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#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 20 Mar 2019

DigitLab Academy partners with Damelin Online to further digital education in Africa

Mike Saunders, DigitLab Academy founder, has a passion for education, particularly teaching people how to make the most of technology to improve their life and business...

Issued by DigitLab 20 Mar 2019

3 key reasons to go visual

Visual is king. Living in the instant gratification world of digital means that there is a growing need for consumers to interact with their environments, in real time...

Issued by DMX 19 Mar 2019

Sheraton marks guest experience transformation with new logo design

Marriott International's Sheraton Hotels & Resorts has unveiled a new logo paying homage to its past, depicting its vision for the future. The new design will appear across all collateral and websites from April 2019...

18 Mar 2019

#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

Renowned

Renowned is for anyone who wants to unlock the power in their network by leveraging the online world...

Issued by DigitLab 15 Mar 2019

#YPOEdge: Mary Mazzio on making films that move the needle on social issues

I spoke to Mary Mazzio, former Olympic rower and lawyer, now independent documentary filmmaker and CEO of 50 Eggs Films, about the power of a socially savvy millennial audience and her dedication to making films with social impact...

By Leigh Andrews 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Sure, you listen to your customers, but do you listen to your employees?

Way back in the seventies, Peter Drucker said that business has only one purpose: to create a customer. That's where Marty Neumeier kicks off from in his recent book The Brand Flip...

By Johnny Johnson 11 Mar 2019

Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Edgars needs to remember why their good times were so good

Back in the day it was the Edgars own-brands that made the Edgars brand so great...

Issued by All Told 8 Mar 2019

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