#NewBiz: 2Sales acquired by Wunderman

2Sales CEO, Helmut Rieder. © Wunderman website.

2Sales supports global brands in building their business on Amazon and will become part of Wunderman’s growing global commerce offering, Wunderman Commerce.

Strengthens Wunderman Commerce’s Amazon expertise

2Sales employs 66 people in Luxembourg and is a one-stop Amazon solution that utilises automated processes to optimise content generation, sales and promotions across eight international Amazon platforms. Clients include Acco, Columbia, Fiskars and SC Johnson.

The acquisition further strengthens Wunderman Commerce’s Amazon expertise across the supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon’s market share is growing rapidly.

Wunderman Commerce employs over 1,000 global e-commerce experts including strategists, technologists and creatives in addition to over 50 software and technology partners. It brings together WPP’s leading commerce agencies – Salmon, Gorilla Group, Possible Commerce and Marketplace Ignition – under the Wunderman brand.