Under the new agreement, Snapchat is the official sponsor of the show’s Interactive-AR/VR and Experiential Design-Digital Experiences categories.

New subcategories

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilising the platform’s individual qualities and strengths.

"Snapchat and The One Club share a passion for celebrating craftsmanship and creativity,” said Augie Chun, head of US West Coast creative strategy at Snapchat, who is on this year’s ADC Interactive jury.

I'm excited to partner with the ADC Annual Awards on the Interactive and Experiential AR/VR categories as a way to highlight world-class Augmented Reality Lenses on Snapchat.

A new world of creative possibilities

But what we’ve seen so far is just the tip of the iceberg, as creatives and brands continue to explore new ways to reach and captivate their target audiences. The market is ready to take off, and we couldn’t have a better partner than Snapchat to elevate and celebrate the great AR/VR creative work.

Juries for the ADC 98th Annual Awards have just been announced. PJ Pereira, co-founder and creative chairman, Pereira O’Dell, San Francisco, CA, is chair of the Interactive jury, and Ann Harakawa, principal, Two Twelve in New York, NY and Honolulu, HI, is chair of the Experiential jury. The full juries for all disciplines can be viewed here.

The ADC 98th Annual Awards are part of The One Club for Creativity. Entries can be submitted here, the deadline for entry is 31 January 2019.

For more information on the ADC 98th Annual Awards, please click here.