
| Agency: | Abnormal Group |
| Advertiser: | Craft Homes |
| Language: | Afrikaans |
| Outdoor & Out-of-Home: Ambient and Alternative Media |
| Title: | Campaign: Bossies oor Baarde |
| Agency: | Newton's Third |
| Advertiser: | Headcase Barbers International |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Spasie vir die hele gesin |
| Agency: | Abnormal Group |
| Advertiser: | Craft Homes |
| Language: | Afrikaans |
| | |
| Title: | Raga Bolo Wall Murals |
| Agency: | J. Walter Thompson Cape Town |
| Advertiser: | Smirnoff SA |
| Language: | Zulu |
| Outdoor & Out-of-Home: Direct Mail |
| Title: | Afgri Hologram |
| Agency: | Red September |
| Advertiser: | Afgri |
| Language: | Afrikaans |
| Print Communication: Newspaper Advertising |
| Title: | Campaign: Kom nader |
| Agency: | Joe Public |
| Advertiser: | Mahindra |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Spasie vir die hele gesin |
| Agency: | Abnormal Group |
| Advertiser: | Craft Homes |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Same Day Delivery, Same Day Forgiveness |
| Agency: | FCB Johannesburg |
| Advertiser: | Netflorist |
| Languages: | Afrikaans and Zulu |
| | |
| Title: | R.I.P. |
| Agency: | Joe Public |
| Advertiser: | Chicken Licken |
| Language: | Sotho |
| Print Communication: Magazine Advertising |
| Title: | Campaign: Daar wag ‘n beter werk |
| Agency: | Joe Public |
| Advertiser: | PNET |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Kopseer |
| Agency: | Joe Public |
| Advertiser: | Adcock Ingram |
| Language: | Afrikaans |
| Print Communication: Indoor Posters |
| Title: | XXXL Chips |
| Agency: | FCB 1886 |
| Advertiser: | Steers |
| Language: | Afrikaans |
| | |
| Title: | Zam-Buk Pocket-sized Heritage |
| Agency: | J. Walter Thompson Johannesburg |
| Advertiser: | Zam-Buk |
| Language: | Zulu |
| Print Communication: Branded Content |
| Title: | Pocket |
| Agency: | 7Films & The Make Beautiful Agency |
| Advertiser: | Channel O |
| Language: | Zulu |
| Print Communication: Outdoor & Out of Home Crafts - Art Direction |
| Title: | XXXL Chips |
| Agency: | FCB 1886 |
| Advertiser: | Steers |
| Language: | Afrikaans |
| | |
| Title: | Zam-Buk Pocket-sized Heritage |
| Agency: | J. Walter Thompson Johannesburg |
| Advertiser: | Zam-Buk |
| Language: | Zulu |
| Print Communication: Outdoor & Out of Home Crafts – Photography |
| Title: | Pocket |
| Agency: | 7Films & The Make Beautiful Agency |
| Advertiser: | Channel O |
| Language: | Zulu |
| Radio Station Commercials |
| Title: | After Tears |
| Agency: | The Odd Number |
| Advertiser: | Brand South Africa |
| Language: | Zulu |
| | |
| Title: | Campaign: Valentines |
| Agency: | Ogilvy & Mather Johannesburg |
| Advertiser: | MultiChoice DStv |
| Languages: | Zulu & Sepedi |
| | |
| Title: | Campaign: Slegte Dag |
| Agency: | FCB Cape Town |
| Advertiser: | Blooms Apteek |
| Language: | Afrikaans |
| | |
| Title: | GeCell C |
| Agency: | FCB 1886& FCB Cape Town |
| Advertiser: | Cell C |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Hilux Ahh. Yay |
| Agency: | FCB Johannesburg |
| Advertiser: | Toyota |
| Languages: | Tswana & Zulu |
| | |
| Title: | Campaign: Spaar jouself die drama |
| Agency: | Joe Public |
| Advertiser: | Adcock Ingram |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Hy het daarvoor gevra |
| Agency: | Joe Public |
| Advertiser: | People Opposing Women Abuse |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Valentine’s Day Inner Peace |
| Agency: | Joe Public |
| Advertiser: | Chicken Licken |
| Language: | Zulu |
| | |
| Title: | Amagxaba Angay’zolo |
| Agency: | Joe Public |
| Advertiser: | Jet |
| Language: | Zulu |
| | |
| Title: | Campaign: Hell’s Kitchen |
| Agency: | The Odd Number |
| Advertiser: | BBC Lifestyle |
| Language: | Zulu |
| | |
| Title: | POWA Rape News |
| Agency: | Joe Public |
| Advertiser: | People Opposing Women Abuse |
| Language: | Zulu |
| | |
| Title: | Campaign: Speeltyd |
| Agency: | Joe Public |
| Advertiser: | Lovers Plus |
| Language: | Afrikaans |
| Branded Content – Radio |
| Title: | Zazi Mother's Day Dedication |
| Agency: | Joe Public |
| Advertiser: | Centre for Communication Impact |
| Language: | Zulu |
| Radio Communication Crafts - Original Music and Sound Design |
| Title: | Genuine Parts Jy sal NIE! |
| Agency: | FCB Johannesburg |
| Advertiser: | Toyota |
| Language: | Afrikaans |
| | |
| Title: | Klink soos harde werk |
| Agency: | BBDO Cape Town |
| Advertiser: | Coronation |
| Language: | Afrikaans |
| Radio Communication Crafts – Performance |
| Title: | After Tears |
| Agency: | The Odd Number |
| Advertiser: | Brand South Africa |
| Language: | Zulu |
| | |
| Title: | Campaign: Hilux Hill Assist |
| Agency: | FCB Johannesburg |
| Advertiser: | Toyota |
| Languages: | Tswana & Zulu |
| | |
| Title: | Campaign: Hell’s Kitchen |
| Agency: | The Odd Number |
| Advertiser: | BBC Lifestyle |
| Language: | Zulu |
| | |
| Title: | The Honeymoon |
| Agency: | The Odd Number |
| Advertiser: | Brand South Africa |
| Language: | Sotho |
| | |
| Title: | Vat die Stof my Bra |
| Agency: | Black Khaki |
| Advertiser: | Buco Hardware Buildware |
| Language: | Afrikaans |
| Radio Communication Crafts – Writing |
| Title: | After Tears |
| Agency: | The Odd Number |
| Advertiser: | Brand South Africa |
| Language: | Zulu |
| | |
| Title: | Campaign: Slegte Dag |
| Agency: | FCB Cape Town |
| Advertiser: | Blooms Apteek |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Hell’s Kitchen |
| Agency: | The Odd Number |
| Advertiser: | BBC Lifestyle |
| Language: | Zulu |
| | |
| Title: | The Honeymoon |
| Agency: | The Odd Number |
| Advertiser: | Brand South Africa |
| Language: | Sotho |
| | |
| Title: | Vat die Stof my Bra |
| Agency: | Black Khaki |
| Advertiser: | Buco Hardware Buildware |
| Language: | Afrikaans |
| Retail Communication |
| Title: | Campaign: Digicape Apple products and services |
| Agency: | Ninety9Cents Communications |
| Advertiser: | Digicape |
| Language: | Afrikaans |
| | |
| Title: | GeCell C |
| Agency: | FCB 1886 & FCB Cape Town |
| Advertiser: | Cell C |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Hoe meer suiker, hoe minder soet |
| Agency: | Ninety9Cents Communications |
| Advertiser: | Checkers |
| Language: | Afrikaans |
| | |
| Title: | Silly Spender |
| Agency: | Ogilvy & Mather Johannesburg |
| Advertiser: | MultiChoice DStv |
| Language: | Zulu |
<b>Students</b>
| Student Television, Film & Video Crafts – Cinematography |
| Title: | Die Monoloog (short film) |
| Tertiary Institution: | North West University |
| Students: | Moné Schalekamp, Armand Aucamp, Lize-Mari Jooste |
| Language: | Afrikaans |
| Student Television, Film & Video Crafts – Direction |
| Title: | Die Monoloog (short film) |
| Tertiary Institution: | North West University |
| Student: | Ricardo Liut |
| Language: | Afrikaans |
| Student Television, Film & Video Crafts – Writing |
| Title: | Die Monoloog (short film) |
| Tertiary Institution: | North West University |
| Students: | Ricardo Liut, Moné Schalekamp |
| Language: | Afrikaans |
| Student Outdoor & Out of Home - Outdoor Media |
| Title: | Campaign: Inene Amakrwala Ngamanene |
| Tertiary Institution: | University of Johannesburg |
| Students: | Samantha Achilles, Kwanele Mngomezulu, David Ndodana |
| Language: | Xhosa |
| | |
| Title: | Uit die oude doos |
| Tertiary Institution: | Vega School of Brand Leadership Johannesburg |
| Students: | Melissa Jordaan, Kendra Verbeek |
| Language: | Afrikaans |
| Student Integrated Campaign |
| Title: | Eksieperfeksie: Jislaaik Sussie, Tannie Emsie Gaan Jou Donner |
| Tertiary Institution: | North West University |
| Students: | Annemie Van Vuuren, Linda Kok |
| Language: | Afrikaans |
| | |
| Title: | Nie net wit of swart nie |
| Tertiary Institution: | Stellenbosch Academy of Design and Photography |
| Student: | Keagan Clack |
| Language: | Afrikaans |
| | |
| Title: | Protes jou Bes: Los die Vuur, Drink ‘n Bier |
| Tertiary Institution: | North West University |
| Students: | Zondré Visagie, Anja Swart |
| Language: | Afrikaans |
| | |
| Title: | Suiwerbek Slingersous: Rêk Jou Bêk in Jou Eie Dialêk |
| Tertiary Institution: | North West University |
| Students: | Suné Potgieter, Grace Serfontein |
| Language: | Afrikaans |
| Student Radio Communication |
| Title: | Net 'n Tattoe?! |
| Tertiary Institution: | Vega School of Brand Leadership Johannesburg |
| Student: | Christian Botha |
| Language: | Afrikaans |
| | |
| Title: | Wife beater |
| Tertiary Institution: | AAA School of Advertising Johannesburg |
| Student: | Noko Setate |
| Language: | Zulu |
| Student Print Communication |
| Title: | Campaign: Kalklig – Geslag & Gevangenis |
| Tertiary Institution: | Stellenbosch Academy of Design and Photography |
| Student: | Katherine Joubert |
| Language: | Afrikaans |
| | |
| Title: | Ons vir Jou |
| Tertiary Institution: | AAA School of Advertising Cape Town |
| Student: | Serena-Marié van der Nest |
| Language: | Afrikaans |
| | |
| Title: | Campaign: Sarie Marais & Suikerbossie |
| Tertiary Institution: | Stellenbosch Academy of Design and Photography |
| Student: | Sophia Louw |
| Language: | Afrikaans |
| | |
| Title: | Swag |
| Tertiary Institution: | Vega School of Brand Leadership Pretoria |
| Student: | Azraa Kazi |
| Language: | Afrikaans |
| Student Digital Interactive Communication - Digital Applications; Games and Interactive Tools |
| Title: | Jaco |
| Tertiary Institution: | Vega School of Brand Leadership Johannesburg |
| Students: | Michaela Massey, Saarah Saint |
| Language: | Afrikaans |
| Student Communication Design - Collateral Design |
| Title: | Herbefore |
| Tertiary Institution: | AAA School of Advertising Cape Town |
| Student: | Serena-Marié van der Nest |
| Language: | Afrikaans |
| | |
| Title: | Wild op jou voorstoep |
| Tertiary Institution: | Stellenbosch Academy of Design and Photography |
| Student: | Susan Duvenage |
| Language: | Afrikaans |
| Student Communication Design - Logos and Identity Programmes |
| Title: | “Shibit! Soet en Suur Grafies Ontwerper” |
| Tertiary Institution: | North West University |
| Student: | Annemie van Vuuren |
| Language: | Afrikaans |
| | |
| Title: | Hustle Baby by Lorna Maseko |
| Tertiary Institution: | Red & Yellow School of Logic & Magic |
| Students: | Rachel Hurry, Olihle Losaba |
| Language: | Zulu |
| | |
| Title: | Umoya by DJ Zinhle |
| Tertiary Institution: | Red & Yellow School of Logic and Magic |
| Students: | Nick Pollet, Olihle Losaba |
| Language: | Zulu |
| Student Communication Design - Package and Industrial Design |
| Title: | Hallo Vreemdeling |
| Tertiary Institution: | University of Johannesburg |
| Student: | Gina Rodrigues |
| Language: | Afrikaans |
| Student Communication Design - Publication Design |
| Title: | Busy Bee |
| Tertiary Institution: | AAA School of Advertising Cape Town |
| Student: | Danika Treurnicht |
| Language: | Afrikaans |
| | |
| Title: | Reviving the “Bantu Symbol Writing” into contemporary visual culture |
| Tertiary Institution: | Greenside Design Center College of Design |
| Student: | Taurai Valerie Mtake |
| Language: | Ndebele |
| Student Print & Design Crafts – Writing |
| Title: | Campaign: Suiwerbek Slingersous: Rêk Jou Bêk in Jou Eie Dialêk |
| Tertiary Institution: | North West University |
| Students: | Suné Potgieter, Grace Serfontein |
| Language: | Afrikaans |
